Every year we hear the same thing from business owners and personal brands: ‘This year, I’m going to sort my website.’ But then clients and customers come first and the sliver of time you do have to work on your website is taken up by procrastination. What’s my colour scheme? What should I write on […]
Website
Ep 23 – Planning Your New Website – Part 2/4 Website Structure
Every year we hear the same thing from business owners and personal brands: ‘This year, I’m going to sort my website.’ But then clients and customers come first and the sliver of time you do have to work on your website is taken up by procrastination. What’s my colour scheme? What should I write on […]
Ep 22 – Planning your new website – Part 1/4 Goals
Every year we hear the same thing from business owners and personal brands: ‘This year, I’m going to sort my website.’ But then clients and customers come first and the sliver of time you do have to work on your website is taken up by procrastination. What’s my colour scheme? What should I write on […]
Ep 21 – The best tools to improve your website
Over the past 10 years, we’ve tried hundreds (probably thousands) of tools that help us and our clients improve their websites and processes. Some tools are fantastic, helping us save time and money. Others, are terrible, taking ages to wrap your head around or costing too much for your business. So in this podcast episode, […]
Ep 20 – How your ego can damage your website
We’re all human. And sometimes being human means our egos can get the better of us. Generally, it’s okay when this happens. We can keep ourselves in check and try to be better people. BUT, what happens when our egos creep into our business and, more specifically, our websites? In this podcast episode, we’ll be […]
Ep 19 – How to avoid overwhelm when building your website
Designing a website yourself can be a lonely and overwhelming process. You’ve got to figure out hosting, domain names, themes, plugins, content management systems as well as write new copy, figure out the design and get new images. It’s no wonder when we speak to people, they tell us they’ve been working on their websites […]
Ep 18 – How to prepare for a photo shoot for your website
Good photography can make or break a website. If you have bad photos or you rely heavily on crappy stock images, it can really turn off your end-users. We’re pretty terrible at the art photography, but, we’ve learnt a lot about the best way to present your photographs on your website. In this episode, we’ll […]
Ep 14 – How to appeal to more than one audience on your website
Trying to appeal to more than one target audience on your website is tricky. It’s difficult to make sure our message connects with each audience we’re targeting. For example, a recruitment agency must appeal to businesses to work with, but they must also attract good candidates too. How would they go about appealing to both […]
Ep 8 – 8 Tips to Increase Website Conversions
Converting your website visitors into paying customers doesn’t just happen by accident. There are so many things you can do to increase conversions on your website. In this episode, we’re going to be going through eight very simple tweaks you can make on your website that will transform your readers into leads. In this episode, […]