We’re a web design agency. We charge thousands for websites. You might think we’re a tad strange for dissuading brand new businesses from investing in us. But there’s method to the madness.

This isn’t something we’ve come up with on a whim. Every phone call or enquiry we get now, we ask: are you a brand new business?

What Do We Mean By Brand New Business?

We define a brand new business as business owners who have never owned a business before. We often design websites for business owners starting a new venture, but that’s slightly different. We’re talking about people who are completely new to business.

Do We Not Trust New Business Owners?

Of course we do! Everyone starts off as a new business owner. We started off as new business owners. This isn’t about not having faith in your business. It’s about doing you a disservice.

When we set up our first business we invested thousands in a website and we made HUGE errors that cost us both financially and emotionally. All worked out well in the end. But at the time, we would’ve appreciated someone telling us straight: investing thousands in a website right now might not work.

I’m going to tell you why investing a boat-load of money into a new business website might not be a good idea.

You’ve Got to Test Your Idea

Ideas are wonderful, aren’t they? Sometimes they just pop into our heads at the most inopportune times (usually when you don’t have a pen) and they light a fire within us.

You might think you’ve got a great idea, but do people fully understand what you’re offering? Are they willing to pay you money for it? Is the business viable long term? You’ve got to test your idea out first.

How to Test Your Idea

1. Start by setting up a cheap website

Yup. That is what we recommend! In fact, Martin tells you how to set up a cheap website in his blog post.

2. Get to grips with social media, content marketing, email marketing and SEO

Think of your website as the heart of your business, but you still need to get blood to it! This is where your marketing efforts come in. Now is the time to learn as much as you can, create a buzz about your business and drive traffic to your site.

3. Join membership groups like Content Marketing Academy and Atomic

Not only will they teach you more about content and social media marketing, but they’re also great places to gain feedback, ask questions and make friends. There are plenty of membership sites out there but we’re personally part of these and they’ve transformed our business for the better!

4. Evaluate

Once you’ve underway with all of these things you can evaluate how successful your idea is. Most of the time, businesses stay within the same industry but they tweak their offering to something more desirable for their target audience. They often niche down too, offering more targeted services.

I’m not going to lie, when I started out I felt so overwhelmed with all the information out there. That’s why it’s good to start off slow without the pressure of spending huge amounts of money on a new website.

If you’re looking for helpful advice and support about web design and SEO, why not join our Facebook Group – Website Tips for Non-Techies.

2. Things Change

Businesses are constantly evolving, but nothing changes quite so quickly than in the first twelve-eighteen months of business. Imagine investing thousands in a website, only for your business to change a few months later?

You might think, not such a big deal, I’ll just change the text on my website, right?

Wrong.

Any good website (and, in particular, one that’s going to cost you thousands!) should be informed by certain key factors.

Things that Might Change Early On in Your Business

1. Your target market

Not just the age, sex and location of your target audience, but other stuff. Deeper stuff. Things like what issues are they facing, what’s their ultimate goal, what’s their biggest fear? Your website should be designed in a way that appeals directly to your target market.

2. Your key services

As I said before, a lot of business owners change their offering within the first twelve-eighteen months. They often niche down. In fact, we did this very thing. Over a period of five years, we’ve gone from offering web design, social media marketing, SEO, email marketing and graphic design to just WordPress web design.

3. What you want your users to do?

It’s not always as simple as ‘buy now’. Often people need a little more coaxing to invest in you, that’s why we encourage our clients to think about their users’ journey. Should they sign up to your email list first for example? If so, every page has to be geared towards this action.

These are just a few examples of what we take into consideration when we build your website. There’s a heck of a lot more that goes into it. As well as a lengthy video call with our clients, we also send them a website questionnaire and undertake our own research too.

So if you’re not clear on the answers to these questions, the likelihood is, you’re not ready to invest.

And that’s okay! It’s expected that within the first twelve months of business these things will change. If you have a website professionally designed before then, you might find yourself spending money again to put it right, or your website won’t speak to your target market. Either way, its lose/lose.

3. There’s Less Pressure

We never underestimate the cost of our website packages. £3500 – £6000 is a lot of money to spend for most small business owners, so they have to be confident they can make that money back. If you want to find out why we specifically charge what we do, then read Martin’s post, Why Are We So Expensive?

The likelihood is, investing thousands in a new website will put a dent in your business finances.

You might think, what do you care, we have the money to spend!

Well, actually, we do care. We want our clients to be successful, and you cannot gain success from a website alone. The days of ‘build it and they will come’ are well and truly over. If you invest in a website straight away, you’re already thousands down, with no knowledge of content marketing, social media marketing, email marketing or SEO behind you.

Now you have to spend your time learning about those marketing tools.

If you have an existing platform behind you, you’re at an advantage. You’ll already know how to promote your business and use content management systems. You’ll know exactly what you’re selling and who your target audience is. You might have even built up a loyal audience already. This takes the pressure off when investing in a new website because you can focus on what’s important: your business.

4. You Need to Establish Who You Are

If you’re going to invest thousands into a website, you need to understand who you are and what you stand for.

Before we design your website we ask you to describe your brand using certain words like cheeky or funny, bold or innovative. How you position yourself within the market informs everything from the design, images and copy.

Even if you think you have these nailed down, you’d be surprised how much your business will change. When we first started, we were ‘yes men’, designing websites for under a thousand pound for anyone that would come through the door. As our skills and knowledge has developed, so have we. We now see ourselves teachers in our industry.

This process takes time, and there’s a lot you need to consider when it comes to brand. Of course, this includes your logo, fonts, colours, branding and style. But it’s also your tone of voice (i.e. how you speak to your audience).

Are you formal or informal? Do you incorporate humour? Do you have a teacher relationship with your audience or more of a friend relationship?

It takes time to solidify your brand, and there’s no point having a website designed if you haven’t considered who you are and how you present yourself to your target market.

Conclusion

Recently, a client approached us about having a website designed. He was a brand new business owner, and instead of taking his money we recommended he set up a website himself.

Don’t get me wrong, I’m not saying we’re angels here. We want our clients to be on the same page as us: with a strong sense of who they are and armed with the knowledge they need to make a successful business. He was thankful for our advice, and we’re pretty sure that down the line when he’s ready, he’ll come back to us.

Successful clients are happy clients, and they’re far more likely to trust us, work with us and recommend us in the future if they gain success from their website.

Over to You

Have you ever invested thousands in a brand new website? How did you find the process? Or perhaps this article has made you think twice about investing thousands? If so, I’d love to know your thoughts.

And don’t forget, feel free to join our FREE Facebook group to help newbies get to grips with web design and SEO – Website Tips for Non-Techies.

Lyndsay Cambridge

Owner at Jammy Digital, Digital Marketing Specialist and Writer of Young-Adult Fiction.

jammydigital.com

The post Why New Businesses Shouldn’t Spend Thousands On A Website appeared first on Content Marketing & SEO Agency | Get More Sales From Your Website.

It could cost you anywhere between £500–£5000+ depending on who you choose and what you need.

For example, when we build websites we charge between £3,500 – £5,000. That being said, we usually work with established businesses who are already making money. For more info check our web design pricing visit this page.

But what if you’re just starting out in business? You might not have a big budget and every penny counts.

This is why I wrote this article; I wanted to give you five ways to get a cheap website and talk about the pros and cons of each.

My advice for anyone when starting a business for the first time is to set up a cheap website so you can test your idea and see what works.

1. Free website builders (Free – £20 per month)

Head over to Google and type in “free website” and hit enter. You’ll be presented with lots of companies that allow you to sign up for free and create a website DIY style.

Companies like Wix, Weebly and 1and1 allow you to pick from pre-made templates and get your website online fast.

You can even create your website from scratch if you’re brave enough. You can use their drag and drop software to move your images and text around the page until you’re happy.

Pros of using cheap web builders

• It’s free or very cheap to get started
• Most of these platforms are user-friendly
• Because they’re bigger companies, they usually have support departments to help you if you get stuck
• Hosting and domain fees are usually included

Cons of using cheap web builders

• The cost can increase with every additional feature
• If you do stay on the cheapest plan, they will usually advertise themselves on your website
• The added software that comes with drag and drop can sometimes slow down your website
• Some of these platforms don’t have search engine friendly system which means you could have lower rankings
• You don’t get any 1-2-1 advice about how to build and grow your website like you would if you were working with an agency

2. Use a cheap WordPress template
(Free – £30+ plus hosting)

WordPress (.org) is the most widely used system of its kind. This is the system that I use to build all our clients websites, and I love it.

As long as you have paid for hosting with a company like Siteground, you can install WordPress for free and add a cheap pre-made template for around £30. You can then customise the template and add your content.

WordPress also allows you to add lots of additional add-ons (plugins) for things like image galleries, social media sharing buttons, emails signup forms and lots more.

WordPress websites are also set up for blogging too, which means you can keep your website up-to-date with new content all the time.

Pros of using a WordPress template

• You have a huge library of FREE and paid templates to choose from. Just Google “WordPress templates”
• There are 50,000+ FREE add-ons (plugins) available for all your extra functionality. There are thousands of websites online that help with WordPress problems so you’ll always have help if you need it. Including the WordPress forum which is free.
• WordPress is widely recognised as one of the most search engines friendly platforms

Cons of using a WordPress template

• WordPress comes with a learning curve. Although you don’t have to know code, this can take more time than the DIY option.
• Most templates are built differently, which means if you change it in the future you might have to spend some time learning the new framework
• Like the DIY option above, you don’t have advice along the way. Yes, you can ask questions online, but you don’t have someone guiding you like you would if you hire a company

3. Find a cheap web designer (£100–£300 plus hosting)

If you really don’t want to do it yourself, you can hire a very cheap web designer. There companies online who will build you a website for around £100-£300.

This means you don’t need to spend your time building a site and have the headaches of trying to make it look how you want it to.

These companies can vary from freelancers just starting out or big companies who sell hundreds of these websites a month.

This could be an option for you if you really hate technology, but you only have a very small budget.

Pros of hiring a cheap web designer

• You don’t have to do anything yourself
• It’s cheap; there are many web designers who charge between £100–£300

Cons of hiring a cheap web designer

• The quality of your website will vary dramatically depending on who you choose
• The level of support you will get will be limited. You can’t possibly get much support for such a low price
• You might not have access to update the website once it’s been built
• They might charge you for additional changes which will cost more
• These companies probably won’t take the time to make your website search engine friendly
• For the price you’re paying, they will usually use a pre-made template

4. Ask for favours from friends and family (Free–? plus hosting)

Another option you have when trying to keep costs low is to ask a friend or family member to help design your website.

Everyone knows a “techie”; it’s usually someone’s cousin, niece or nephew. You might think that because someone uses technology more than you, they’re able to design a website for your business. You might get lucky and end up with a half decent website saving yourself hundreds of pounds in the process.

On the other hand, it might take you a lot longer if you’re asking for favours, and you might not get a website that isn’t of the highest standard.

Pros of asking for favours

• It’s free or at least very cheap

Cons of asking for favours

• Your “techie” friend probably doesn’t know how to build websites properly which means there might be lots of website errors
• They probably won’t understand SEO either, so your rankings might suffer
• They might not understand the basic principles of design which will impact your user experience
• If anything goes wrong, they probably won’t know how to fix it.

5. Outsource your website overseas (£50 – £100 plus hosting)

Over the past few years, businesses have become more open to outsourcing certain jobs overseas.

If you’re looking to save money on a website, you can hire a web designer at a fraction of the price of one back home.

Companies like Fiverr and Odesk allow you to browse through hundreds of freelance web designers who are all eager to work with you.

Pros of outsourcing abroad

• It can be a lot cheaper than working with someone in the UK
• You have “some” protection if you use a marketplace like Fiverr

Cons of outsourcing abroad

• The quality of the freelancers work can vary dramatically
• There could be a language barrier which makes communication difficult
• It can be difficult to vet the freelancer or company
• Freelancers will generally do what you ask but won’t usually offer advice or suggestions
• It can be risky if you hire the wrong freelancer and they don’t complete the job
• All round, it can be a bit of a minefield if you don’t know what you’re doing

My thoughts on the cheap web design options above

So there you have it, five ways to save money on your new website.

None of these options are ideal, but if you’re just starting out and budget is an issue, they can be a great starter platform until you start making money.

It depends on your circumstances, but my advice is to use option 2. Use WordPress and install a cheap template.

Spend some time playing around and learning the system; it will allow you to grow your business at your pace.

If you do decide to hire an agency in the future, chances are they will also use WordPress, so you don’t need to learn a brand new system all over again.

My clients have seen great results simply from switching from a DIY website to a WordPress website.

Over to you

Have you tried any of the options above, how did you find the process? I’d love to get your opinion so please leave a comment below.

Martin Huntbach

Web designer & marketer for small businesses. Martin is an experienced search engine and web design specialist, with over a decade of experience working with large corporations to small businesses.

jammydigital.com

The post 5 Ways to get a CHEAP website designed appeared first on Content Marketing & SEO Agency | Get More Sales From Your Website.