How do you feel about your website? Do you find yourself sharing the link and then caveating that with: “Oh, don’t look at the home page – I need to update it”? Or, “I know I need to improve it, but I haven’t had the chance yet”? I did. In fact, forget that. For the first few months after creating my website, I didn’t even tell anyone it even existed! I didn’t have a countdown or do a big launch. I did nothing. In fact, I secretly hoped no one stumbled upon it (by accident) and realised I didn’t know what I was doing! But then I joined the Make Your Mark Online membership, and things have been quite different since.

Here’s how I felt about my website before joining the membership

Before I found Martin and Lyndsay and their free Facebook community, I had literally spent months online, looking for a suitable WordPress theme and researching hosting solutions. Once I got that all sorted, I spent weeks making changes to the template – thinking on my feet about what went where and how I’d word it all. I really struggled to define my offers, design my website, and write my own copy all at the same time.

The result? I ended up feeling overwhelmed and stupid. I was clearly stumbling in the dark here – blatantly making it up as I went along. And I honestly had no idea whether any of what I’d done was any good. So I continued to keep my website well under wraps.

Until one day LinkedIn decided to inform me that Martin, who I’d come across in another membership, had officially joined forces with the other half of the Jammy Digital team, his wife Lyndsay. And they were offering free website critiques. (I mean, how cool is that?!). Terrified, I decided it was either this or nothing. This was my chance. I knew I wouldn’t get it back, so I jumped at the opportunity and put my half-baked website up for review. (Through gritted teeth and with one eye closed, obvs).

My free website critique

My website critique went much better than I had expected, but the mindblowing thing for me was that within 10 minutes, both Martin and Lyndsay had given me some great, actionable advice. About things I wouldn’t have known I needed to change. Things I didn’t even know were things. Did you know it’s best to have all your menu items in one line? Did you know you’ve got to really think carefully about what goes ‘above the fold’? Actually, wait, did you know what ‘above the fold’ even means?! ‘Cos I certainly didn’t!

Why I joined the Make Your Mark Online (MYMO) membership

In the months that followed, Martin and Lyndsay continued turning up, week in and week out, offering people free website critiques. And I started to notice a theme – they were really quick to pinpoint where a website needed improvement. They knew their stuff. And they weren’t just talking about design or copy – they were giving out tips on branding, positioning, user experience, photography. You name it. And the penny dropped – I realised my website could do a lot more for me.

Around the same time, Martin and Lyndsay also started their podcast, and that’s when I totally fell in love with these guys. I had had the pleasure of attending some of Martin’s training on WordPress and SEO in the past, and I knew he has this beautiful way of explaining complicated and technical things really easily, in a way that’s engaging and makes you want to listen and learn. And Lyndsay comes with a huge amount of knowledge and expertise around copywriting and marketing, not to mention a contagious dose of genuine positivity and fun. Put these two together, and I’d just listen to them all day! (When’s the Martin&Lyndsay Show starting, Guys?)

So when the doors to the membership opened, I knew I wanted to join. It was really that easy.

But… just like any other small business owner out there, I need to be careful with my expenses. So I still had some questions:

• Could I really afford another membership?
• Would I make use of it?
• Would I get a return on my investment?

And do you know what convinced me? This blog post: Concerns you might have about joining our membership. It didn’t just totally hit the mark with me. It also proved (once again) that Martin and Lyndsay know what they’re doing.

My mind was made.

Joining really was a no-brainer.

Video Review of the Make Your Mark Online Membership

Some of the wins I experienced since joining the membership

And I know made the right choice! The membership has really exceeded my expectations, not just in terms of quality and content. Martin and Lyndsay genuinely care about you and the success of your business. They always go the extra mile to help and add value.
So here’s what I’ve done since joining the MYMO membership.

• I got clearer on the products and services I sell and re-structured, re-designed, and re-wrote most of my web pages.
• I created a pricing table as a direct result of Martin and Lyndsay’s advice, which allowed me to remove a huge amount of text from my website and improve the user experience.
• My website isn’t a source of shame anymore – I’m proud of it! I’ve received tons of great feedback on how professional it looks! And I’ve had clients telling me that my website was what convinced them to start working with me! (Whoop!)
• I recorded and shared a video a day inside the community – something I’d been carefully avoiding for years!
• I met a great mix of supportive professionals (mainly personal brand entrepreneurs) in different industries and at different stages of their business. (Super useful!)
• And last but not least, I started to drive traffic to my website and convert some of this traffic into email subscribers, which is a great personal achievement! (If you’re a small business owner, you’ll know how good this feels!)

The best thing? I’ve had fun in the process!

Your website is never finished

As Martin and Lyndsay always say, “your website is never finished.” (Can you believe theirs isn’t either?). For me, this is just the beginning. I’m excited at the thought of how much better my website will look a year from now. And I’m confident that as my business develops and grows, with Martin and Lyndsay and all the MYMO members on my side, my website will too. I’m definitely a proud member of this community (and don’t tell these guys), but I won’t be going anywhere for a very long time!

Now, before Martin and Lyndsay think I’ve turned into a right ol’ stalker, let me leave you with just one thought.

Why you SHOULD join the MYMO community

If you have a website you’re not happy with, if the thought of making tweaks to it makes you want to run the other way, or if you ever feel like you don’t know what you’re doing when it comes to your website but you’re not ready to hire a web designer yet, you’re going to get a huge amount of help and support inside this membership.

Being a personal brand entrepreneur can be hard at times – there’s only one of you, and you can’t possibly be an expert at everything! Joining the MYMO membership allows you to directly tap into Martin and Lyndsay’s knowledge and expertise – and all the other members’ too!

Plus, it’s a fun place to be, and I honestly think that Martin and Lyndsay are some of the most genuine and caring people you’ll find online. They’re real, relatable people who care about the success of their clients.

What’s not to love, right?

So, will you be joining us?

FIND OUT MORE

About Sara

Sara Bussandri

The post Should you join the Make Your Mark Online membership? Honest Review appeared first on Content Marketing & SEO Agency | Get More Sales From Your Website.

It’s taken months of planning, designing and building and it has cost a small fortune.

Now it looks exactly how you want it to, and you want to keep it that way.

The problem is, websites are prone to tech issues, downtime or even hacking.

Scary I know.

So what can you do to keep your website safe and secure?

In this post, I want to tell you why setting up a maintenance plan for your website can save you lots of time and money when things go wrong.

What is a maintenance plan?

A maintenance plan is something you can set up with your web design agency for an additional fee. It’s a monthly service that they charge to keep your website up-to-date and secure.

Usually, prices range from £50–£200 per month depending on what’s included in the package and how much support you need.

We don’t sell maintenance plans. Sorry

Before you ask, this is not a sales pitch. We don’t sell standalone maintenance packages unless we have built your website.

We only offer this service as a special offer to our web design clients.

The reason I wrote this post is not to sell to you but instead explain all the potential risks of managing your website without extra support and guidance. Read more about why we won’t touch your website unless we’ve built it.

1. You might break something

When you get access to your website, it’s understandable you’ll want to have a play around and make some updates and amendments. After all, you need to feel confident that you know what you’re doing.

The only problem is, you might make a mistake and accidentally delete something that you shouldn’t or change the layout when you didn’t mean to. It happens to the best of us. But this does mean you might spend hours trying to get it back to the way it was.

Surely your time is better well spent building and growing your business rather than sifting through your website working out what went wrong.

If you have a maintenance package, this often means your web designer (or the company you’re paying) can fix it for you. At the very least they’ll be able to restore a previous version of your website to put it back the way it was.

2. Save money on hosting and domain name renewals

Hosting is like renting space on the internet, every website needs it and you have to pay annual fees to keep your website and domain name live.

Normally, this would cost you anything between £50–£500 per year depending on who you choose.

Some web designers include these fees within their monthly maintenance plan so you don’t get a surprise invoice every year.

This is exactly what we do with our clients and they save between £100–£150 per year on hosting fees. A nice little bonus at no extra cost.

3. Protection from hackers

The security of your website is VERY important, and you as the website owner need to take this seriously. I don’t mean to scare you but websites get hacked all the time. It sometimes happens without you knowing and it can cause a lot of damage to your site. Not fun.

It’s not just your website that’s at risk. Most websites collect and store personal information about customers and potential customers. If you don’t have efficient security on your website, you could put all this data at risk.

With a maintenance plan, you will have an extra layer of security to protect your website. This could include:

• Spam detection (that detects any suspicious activity)
• SSL certificate (this helps protect passwords, credit card details and other data that you and your customers use on your website.)
• Monitoring AT RISK plugins and extensions (that could cause your website to be hacked)

Those are just a few of the things that a maintenance plan could include to help keep your website safer and more secure.

4. Website Backups

A website “backup” is a saved copy of your website from a previous time e.g. a day ago, a week ago, a month ago and so on… This can be stored in the website files and can be restored if something goes wrong with the website.

If you don’t have regular backups of your website then you are leaving yourself open to one big headache if you break something or you get hacked.

When you have a maintenance plan, a backup of your website will be stored (usually daily) so it can always be recovered if need be.

In the past, we’ve had customers call us and say, “we accidentally messed up the website and can’t get it back” in that case, I can go back to a specific date and recover all the previous settings.

With our maintenance plans, we actually do two backups of your website every day for extra security. One backup with the host and one stored AWAY from the website, so it can always be recovered if your website is not accessible.

5. Software needs updating constantly

Your website is ever changing. Even if you don’t make website changes yourself, the tech behind the scenes will need to be monitored and kept up-to-date. Most websites have additional plugins or themes that have new releases all the time. You NEED to stay on top of these to keep your site running smoothly.

Content management systems (like WordPress, Joomla and Opencart) should also be kept on the latest versions too to prevent any potential issues.

Trying to manage all these updates yourself can be a tedious and time-consuming task, especially if you’re not a techie.

With all these updates you have to do, it’s not uncommon that something can go wrong. Plugins can stop working or they’ll stop playing nicely with other plugins. In the meantime, your website might not be working properly.

When you have a maintenance plan, these updates are done for you so you don’t have to worry. They’ll be kept up-to-date and if something goes wrong during an update, it will be fixed and your website will be back to normal in no time at all.

6. Additional support and questions you might have

If you’re a forward-thinking business owner, you’ll be learning about new ways to promote and market your business online such as social media, SEO and content marketing. You might have lots of questions and want some advice on how to use these tools to your advantage.

Some maintenance plans include email support and/or phone support as part of their package. This means if you have any nagging questions or need some extra guidance you’ll always have someone on hand to help.

The level of support you need will determine how much the maintenance plan will cost each month. For instance, we have some clients who pay hundreds of pounds per month for regular online coaching sessions as part of their support plan.

7. Ad hoc website amendments

In addition to support and guidance, you might need someone to work on your website on a regular basis. This could include, creating new pages, adding images and text and making structural changes.

You can try and do this yourself if you like but if you have better things to do and you have the budget, you can pay for a maintenance plan that includes a certain amount of development hours per month. If this is something you think you’ll need, my advice is to start with 1-2 hrs per month and go from there.

8. Peace of mind

You’re in safe hands. Managing a website can be very time-consuming, especially if something goes wrong.

It’s nice to know someone is there taking care of your website behind the scenes. Even if they’re simply keeping track of the basics. Having an extra pair of eyes look over your website will help you sleep easier at night.

Summary

I get it. You’ve spent potentially thousands on a new website, and you don’t want to spend more each month. However, investing in a maintenance plan only serves to protect your original investment. Unfortunately, we cannot leave websites. At a minimum, we need to keep them healthy and up-to-date. You have to decide whether you want to spend the time doing this or pay for a maintenance plan. Either way, you’ll have to take some action, or you run the risk of damaging, or even losing your website.

Please note, having a maintenance plan doesn’t guarantee you won’t get hacked or lose some of your work. Every website is susceptible. But it will significantly reduce the chances of it happening and limit the damage if it does.

Like I said before, you CAN’T sign up with us unless we’ve built your website but spend some time researching different companies.

Over to you

Have you ever been a victim of hacking? Maybe one of your out-of-date plugins caused your website to go down. I’d love to hear from you, please leave a comment below.

Martin Huntbach

Web designer & marketer for small businesses. Martin is an experienced search engine and web design specialist, with over a decade of experience working with large corporations to small businesses.

jammydigital.com

The post Why you NEED a maintenance plan for your website appeared first on Content Marketing & SEO Agency | Get More Sales From Your Website.