It’s the start of a new year and it’s common for business owners to raise their prices. Nothing unusual about that, right? However, there isn’t usually a discussion about why the prices are increasing–especially not with current or potential customers. In fact, sometimes it feels like businesses increase their prices just…because. Because it’s a new […]
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Why referrals are bad for business (and what you should do instead)
Does your business rely on referrals from previous customers and clients? There’s no doubt that being recommended to others feels great. But did you know referrals can be ‘bad’ for your business? Let’s find out why and what you can do to grow your business in 2020 and beyond. 1. You don’t know anything about […]
The Ultimate Guide to Creating a Personal Brand Website (with examples)
It’s easy to overcomplicate web design, especially when we’re building a website ourselves. But creating a successful website is not rocket science. In fact, even if you’re building your own website, it’s easy to create something clean, simple and, more importantly, successful. Our B.R.A.N.D. framework for Personal Brands We’ve come up with a simple way […]
Should you join the Make Your Mark Online membership? Honest Review
This is a guest post from one of our members who offered to write this for us. How do you feel about your website? Do you find yourself sharing the link and then caveating that with: “Oh, don’t look at the home page – I need to update it”? Or, “I know I need to […]
Ep 14 – How to appeal to more than one audience on your website
Trying to appeal to more than one target audience on your website is tricky. It’s difficult to make sure our message connects with each audience we’re targeting. For example, a recruitment agency must appeal to businesses to work with, but they must also attract good candidates too. How would they go about appealing to both […]
Ep 13 – Why we launched a membership and what’s inside
We recently launched a membership community aimed at helping personal brands build and grow a website. Since our launch, we’ve had so many questions from people about the membership, and it made sense to answer these in our latest podcast. In this episode, we go through what’s included in the membership, who it’s for and […]
Concerns you might have about joining our membership
Joining a new membership is a big commitment. It takes time and money, and you want to know if it’s worth it. Will it grow your business? Will you get a good return on investment? Will you actually learn something or will it just be another distraction? We get it. Why We Spend Money on […]