What are you, psychic? How on earth are you supposed to know what customer issues will come up in your business? And how, then, can you prevent them from happening? We’re not suggesting you use a crystal ball to see into the future to predict any client/customer issues. (Besides, the first thing we’d all do […]
Read MoreContent Marketing
An Introduction to Content Fortress, and Why is’s Vital for Your Business
A fortress is a structure that protects whatever is on the inside–an entire village, castles, a high-and-mighty king and all his jewels. But, in this case, what’s inside the fortress is your business. And instead of stone, the fortress is made up of content. It may sound a little drastic. Having to ‘protect’ your business […]
Read MoreEverything You Need to Know About Our Content Planning Toolkit
Wait, you guys are actually writing a blog post about one of your products 🙄 Yeah. We are. Why? We all have questions when we buy something, don’t we? Especially something new. Something you can’t see. Like our Content Planning Toolkit. So in true “content marketing” style, we wrote this article to answer all your […]
Read MoreHow to Write a Blog Post That People Will Actually Read
70 million. That’s how many blog posts are published EVERY. SINGLE. MONTH. So the big question is…how do you write a blog post that people actually want to read? Now you might think to yourself, ‘No worries here. What I write about is unique. No one else is writing about it.’ Are you sure about […]
Read MoreEp 45- What is a Start Here Page and What Do You Include On One?
Stitcher| iTunes | Radio Republic | Soundcloud What Is A Start Here Page? A Start Here page is a way of welcoming a website visitor who’s unsure what to do next on your website. They’re unfamiliar with you and your business, and a start here page gives them a tour of your site and explains what you do. In this […]
Read MoreEp 44- 4 Easy Ways To Instantly Improve Your Website Copy
Stitcher| iTunes | Radio Republic | Soundcloud Website copy is one of the key elements that will make your website a success. That’s why, in this episode, we’ll give you four easy ways you can instantly improve your writing. You’ll learn… How to make your copy more engaging How to identify passive voice How to make your copy less clunky […]
Read MoreHow to Plan 50 Pieces of Content in 30 Minutes
Do you regularly create content for your business? Or maybe you’d love to, but you get stuck on ideas? If you find your content marketing efforts aren’t paying off and would like to convert more web visitors into sales, you need to start building trust and authority with your audience. To help you do that, […]
Read MoreEp 43- Is Google Dead?
Stitcher| iTunes | Radio Republic | Soundcloud In this episode, we’re going to go through some of the changes that have happened with Google and SEO. How these changes could have an impact on your business and finally what you can do to keep (or even increase) your search traffic. In this episode, you learn… The issues with Google that […]
Read MoreWhy referrals are bad for business (and what you should do instead)
Does your business rely on referrals from previous customers and clients? There’s no doubt that being recommended to others feels great. But did you know referrals can be ‘bad’ for your business? Let’s find out why and what you can do to grow your business in 2020 and beyond. 1. You don’t know anything about […]
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