Content marketing is great for many things… getting new clients, increasing organic website traffic, growing your email list, and making sales. But there’s another benefit to producing and publishing awesome content for your business you may not have considered… and that’s attracting the right people to your team when hiring. It’s hard to attract the […]
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How To Create Content for Every Stage Of The Buyer’s Journey (With Examples)
Did you know that before you buy anything, you take part in an exciting adventure affectionately known as the buyer’s journey? Okay, it’s not quite a Lord of the Rings adventure, but still, it’s one you and your customers embark on almost every time you purchase something. And when you read this article, you’ll start […]
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What are the three different types of search query? And what content can you create for each type?
Us humans don’t just wake up one day knowing exactly what we need, pop that into Google and buy. We like to do research, and this research can be a little messy. The time between researching a product or service and buying said product or service could take a few minutes or years! That’s because […]
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What content do you need to create to hit your business goals in 2023?
We typically think of content as something that can get you better rankings and more website traffic. And content definitely helps you do that. But it’s also so much more than that! Content can support you with a variety of goals. The key is knowing what type of content can help with which goals, so […]
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SEO Content vs Thought Leadership Content: which should you create for your business?
If you’re a regular on LinkedIn, then you’re probably pretty familiar with the term thought-leaders. And while you might assume this term is reserved for the Steven Bartlett and Richard Branson’s of the world, it is a strategy that can be utilised by anyone with knowledge and experience in an industry. But did you know […]
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How to use humour in your marketing so people fall in love with your business (+11 prompts to help you!)
On International Woman’s Day 20222, Burger King tweeted the words, ‘Women belong in the kitchen’. Burger King followed up this tweet with more tweets highlighting the discrepancy between male and female chefs in restaurants. Some people thought it was a great way to attract attention and highlight a problem. But unfortunately, most of Twitter did […]
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How does web design impact the success of content marketing? [With examples]
You could have the most profound, compelling, through-provoking piece of content in the world, but if it looks awful on your website, people won’t consume it. That’s how website design impacts content marketing in a nutshell. But hold your horses because that’s not all you need to know. What you really need to know is […]
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6 Ways to Raise Your Prices in 2023 Without Losing Customers
Let’s not beat around the bush, shall we? Getting an email telling you that the price of something is increasing is never fun. Even if we love the product, it’s not something we’re going to jump up and down with glee about. So it’s no wonder you’re nervous about increasing your prices for your current […]
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Publish This Easy Piece of Content Before You Raise Your Prices (And See Amazing Results!)
Are you thinking of raising your prices right now? Well, stop. Step away from the keyboard. And don’t you dare sneakily update your prices on your website (not yet anyway.) Because there’s something we’d like you to do first. Something that will help you both increase sales, AND build trust and loyalty with your audience. […]
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