Creating content without a strategy is like trying to bake a cake with no recipe. You could probably create something edible. But let’s face it, you’re just throwing stuff together and hoping something good comes out of it. Having a strategy for your content is the best way to achieve success (i.e. make some sales), […]
Content Marketing
How to Repurpose a Blog Post (and Save Yourself So Much Time!)
Let’s be honest. Coming up with new ideas for content week on week is hard. We’ve all heard that we need to produce valuable, in-depth content and that ‘content is king’. And that’s absolutely true. But if you tried it in practice, you also know how time-consuming content creation and can be. Plus, let’s not […]
The Biggest SEO Mistakes You’re Making (And What to Do Instead)
SEO. The dreaded acronym. The ‘dark art’ that has the power to help you rank high on Google but that nearly every website owner we know seems to dread. Search Engine Optimisation doesn’t need to be complicated. When broken down into actionable tips and steps and done right, it’s a brilliant strategy to help your […]
Why We Wrote Content Fortress
Within one year of producing regular content, our business had soared. We 10x our website traffic. We built an audience. And we increased our prices (by a lot). We gained huge success for our clients. And we achieved success for us, too. We achieved the thing we’d always dreamed of. But this isn’t a fairytale […]
How to Stop Customer Issues Before They Happen (Using Content Marketing)
What are you, psychic? How on earth are you supposed to know what customer issues will come up in your business? And how, then, can you prevent them from happening? We’re not suggesting you use a crystal ball to see into the future to predict any client/customer issues. (Besides, the first thing we’d all do […]
Everything You Need to Know About Our Content Planning Toolkit
Wait, you guys are actually writing a blog post about one of your products 🙄 Yeah. We are. Why? We all have questions when we buy something, don’t we? Especially something new. Something you can’t see. Like our Content Planning Toolkit. So in true “content marketing” style, we wrote this article to answer all your […]
How to Write a Blog Post That People Will Actually Read
70 million. That’s how many blog posts are published EVERY. SINGLE. MONTH. So the big question is…how do you write a blog post that people actually want to read? Now you might think to yourself, ‘No worries here. What I write about is unique. No one else is writing about it.’ Are you sure about […]
How to Plan 50 Pieces of Content in 30 Minutes
Do you regularly create content for your business? Or maybe you’d love to, but you get stuck on ideas? If you find your content marketing efforts aren’t paying off and would like to convert more web visitors into sales, you need to start building trust and authority with your audience. To help you do that, […]
Why referrals are bad for business (and what you should do instead)
Does your business rely on referrals from previous customers and clients? There’s no doubt that being recommended to others feels great. But did you know referrals can be ‘bad’ for your business? Let’s find out why and what you can do to grow your business in 2020 and beyond. 1. You don’t know anything about […]