Last year we published our best-selling book Content Fortress (yay!). You might have heard us talking about it but you might NOT have heard that we also have a Content Fortress Course. In this article, I’m going to break down everything you need to know about the content fortress course. That way, you’ll know if […]
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How to increase your sales using objection-led content
‘But I don’t have time to invest in x.’ ‘But you’re more expensive than that other company.’ ‘I’ve invested in something similar before and it didn’t work. Why should I trust you?’ These are the kind of thoughts running through your customers’ brains. So what’s the best way to deal with them? BY SHOUTING […]
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How and Why You Should Create ‘Wrong-Fit’ Content
Have you ever publicly stated who you’re not the right fit for? Yeah, you might quietly mutter the words ‘I never, ever don’t want to work with that guy.’ But you wouldn’t dare say it publicly, right? But if you don’t say it publicly, you could be missing a trick. When you explain who you’re […]
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What is Sales Content and How Can It Get You Sales? (With Examples)
For a long time, I believed that creating helpful content would pay off. That karma would shine down on me and clients would fall from the skies eager to work with me. Did this happen? No. Because when you do this you’re playing a waiting game. Your audience laps up all that free content, and […]
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Why We Wrote Content Fortress
Within one year of producing regular content, our business had soared. We 10x our website traffic. We built an audience. And we increased our prices (by a lot). We gained huge success for our clients. And we achieved success for us, too. We achieved the thing we’d always dreamed of. But this isn’t a fairytale […]
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An Introduction to Content Fortress, and Why is’s Vital for Your Business
A fortress is a structure that protects whatever is on the inside–an entire village, castles, a high-and-mighty king and all his jewels. But, in this case, what’s inside the fortress is your business. And instead of stone, the fortress is made up of content. It may sound a little drastic. Having to ‘protect’ your business […]
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