Nothing unusual about that, right?

However, there isn’t usually a discussion about why the prices are increasing–especially not with current or potential customers.

In fact, sometimes it feels like businesses increase their prices just…because. Because it’s a new year and that’s what you do.

But we think it’s good to understand why a company raises their prices.

Why?

Well, if you’re a customer and you’ve had your eye on a product or service and suddenly the price increases, you’re likely to think, ‘what the hell, why would you do that to me!’ Offering an explanation, or even a head’s up, before the price increases is, quite simply, good customer service.

So. Why are we raising the cost of our membership? When is it happening and why the hell is it increasing by so much? You’ll find out below…

When Does the Price Increase?

The cost of the membership will increase on Monday 11 January 2021.

How Much Is It Increasing By?

It will increase from $39.00+VAT per month to $59.00+VAT per month.

Or if you pay annually, it will increase from $390.00+VAT per year, to $590.00+VAT per year.
*Depending on where you on in the world, you may or may not have to pay VAT.

For those who don’t know, what is the membership all about?

The Make Your Mark Online membership helps business owners get more leads and sales from their websites.

It has one-click-install website templates (designed by us), 15+ courses, a content marketing challenge, content marketing learning area, and weekly Q&A calls.

There’s a lot that goes into a successful website, but if you can crack it, then you really will continuously generate sales from it without you having to spend hours on it every day (we’re looking at you, social media).

Ultimately, we help business owners improve the 6 key things that make a successful website (see below).

These 6 key elements lead to continuous rankings, traffic, leads and sales.

Why Are You Increasing the Cost of Your Membership, You Big Meanies?

We started the membership in October 2018, and like any business, it’s evolved in the past two years. Below are the things we’ve added and the key reasons why the price is increasing.

The 90 Day Content Marketing Challenge

This was something we introduced in 2019. We run three, 90-day challenges each year. And over the course of 90 days, you…

1. Submit one piece of content per week (and we hold you accountable!)
2. We give you personalised feedback on this content via our weekly call
3. You improve your content week-on-week
4. You increase your rankings, traffic, leads and sales

We’ve run four of these challenges now, and they are HUGELY popular.

BUT, even though we absolutely love it, they take up a lot of our time. Reviewing content and giving personalised feedback takes a lot of time and energy.

Plus, our members have seen incredible results from doing this, so we know it’s worth way more than the cost.

You can learn more about the 90 Day Challenge here.

2. One-Click-Install Templates

When we first started our membership, we taught people how to find a website template (separate to the membership) and customize it.

What we discovered was a lot of website templates can be hit and miss! It was difficult to find templates that looked beautiful but also delivered excellent user-experience.

It was also a steep learning curve for members who had to understand how to edit a brand new template with (usually) little support from the template provider.

So, we created our own. Fully customizable, one-click-install templates. And we created these templates based on our 10+ years experience as web designers. We wanted to balance attractive design with user-experience.

You can see an example of our template in action here, on Denise Cowle’s website.

3. Sales Pages/Landing Pages/Thank You Pages Templates

It was clear that, as well as web page templates, our members needed sales pages, landing pages and thank-you pages. All that stuff that takes forever when you’re making it from scratch or figuring it out how to it yourself!

Since we launched the membership, we’ve also created one-click-install page designs, such as…

• Two sales pages
• Three landing pages
• Three thank you pages

These take a long time to develop, but our members absolutely love them! They’re fully customizable and ideal if you need to get your product/service or lead magnet out there quickly. If you want to see an example of a sales page using our templates, check out Jo Francis’ here.

4. Our members tell us to increase our prices

It’s always a good sign to increase your prices when your customers tell you that you should increase your prices!

We aim to get our members a healthy ROI from the membership, and quite a few of them have advised us that we really should raise our prices. Take Janine Coombes for example, who said the following…

“I’ve got several high paying clients as a direct result of the blogs I’ve created in your challenge, which if I’d created outside your challenge, they would have been rubbish and wouldn’t have turned into the clients. I’ve no doubt about that. So I’d say it’s a complete, no brainer, it’s extremely good value. I think you should put your prices up…”

5. The amount of time we spend in the membership has increased

Since we launched the membership, the amount of time we spend interacting with members has increased significantly. And that’s not just because we have more members! It’s because we’re providing support for our templates (answering queries about any tech niggles) or giving feedback on the content from the 90-day challenge.

6. Investment in community forum software

We originally started out with an online forum as the hub of our community. But then we invested in Slack – which is fantastic software that allows you to communicate with big groups of people easily.

The problem we (and our members) have with Facebook groups is that it’s difficult to find what you’re looking for. And sometimes, when you post something, it often gets missed. With Slack, you are able to group topics into ‘threads’ so we have a thread for ‘tech help’ and a thread for ‘content’ for example. Making it easy-peasy for you to find stuff.

This software does cost us a lot more, but it’s so worth it for the user experience. Plus, it’s also has a fantastic app, so it’s easy to ask questions on the go.

Are You Ready to Get More Leads and Sales From Your Website?

There you have it. The six reasons we’re increasing the cost of our membership.

Remember, you still have until Monday 11 January to get in at the current price before it goes up.

Join Now

Why Have You Published This Article?

We get that some people might find it strange why we’d publish a blog post about us increasing our prices, but actually, we think EVERY business should do this. If you’ve read our book, Content Fortress, you’ll know that this kind of content can help inform your customers about the benefits of working you. It’s a way of communicating your value. And that’s always a good thing, right?

Martin & Lyndsay

The post Why We’re Increasing The Price of Our Membership appeared first on Content Marketing & SEO Agency | Get More Sales From Your Website.

1. You don’t know anything about the clients you are attracting

One of the major issues with relying on referrals to build and grow your business is that you don’t know much about your prospective customers or clients.

We like to use a blind date analogy when explaining this. Picture this situation – your mum sets you up on a blind date with someone. Of course, you have no idea who they are. The date might work out, and that person might be just perfect for you. Or they might not! And your blind date might turn into an experience you’d rather forget. But that’s the point – you just don’t know, do you?!

In a way, business referrals aren’t that different. Your existing customers and clients may have recommended you to their friends or colleagues, but you don’t know anything about them. And they might be a perfect fit for your business. Or they might not. And if they aren’t, you might both run into problems when you start working together. That’s not ideal, is it?

2. Your prospective clients don’t know anything about your business

When someone recommends you to a prospective customer or client, you don’t know anything about them, but they don’t know anything about you either. Sure, you came recommended, but they’re not aware of the way you work or don’t know what to expect from you.

By the time you’ve explained it all, they might realise you don’t offer the right service for them. Or they might not be willing to pay your fees. And what happens then? You don’t know how your prospective customers or clients are going to react when they find out all the details. And again, it might work out (and the referral might pay off), or it might not (and you might end up in an awkward situation!).

3. Your business cannot grow 

Before 2017, our business was relying solely on referrals. Money was coming in, and month-on-month our business wasn’t getting worse. But it wasn’t growing either. It was stagnant. We were offering the same services at the same prices.

Truth is, we had no idea where our next client might be coming from. We had no leads in our pipeline and had our referrals dried up, we would have been in trouble with no other prospective clients to contact.

Looking back, the reason is obvious. We were getting little traffic to our website, and we weren’t building our email list! We had no active way of increasing our leads or sales, and that’s because we weren’t in control of our own sales process. Plus, seeing that our previous or existing clients were kindly referring us to others, we couldn’t easily increase our prices either, as we felt obliged to offer the same prices to our newest clients.

In a nutshell, we weren’t building our personal brand, and our business wasn’t growing.

How to use content marketing to grow your business

If all this sounds familiar, what can you do to attract the right customers or clients, build a pipeline of leads, and increase sales to grow your business?

You can start content marketing.

In 2017, we made the life-changing decision to start blogging on our website. Before then, we had published little content and hardly had a presence on social media. And while referrals were great, things didn’t always work out. So to change all this, we started writing and sharing regular content on our website.

1. Use your content to attract the right customers

We started off by answering questions from our prospective or existing clients, who’d want to know how much we charged or how we worked, for example. And as a result, we created posts including:

• Why are we so expensive?
• Why are we so cheap?
• How long will it take to build your website?
• 10 Reasons We’re Not the Right Fit for You.

And many more!

Over time, writing and sharing blog posts regularly meant that we were able to build a library of content on our website that allows our prospective clients to find all the information they need to decide whether or not we’re the right fit for them.

The people who do get in touch with us tend to have read our content beforehand. And more often than not, they’ve already made a decision to work with us based on what they’ve learnt on our website.

2. Use content to create a pipeline of leads

Content marketing also allowed us to grow our business by attracting more traffic to our website. This, in turn, meant we could increase our email list. And over time, we created an engaged community of subscribers and a pipeline of leads that we could tap into when we had something to sell.

3. Use content to increase your prices or pivot 

Sharing content was also key to pivoting our business. By investing in our email list, we were able to build a base of people who already knew us, either through working with us or through our content. They had trust in us – they liked working with us – and they were ready to buy any other products or services we might offer.

Content is what allowed us to introduce our membership in 2018. Make Your Mark Online is aimed at people who want to build their website but are struggling to drive sales through it. And the reason we were able to successfully launch our membership is that we had worked on building a strong community – mainly through content.

So if you want your business to look any different in 6-12 months’ time, you need a pipeline of leads who are invested in you, know that you know what you’re talking about, and who trust you. And the best way to do that is to share content regularly and become an authority and a leader in your industry.

4. Share content with your referrals

So can content help with referrals too? It certainly can. Whenever someone recommends us to a new prospective client, we send them 3-4 key pieces of content to read. Once they’ve gone through our blog posts, we jump on a call with them to answer any questions they might have and find out more about their business and the project.

We often share our Website Buyer’s Guide too, which is an unbiased piece of content that teaches people how to buy a website. This gives them an opportunity to learn more about us and how we work and decide whether they feel we’re the right fit for them. By the time we speak to people on the phone or via video, they are already committed! There are no surprises about prices or processes. And often this means they’ll become our clients. Hurray!

So when a referral comes through your business, rather than diving into the working relationship straight away, invite them to read your content. You don’t need to turn referrals down. But do use your content to educate and inform people about the way you work. And if they like it, they’ll come to you.

Would you like some help with planning your content? 

So there you have it – the reasons why referrals aren’t always ideal for your business and how you can use content to attract the right customers or clients. You can think of referrals as an added bonus for your business. But they shouldn’t be your lifeline.

As you can see, content marketing can help you grow your business in a different way. So if you want to know more about planning the type of content that will help people make informed decisions about working with you before even getting in touch, we’ve created a content marketing planner that does just that. Our 90-day challenge workbook helps you create the type of content you should be producing in order to educate and inform your prospective clients and to increase leads and sales in your business.

Some of our lovely Make Your Mark Online (or MYMO) members are already using the workbook to produce weekly content for our 90-day challenge. The idea is simple – you create one piece of content every week for 90 days, and we provide personalised feedback to you, so you can improve your content and use it to attract better clients into your business.

If that sounds like something you’d be interested in, head over to Make Your Mark Online to find out more. Our first 90-day challenge has already started, but if you missed it, don’t worry. We’re running two more this year, so you can join us for the next one, starting in May 2020. Just head over to Make Your Mark Online or give us a shout if you have any questions.

Martin & Lyndsay

The post Why referrals are bad for business (and what you should do instead) appeared first on Content Marketing & SEO Agency | Get More Sales From Your Website.

Our B.R.A.N.D. framework for Personal Brands

We’ve come up with a simple way to explain what a perfect personal brand website should look like. It’s a framework we use to create every single website we build. And we call it the B.R.A.N.D. framework.

You do not have to be a techie to follow this framework, in fact, we created it with non-techies in mind.

B.R.A.N.D. is an acronym and is based on 5 core areas that each website should have:

1. B for Build trust.
2. R for Relevancy.
3. A for Authority.
4. N for Noteworthy.
5. D for Direction.

So let’s break down every single area in more details.

1. Build trust using your website

Building trust is the first and most important aspect of the entire framework. We need to trust the people we buy from. If your visitors don’t trust you, they’re not going to stick around long enough to buy from you.

It’s as simple as that.

So when someone lands on your website for the first time, they’re probably going to ask themselves a few questions. Things like:

• Do these people know what they’re talking about?
• Will they try to sell me something?
• Does this website look secure?

Your job is to reassure your visitors. And you do that by building trust.

So how do you actually build trust with your audience through your website?

1.1 Building Trust: Branding 

Does your website look and feel like a nice place to be? Does it ‘look the part’? In other words, is your website ‘aesthetically pleasing’?

Now, when you’re building a website yourself this can be difficult. After all, you’re not a designer, right? How can you design a beautiful website if you don’t have the skills?

The likelihood is, you’re website is not going to look the same as a website designed by a professional agency BUT this does not mean your website won’t be successful.

In this case, we recommend you find a good WordPress theme that you like (there are thousands out there) and stick within the parameters of the theme. I.e. don’t change too much! What you want is something clean and professional.

You can edit fonts and colours to match your branding. You can add your logo. And, most importantly, you’ll be able to add your images and text which will really help you stand out.

Ultimately, this is about avoiding a crappy looking website that looks like the 90s threw up on the page. No one trusts those websites! So, keep it simple, stick to a theme and use other methods to stand out!

Example of Good Website Branding

It’s no secret that we love Col Grey’s work. His website is a great example of good branding – bold, memorable colours, consistency of fonts and text, plenty of white space, great use of shapes and consistent use of images.

You instantly feel at ease on Col’s website. You know you’re in the hands of a professional. 

1.2 Building Trust: Images

One of the best ways of making your reader feel at ease is by using images of yourself on your website.

But a lot of people feel nervous about using their face on their website. Will it make you look egotistical? Or self-absorbed? 

Hell no!

The purpose of having your image on your website is so your reader can see who they’re potentially going to work with/invest in. It’s for their benefit, not yours. You’re not self-centred for putting your images on your website. Far from it.

Using images of yourself and your team throughout your website gives the reader a sense of who you are. We actually recommend business owners invest in professional photography BEFORE they invest thousands and thousands on a website. It’s amazing what you can do with a half decent theme and some good photographs.

We’ve written an article with some tips on how to get some amazing photographs for your website.

Example of Good Website Imagery

We love Teresa’s images on her website. As soon as you land on her homepage you feel at ease and welcomed by Teresa. It automatically builds trust and a connection.

1.3 Building Trust: Testimonials and Case Studies

Do you have any testimonials or case studies that tell a story? Testimonials and case studies can be a great tool to help you build trust with your audience. Remember though, your visitors know that testimonials can be manufactured. So don’t share testimonials that simply say how good you are! (We know you are!)

Instead, feature examples of customers or clients who came with you with a problem and experienced a transformation as a direct result of buying your products or services.

If you want to find out more about how to get great testimonials from your clients, head over to our blog post How to get client testimonials for your website. Or you can listen to episode 17 of the Make Your Mark Online podcast.

Example of Good Website Testimonials

Chris Marr, at Content Marketing Academy, features fantastic testimonials on his website. They aren’t just the standard ‘Love it’ testimonials, they are real stories and experiences that give detailed results.

1.4 Building Trust: Security 

And last but not least, in order to build that trust with your visitors, make your website is fast and secure. If your website takes over 3 seconds to load, your visitors may get impatient or suspicious. They’ll be wondering whether they’re being re-directed elsewhere and asking themselves why it’s taking so long. More often than not, they won’t wait for your page to load.

They’ll click the back button.

So get yourself a nice speedy website. If you’d like to buy a speed up service, we recommend TechCrunch.

Also, get an SSL certificate to make sure your website is secure. And by all means, always comply with any applicable mandatory requirements, including GDPR or privacy policy, for example. Tell people what you’re going to do with their data (i.e. you won’t sell it the highest bidder!)

2. Relevancy and why it’s so important for your website

When someone visits your website,

• are they clear on what you do?
• Can they see how relevant you are to them?
• Can they see how you can help them get from A to B? Solve a problem they have?
• And can they immediately tell whether you’ve helped people like them in the past?

If your visitors don’t understand how you can help them, they won’t stay on your website long enough to listen to what you have to say.

People don’t want to waste their time.

And you don’t want to waste yours, so get to the point quickly and show your ideal customers and clients exactly what it is that you do.

Show them that you’re relevant to them.

Here’s how.

2.1 Relevancy: Your Big Bold Statement

A big, bold statement is the first sentence or phrase someone will see when they land on your website. It’s usually situated in the first third of your homepage, and it’s where you should clearly state what it is that you do. If you don’t do this right, your visitors won’t know whether they’re in the right place.

Your big, bold statement doesn’t have to be overly creative or clever. In fact, sometimes it’s best to avoid this and just clearly state what it is you do.

If you want to find out more about what Big Bold Statement, you can listen to episode 5 of the Make Your Mark Online podcast – Why You Need a Big Bold Statement and How to Create One.

Example of Good Big, Bold Statement 

Mike and Callie at Membership Guys are so clear about what they offer and who they help. Take this big, bold statement you see as soon as you land on their website ‘Proven Practical advice for successful memberships’ – couldn’t be more clear!

2.2 Relevancy: Images and photos

We already mentioned photos and images in the context of building trust with your audience. But photos can also go a long way to show your readers that they’re in the right place and allow them to connect with you.

Take us, for example. Some people might want to work with a huge agency with a big team. They can clearly see from the get-go that there are two of us. They’ll know straight away that we’re not right for them.

A lot of people use stock photos to try to hide who they are, but using images makes it clear whether you’re the right fit for your end-user.

Example of good images and photos

We love Sara’s images on her website. She shows herself in her home office at her laptop and drinking coffee, looking very relaxed and so approachable! These images show the reader immediately shows the reader who Sara is and what she does.

2.3 Relevancy: Testimonials and Case Studies 

Testimonials and case studies might help you build trust, but they also show the reader the type of clients you work with. So if you’re targetting well-known speakers, make sure you only feature them in your testimonials and case studies! It’s also a good idea to cull old testimonials that might not be a reflection of who you work with anymore.

Example of a good case study/testimonial

We love Lauren Pearman’s case studies such as this one. Lauren puts the focus on her client, not herself. She talks about what they want to achieve and how she helps them do this through photography. But best of all, Lauren shows exactly who her ideal clients are through her case studies. It’s very clear to see the types of people that she works with.

2.4 Relevancy: Website Copy 

One of the best and most obvious ways to convey to reader what it is you do and how you help is through your website copy. But it’s amazing how many people get this wrong. They focus on ‘fluff’ – when they were established, the entire work history to date, or they use generic terms like ‘we’re professional and friendly’.

Your copy should focus on the reader, not you. It should show them who you work with (and who you don’t work with), and it should people how you help and why it’s beneficial for them to hire you.

Example of good website copy 

John Espirian is the king of good website copy and making the complex, simple. In the example above, you can see how John helps solve a problem for his clients with the phrase, ‘Let’s help your clients go from “umm, what?” to “ahh, I get it now”. There’s no ‘extra fat’ in John’s copy, it’s concise and most importantly, it demonstrates to the reader who he is, what he does and how he helps.

3. Authority building for your personal brand

Being seen as an authority in your field or niche is fundamental because, in order to buy from you, people need to see you as an expert.

People want to know things like:

• Are you qualified to help them?
• Can you be trusted?
• Have you got any proof of things you’ve done in the past?
• Is working with you a safe investment of their money?

So how do you build authority on your website?

3.1 Authority: Big Hero image

We talked about images before. They can help with trust and relevancy, but also with authority.

If you’re a speaker, use images of yourself speaking on stage, for example. If you’re an author, have a photo of yourself signing books.

Use that Big Hero image on the home page of your website wisely – it’s a great opportunity to tell your website visitors that you’re an authority.

Example of a good authority image

Love him or hate him Gary V does showcase his authority in this image on his website. His back is turned away from the reader, which gives us a full view of an engaged audience. It speaks to his authority.

3.2 Authority: Media badges and social proof

Have you been featured on The Guardian, the BBC, or the Huffington Post? Have you appeared in a well-known podcast?

Then add those media badges to your website.

This tells your audience that you’ve received ‘the stamp of approval’ from well-recognised sources, and it will help you build trust with your website visitors more easily.

Similarly, if you have a good number of subscribers on your email list, you could add a section on your website that includes something along the lines of: “Join another 500 like-minded business owners who are already on our list”.

This boosts your social proof and makes you come across as trustworthy.

Example of good social proof

Amy Landino is an international speaker and YouTube expert. Her website does a great job at reflecting her level of expertise and authority. Amy uses the logos above subtly on her website, but it works to show what an authority she is. We also like how she’s worded it ‘Brands Who Trust Amy’. Nicely done!

3.3 Authority: Signature Programmes 

If you offer any sort of coaching or consulting, then having your own ‘signature programmes’ can really help you be seen as an authority. These programmes are your proven steps to success. They’re based around your experience and what’s worked for you and what hasn’t. And they’re usually given a name that’s unique to you.

Example of good signature programmes

Janet Murray delivers her own signature programmes that help people build their audience and grow their business. She named the above programme ‘The build your audience’ programme. Only Janet offers this unique programme and with it all the training and resources. Having your own proven programme such as this one helps show your authority in your industry.

4. Noteworthy

• Are you noticeable and memorable?
• Interesting and entertaining?
• When people land on your website, how will you make sure they stay long enough to listen to what you’re saying?
• Can people relate to you?

Because that’s all we all look for – human connection. And if your visitors can’t connect with you, they’ll just find someone else to connect with.

Truth is, you’re not going to be loved by everybody.

But that’s fine because you don’t want everybody to be your customer. You just want a selected few.

So how are you going to use your website to relate to your ideal customers and clients on a one-to-one level? How are you going to show people that you’re noteworthy?

4.1 Noteworthy: Your Tone of Voice

What’s your personality?

One of the biggest mistakes people make with their website copy is making it boring and stuffy. A lot of people get their personalities across on social media, but when it comes to web copy they go formal.

Make sure you show people who you are. Yes, not everyone will love you, but it doesn’t matter about the people that don’t like you. They aren’t your customers.

If you’re still struggling with this, check out our article on how to create your tone of voice.

Example of Good Tone of Voice

We love Amy’s site from Joy Junkie. You can immediately get a sense of who she is from her copy. Her personality just shines through and you will remember her! She writes very much like she might talk and it feels like you’re having a real conversation with her when you read her words.

4.2 Noteworthy: Your story 

Do you have an interesting story to tell? One that your readers will connect with? If so, then your story is definitely going to help you to stand out and make you memorable.

So make sure you tell your story well – don’t be scared of adding a bit of character and personality to it.

But make sure it’s a genuine story too. A lot of people feel the pressure to tell something amazing. But keep it simple and real. None of this I had $1 in my pocket and now I’m a millionaire with a Lambo crap.

Example of a Good Story

Patt Flynn tells his story of how he started Smart Passive Income. What we love about this story is that it’s humble, simple and something we can all relate to. Patt talks about how he struggled in his career after the 2008 economic crash. He talks about how he set up his business so he could be closer to his family and work around them. There’s no ego in his story. And no Lamborghinis!

4.3 Noteworthy: Images and videos

By now, you’ll have noticed that images come up a lot when talking about the features a great website should have. That’s because they are a key element for creating a great personal brand website. Use them to be memorable and stand out and create a sense of who you are.

Think about your brand values – are you fun, cheeky, humourous, serious? Let this show through your photography and use props if you want to help you.

Example of a Good Personal Brand Photography

Andrew and Pete nail their brand. Everything they are is reflected across their website, and in particular in their photography. Their photos are fun, relaxed and relatable, just like Andrew and Pete themselves!

4.4 Noteworthy: Colours 

Your brand colours are often what will make you memorable. There are many things to consider before choosing your brand colours…

• Who you are and what you stand for – for example if innovation is your thing you wouldn’t pick something super traditional looking like maroon
• What your competition does – sometimes, it’s good to go against the grain of your competition (think someone with expertise in plants going pink rather than green!) But this is a risk. It will make you memorable but sometimes it works and sometimes not!
• Colour psychology – red symbolises passion or danger, pink symbolises femininity or happiness. Think about what the colours could mean to your audience before you choose them.

Example of a Good Personal Brand Colours

When I go to conferences and say I’m from Jammy Digital, I often hear people reply, ‘You’re the guys with that green and pink website, right?’ Yup! Our weird combo of bright colours does make us memorable to a lot of people. They’re also very much a reflection of us and our brand.

4.5 Noteworthy: Your Opinions 

We all have our own opinions about industry, right? We work in it every day and we live and breathe what we do. Sometimes, you might go against the grain of your industry or work in a unique way with your clients. Part of you brand values might be honest and transparancy. In which case, stating clearly how you work or what makes you different can work well. It makes you memourable and unique.

A Good Example of Sharing Your Opinions

I always remember this website from A Little Bit of Something. They really do get their feelings across on their website (and we can certainly relate!) Again, some people might hate this, but it doesn’t matter, because their target audience will love it. It creates strong emotions either way. Remember, it’s better to be loved and hated rather than forgotten.

5. Direction

Direction is the last piece of the puzzle and the fifth component of the B.R.A.N.D. framework.

If you want your website to perform well, you need to consider how you’re directing people from page to page. Because if your visitors don’t know what to do next, they’re going to do nothing.

Or click that dreaded back button.

When people land on your website, they want to know things like:

• What do I do next?
• Where do I start?
• How do I get in touch?
• What services do you offer?

We’ve written more about how you can use your Home page as the ‘reception area’ of your website, directing people to where they need to go, especially if you have more than one audience. Check out our blog post How to Appeal to More Than One Audience Using Your Website.

So here’s what you can do to help people navigate your website easily.

5.1 Direction: Menu items 

Use obvious phrases on your menu items to help your readers go where they need to go. Don’t call your menu items something vague or obscure that people aren’t familiar with like ‘my journey’ for ‘blog’ – you’ll just end up confusing them!

Example of Good Menu Structure

Amy’s website is so easy to use and follow. Amy has clearly thought about the pathway her end-user will follow. Amy has a simple and clean menu structure, no obscure names or complicated dropdowns.

5:2 Direction: Buttons and Calls To Action (CTAs)

Use colourful buttons and clear Calls To Action or CTAs. Make sure your CTAs are prominent and enticing and include them in the body of your content as well. If you’re going to ask your readers for their email address in exchange for some in-depth content, for example, the best time to ask them is while they’re consuming your content.

But also use language and tone of voice that helps you direct people to where you want them to go in a non-intrusive way. Use words like ‘get’ and ‘grab’, for example, when you’re asking people to download a free resource. Or ‘click here’ to help hop onto the next page on your website.

Example of Good Buttons and Calls to Action (CTAs)

Ann Handley makes it really clear what you need to here. There are four clear pathways to her services, each with a bold-coloured button to click. This may seem obvious, but it’s amazing how many websites get this wrong!

5.3 Direction: Promo Area on Your Homepage

The ‘promo area’ of your homepage is usually under the big hero section. It features 3 or 4 different options for your end-user to choose. This could be your services, blog, about page etc. You’re the best person to decide what goes here, but it’s a great way of directing people from your home page to the next page.

As we’ve said before, think of your home page as the ‘reception area’ of your website. People will visit the home page looking for more info about your services, your blog, your contact page – and your job is to direct people there.

Example of a Good Promo Area

When we worked with Janet Murray, she did a great job of streamlining what she offered and coming up with three key areas for her audience to visit on her website. We created this within the promo area. It creates a clear path of where to go.

5.4 Direction: A Learning Centre 

For those with a lot of content or content on different formats – such as blog posts, video and a podcast, a learning centre can prove helpful to your visitor. Instead of trailing through all of your content or only seeing your most recent content, a learning centre allows you to search through content easily. You can break down content via the format, the topic, the date published, your most popular pieces etc.

We wrote a more in-depth article about how to create a learning centre here.

Example of a Good Learning Centre

Pete at Meaningful Money has had over a million downloads of his podcast which has spanned over 14 seasons! He really did need a learning centre for the amount of amazing content he produces. Now, it’s much easier for his readers to find what they are looking for.

5.5 Direction: Contact information

And last (but certainly not least!) have visible contact information for your business. If you rely on people getting in touch with you over the phone, have your phone number at the top of the page and a button that says, ‘Get in touch with us’. Make sure it’s mobile friendly too, so people can just click on the number and call you straight from mobile.

Would you like some help to build your own personal brand website? 

So this is our B.R.A.N.D. website framework. We use religiously to build personal brand websites for our clients. But we also share this framework inside our signature membership, Make Your Mark Online, where we help personal brands build and grow a successful business website. All the videos in our membership library are based on these 5 key components. And this framework can work for any website, not just personal brands.

So if you want to find out more about each individual area of the B.R.A.N.D. framework and understand how it can apply to you, check out our membership community. The doors are currently open, and it’s been amazing to see so many of our members get great results with their websites since they joined in October last year.

If you enjoyed this post, you can also listen to our podcast episode How to create the Perfect Personal Brand Website (ep 30).

Martin & Lyndsay

The post The Ultimate Guide to Creating a Personal Brand Website (with examples) appeared first on Content Marketing & SEO Agency | Get More Sales From Your Website.

How do you feel about your website? Do you find yourself sharing the link and then caveating that with: “Oh, don’t look at the home page – I need to update it”? Or, “I know I need to improve it, but I haven’t had the chance yet”? I did. In fact, forget that. For the first few months after creating my website, I didn’t even tell anyone it even existed! I didn’t have a countdown or do a big launch. I did nothing. In fact, I secretly hoped no one stumbled upon it (by accident) and realised I didn’t know what I was doing! But then I joined the Make Your Mark Online membership, and things have been quite different since.

Here’s how I felt about my website before joining the membership

Before I found Martin and Lyndsay and their free Facebook community, I had literally spent months online, looking for a suitable WordPress theme and researching hosting solutions. Once I got that all sorted, I spent weeks making changes to the template – thinking on my feet about what went where and how I’d word it all. I really struggled to define my offers, design my website, and write my own copy all at the same time.

The result? I ended up feeling overwhelmed and stupid. I was clearly stumbling in the dark here – blatantly making it up as I went along. And I honestly had no idea whether any of what I’d done was any good. So I continued to keep my website well under wraps.

Until one day LinkedIn decided to inform me that Martin, who I’d come across in another membership, had officially joined forces with the other half of the Jammy Digital team, his wife Lyndsay. And they were offering free website critiques. (I mean, how cool is that?!). Terrified, I decided it was either this or nothing. This was my chance. I knew I wouldn’t get it back, so I jumped at the opportunity and put my half-baked website up for review. (Through gritted teeth and with one eye closed, obvs).

My free website critique

My website critique went much better than I had expected, but the mindblowing thing for me was that within 10 minutes, both Martin and Lyndsay had given me some great, actionable advice. About things I wouldn’t have known I needed to change. Things I didn’t even know were things. Did you know it’s best to have all your menu items in one line? Did you know you’ve got to really think carefully about what goes ‘above the fold’? Actually, wait, did you know what ‘above the fold’ even means?! ‘Cos I certainly didn’t!

Why I joined the Make Your Mark Online (MYMO) membership

In the months that followed, Martin and Lyndsay continued turning up, week in and week out, offering people free website critiques. And I started to notice a theme – they were really quick to pinpoint where a website needed improvement. They knew their stuff. And they weren’t just talking about design or copy – they were giving out tips on branding, positioning, user experience, photography. You name it. And the penny dropped – I realised my website could do a lot more for me.

Around the same time, Martin and Lyndsay also started their podcast, and that’s when I totally fell in love with these guys. I had had the pleasure of attending some of Martin’s training on WordPress and SEO in the past, and I knew he has this beautiful way of explaining complicated and technical things really easily, in a way that’s engaging and makes you want to listen and learn. And Lyndsay comes with a huge amount of knowledge and expertise around copywriting and marketing, not to mention a contagious dose of genuine positivity and fun. Put these two together, and I’d just listen to them all day! (When’s the Martin&Lyndsay Show starting, Guys?)

So when the doors to the membership opened, I knew I wanted to join. It was really that easy.

But… just like any other small business owner out there, I need to be careful with my expenses. So I still had some questions:

• Could I really afford another membership?
• Would I make use of it?
• Would I get a return on my investment?

And do you know what convinced me? This blog post: Concerns you might have about joining our membership. It didn’t just totally hit the mark with me. It also proved (once again) that Martin and Lyndsay know what they’re doing.

My mind was made.

Joining really was a no-brainer.

Video Review of the Make Your Mark Online Membership

Some of the wins I experienced since joining the membership

And I know made the right choice! The membership has really exceeded my expectations, not just in terms of quality and content. Martin and Lyndsay genuinely care about you and the success of your business. They always go the extra mile to help and add value.
So here’s what I’ve done since joining the MYMO membership.

• I got clearer on the products and services I sell and re-structured, re-designed, and re-wrote most of my web pages.
• I created a pricing table as a direct result of Martin and Lyndsay’s advice, which allowed me to remove a huge amount of text from my website and improve the user experience.
• My website isn’t a source of shame anymore – I’m proud of it! I’ve received tons of great feedback on how professional it looks! And I’ve had clients telling me that my website was what convinced them to start working with me! (Whoop!)
• I recorded and shared a video a day inside the community – something I’d been carefully avoiding for years!
• I met a great mix of supportive professionals (mainly personal brand entrepreneurs) in different industries and at different stages of their business. (Super useful!)
• And last but not least, I started to drive traffic to my website and convert some of this traffic into email subscribers, which is a great personal achievement! (If you’re a small business owner, you’ll know how good this feels!)

The best thing? I’ve had fun in the process!

Your website is never finished

As Martin and Lyndsay always say, “your website is never finished.” (Can you believe theirs isn’t either?). For me, this is just the beginning. I’m excited at the thought of how much better my website will look a year from now. And I’m confident that as my business develops and grows, with Martin and Lyndsay and all the MYMO members on my side, my website will too. I’m definitely a proud member of this community (and don’t tell these guys), but I won’t be going anywhere for a very long time!

Now, before Martin and Lyndsay think I’ve turned into a right ol’ stalker, let me leave you with just one thought.

Why you SHOULD join the MYMO community

If you have a website you’re not happy with, if the thought of making tweaks to it makes you want to run the other way, or if you ever feel like you don’t know what you’re doing when it comes to your website but you’re not ready to hire a web designer yet, you’re going to get a huge amount of help and support inside this membership.

Being a personal brand entrepreneur can be hard at times – there’s only one of you, and you can’t possibly be an expert at everything! Joining the MYMO membership allows you to directly tap into Martin and Lyndsay’s knowledge and expertise – and all the other members’ too!

Plus, it’s a fun place to be, and I honestly think that Martin and Lyndsay are some of the most genuine and caring people you’ll find online. They’re real, relatable people who care about the success of their clients.

What’s not to love, right?

So, will you be joining us?

FIND OUT MORE

About Sara

Sara Bussandri

The post Should you join the Make Your Mark Online membership? Honest Review appeared first on Content Marketing & SEO Agency | Get More Sales From Your Website.

Trying to appeal to more than one target audience on your website is tricky.

It’s difficult to make sure our message connects with each audience we’re targeting. For example, a recruitment agency must appeal to businesses to work with, but they must also attract good candidates too. How would they go about appealing to both audiences on the one website?

There are methods of achieving this and it’s something we carefully consider when we build websites.

In this episode, we walk-through the ways you can do this successfully.

In this episode, we’ll cover…

• • Examples of business who appeal to more than one audience
  • Should you set up a new website for your separate audiences?
  • When you should set up your own website and when you shouldn’t
  • How to signpost your particular audience to the right place on your website
  • Using CTAs and your big, bold statement to appeal to more than one audience
  • Do you need different layouts and page designs for different audiences?

Time Stamps: In a rush? Get to the section you need to below!

1.18 – Who would need to consider more than one audience on their website?
2.39 – Is it worth setting up a new website for each target audience?
5.52 – How to signpost people to the right page on your website
6.45 – Using your CTAs to direct your end users
7.52 – How to write a big, bold statement for multiple audiences
9.50 – Getting your promo area to direct people to the right place
10.39 – Having unique pages per service
11.00 – What to write on the services pages to appeal to your audiences
13.42 – Thinking about your users’ journey
14.12 – Do you need different page designs for different audiences?

Useful Resources and Links

Membership Community 

What To Do Next

Thanks for listening to our episode. If you found this episode useful, please feel free to share it via social media using the links above.

If you want to know about search engine optimisation (SEO), website conversions, content marketing and website copy, then join our FREE Facebook Group.

We would love it if you subscribed to our podcast and left us an honest review. This helps us reach more people and produce more podcast episodes.

If you have any questions about this episode or you want us to cover something new, then contact us on hello@jammydigital.com or leave a comment at the bottom of the page!

• • Join Our Facebook Group
  • Subscribe and review
  • Contact Us

Episode Transcript Below

Welcome to the Make Your Mark Online Podcast, where we help personal brands building grow a successful business website.

Please welcome your hosts, husband and wife team, Martin and Lyndsay.

Welcome to Episode 14 of the Make Your Mark Online Podcast. Today, we’re gonna be talking about how you can use your website to appeal to numerous audiences.

But before we get into that, this podcast is sponsored by the Make Your Mark Online Membership. This is our signature membership community, where we help personal brands build and grow a successful business website. This actually launched on Monday, the 1st of October, and we’ll be closing the doors on the 14th of October, 10:00 p.m. in UK time. So, if you wanna get in at the lowest possible price ever, then visit makeyourmarkonline.net We won’t be opening the doors until January, and then we’re gonna be charging $39 a month. So, save yourself $10 a month if you sign up before the 14th.

So, let’s get into the show!

So, today we’re talking about our websites, and what we can do with them if we have a number of different audiences, different target audiences. So, Lyndsay.

Yes.

Why would somebody want to do this, or need to do it?

Well, actually, it’s more common than you think. And we’ve come across it so many times with our clients, and people that we talk to on a regular basis. A lot of business owners have to think about completely different audiences for their products.

So, recently, we had one lady ask about this in our Facebook group. She’s a fitness trainer and dance teacher who came up with a kind of like a new exercise routine. And her website needed to appeal to two audiences.

So, the first one was actually just getting customers through the doors to her fitness studio. But the second one was other fitness trainers looking for a new routine that she could franchise to.

Got it.

So, they had completely different goals. There was the customers who were looking to get fitter and healthier in like a fun way, and then there was the fitness trainers, who were looking for a new routine they could use to get more customers.

So, that’s completely different. And their needs were completely different. And there’s loads of examples of this. Kind of like if you think about recruitment agencies. You know, they’ve gotta appeal to the candidates, where they get people’s CVs and information. But they’ve also gotta appeal to businesses. You know the people that actually pay them and, you know, the people that they want to work with, and provide candidates for.

So, there’s a lot of examples of this. And this is something that comes up time and time again, and a question we get asked quite a lot.

Yeah. So, we see this when we’re building websites as well. Lots of our clients have different segments of their audience that they need to appeal to. And one of the questions that we get asked quite a lot is whether or not it’s worth setting up an additional website for the audience.

Is that the right thing to do?

It’s an interesting one. It’s always really tricky when people ask should they open another website. I’ve know business owners with five or six websites. And the difficulty is, is that websites take a lot of work. Or should I say, they should take a lot of work because, you know, you need to be updating your website constantly. You need to be adding content. You need to be driving traffic to that content. And that takes an awful lot of work. I mean, we know just having one website, that it takes a lot of work. Having more than one is difficult. It is tricky. So, you have to think very carefully about whether it’s worth setting up a brand new website for your separate service with a separate audience.

Yeah, exactly. And we’ve actually just been through this with our new membership. So, our agency, obviously, as you guys know is Jammy Digital. This is where we build websites, and we help people redesign or start a brand new business, and they need a website.

So, when we launched the membership, we had to think long and hard whether or not we wanted to include the membership on the main website, or whether or not we’d set it up elsewhere. And again, it’s not an easy decision, but in the end we decided, you know, it needs its own home. It needs its own membership site. It needs its own face, and its own branding.

So, although it’s very closely linked, it is separate.

Yeah, definitely. And that’s a really good point, actually, Martin. It needed its own brand. So, I think that’s always a clear indicator as to whether you need another website. Because if something needs its own brand, it needs its own close, it needs its own logo, it needs lots of pages of content, you know, that kind of thing, then that’s a good indicator that yes, it probably will work on another website.

If it just needs a page, and it can kind of fit into your brand already, then you might just wanna look at having it housed on your website itself. Because like we said, there’s a lot of work. You have two websites, that’s automatically double the work there.

Yeah. And that’s twice as much marketing, that’s twice as much Facebook posts, that’s twice as much LinkedIn-

Exactly.

… that’s another Twitter account, potentially.

Yeah, exactly.

So, I mean, we’ve very much kept it close to home. You know, we are using the same social media platforms. It’s just that we have Make Your Mark Online as a product, which is why it kind of works, because we can still kind of group it in, and talk about it on our main social media platforms.

We got away with it, didn’t we?

Yeah, exactly. But that’s what you can do if you create additional product within your business. But if you’re creating a separate business website altogether, then that’s where it might not be necessary. That’s what you’re saying.

Yeah, definitely. Definitely.

Okay. So, let’s say we want to use our existing website. We know we can do that. We just want to appeal to more than one audience. How can we actually go about it? What kind of tangible stuff can our listeners take away and action today?

Yeah, it’s a good question, actually, because a lot of people get this wrong, but it’s so, so simple to actually do. And it all starts with a homepage. I mean, we talk a lot about the homepage. We could talk for hours and hours about it. But we need to use this page to signpost people to the right places on your website.

If you think of yourself and your website like you’re kind of directing road traffic. So, imagine you’re just … stood in the middle of the road with your little whistle, and-

Yeah, don’t do that. It’s dangerous.

No, don’t do that, please. But imagine you are and, you know, you’re directing cars left and right, and straight on. That’s exactly what you need to do with your website. You need to sort of stand there and say, “Okay, you need to go over there. You need to go over there. And you need to go this way.” And people always get that wrong on their homepage, but that’s the biggest thing that you can do. If you’re appealing to more than one audience, then you need to quickly get them to the areas that they need to be on their website.

So, for example, we’ll often have two call-to-action buttons in the big, bold statement area. And, basically, the first third of the homepage, where you see it kind of straightaway. So, if I’m using a recruitment agency as an example, then you might have two buttons. One might say, “Looking for an exciting, new career.” The other might say, “Looking for the perfect candidate.” And automatically then, the audience knows, “Okay, I need to click on that button to get to the right place.”

It’s very, very, very simple, but a lot of people forget to do it.

Yeah. It does sound simple, but that’s because it is. I mean, we’re not talking rocket science here. We’re just talking about giving people the information that they need, and making it easy for them. And a minute ago, we were talking about redesigning an entire new website for a new business. But actually, just by labeling these buttons, and giving people that clear direction, that’s generally enough. That’s what you’re saying.

Yeah, absolutely. Absolutely.

Perfect. It’s interesting, actually, that you mention the big, bold statement, because we talk about this a lot. But actually coming up with a big, bold statement is a little more tricky when you have two audiences, isn’t it?

Yeah, definitely. It is. So, just so our audience knows, a big, bold statement is essentially the sort of summary of your business, and what it is that you do. So as soon as someone lands on your website, they should be immediately hit by a sentence that kind of summarizes what it is that you do, so your audience knows they’re in the right place.

And, yes, if you are appealing to more than one audience, then this can be a little bit more tricky, ’cause you kind of have to be a little bit more vague with your big, bold statement, I think.

Yeah. So, it might take you a little bit longer than it normally would if you have a number of different audiences. But it is actually quite interesting because we did an episode just on the big, bold statement, and we’ll link to that in the show notes. And we came up with nine different ways to create a big, bold statement. And some of these, you can’t actually use if you have a number of audiences.

So, for example, if you do blog-writing services for start-ups. If that’s your products and service that you offer, and you have an additional audience, maybe you are trying to appeal to agencies, maybe you offer white label, then you can’t just say, “Blog-writing services for start-ups.” It’s important that you actually think about both of your audience.

And so, for instance, you might come up with something like, “Creating better content for the world,” or whatever. That’s a really bad example, but-

Yeah, but it’s about making it a little bit more … having that bit more broader appeal, isn’t it?

Yeah. So that you can reach the two audiences, I suppose. The more specific you go, the more direct you can go, which is great. But if you do have two audiences, then that’s when you have to kind of step back a little bit, and think about your communication, in general, what it is that you do.

Yeah. But then, if you have two buttons underneath that, so you have, you know, “Writing for start-ups,” or “White label service,” then it kind of clarifies then what it is that you do, and then gets people to the right place. So, you can start with a more broader, I think, big, bold statement. That’s absolutely fine.

And the promo area too. The promo area is essentially the area where you kind of house your services. So, normally, this is under the big, bold statement, and you have your sort of three or four key main services, and people can click on them and go to the right sort of page. So, that’s where you will, again, start to direct people where they need to go.

You don’t just do it once on your homepage. You kind of need to keep reminding people, “Okay, you’re here, and you need to go over here,” you know. It needs to be a constant reminder on your homepage. Get your audience to the right part of your website. We always say this: “Your homepage is just to get people to the next page of your website. That’s all you need to do.”

So, constantly remind them on your homepage to get to the next page of your website.

So, you mentioned all the pages, actually getting your visitor to another page on your website.

Yeah.

Are you saying that we should have a unique services page for each service?

Yeah, absolutely. Yeah. And I think this is another thing that people get wrong. Because people just have, sometimes, just one page that kind of appeals to both audiences, which is-

Yeah, we see that a lot, don’t we? And especially on website critiques-

Yeah!

They kind of group their services and their audiences together, and-

Yes. Yeah. We’re constantly telling them, “Keep it separate.” Because there’s no point. You know, if you’re a recruitment agency, and you’ve got a candidate who’s looking for information about what jobs you’ve got, there’s no point in them learning about what you can do for companies. There’s absolutely no point in them even looking at that content. So, why are they on that page? You need completely separate pages. And you need to think about, on these separate pages, the kind of needs and problems that the people are having, that your audiences are having, and write that content specifically for them.

So, for example, on the page for people looking for a new career on a recruitment agency website, you need to say, “Okay, so you might be feeling underappreciated at work. You might be looking for something new. This is how we can help you.” Everything should be geared towards that person, and there should be no content that isn’t specifically for them on that page.

Yeah. This is where we come back to each of your web pages is kind of its own tool. It’s kind of its own salesperson, really, to get people to fill out the contact form or, in your example, submit your CV. Like you are the recruitment agency that I go in to find me a job that I am appreciated in. You’re talking about using your copy to convert these people to become leads.

Yeah. It’s not just your content as well, it’s actually everything on the page that you need to think about. So, if you were having testimonials on that page, don’t just have any random testimonials on there. So, if we take recruitment agency for an example, and you’ve got a candidate thinking, “Should I work with this recruitment agency? Will they find me a good career?” There’s no point in having a testimonial on there for some, you know, CEO of a big business. You’ve gotta have a testimonial on there from someone who was a candidate, who has found your service really helpful. And you’ve gotta think about all these things. If you’ve got links to your blog content on there, make sure it’s relevant for the actual person that’s on the page. So, you have to think about all these things, and really appreciate that every page on your website should be geared towards that particular audience segment. And this is even more important if you’re appealing to lots and lots of different audiences.

Yeah, ’cause each of these audiences has their concerns, their problems, that they faced in the past. And they have a … yeah, essentially, a problem that they need you to solve. And if you just start speaking to them in general terms about the fact that, “You know, we do recruitment, and we are great people.”

“We’ve done recruitment for 25 years,” and all that kind of stuff. No. Make it really specific. Exactly. Don’t make it general. The most of it can go on your individual pages on your website, the better. Definitely.

Yeah. It’s about thinking about your visitor and their journey. What journey are they going to go on? When I say journey, I don’t mean philosophical. I mean, actually, what pages are they gonna click on, what images are they gonna click on, what length, where they’re gonna go. And map out all of the different sort of points of that journey, until they get in touch, and then how you use their recruitment agency.

Exactly. Exactly, yes. Yeah.

So, this seems like quite a lot of work. That’s the only problem. That’s the only thing-

That is the only problem.

… our listeners might be concerned with. So, if they’re creating lots of page designs, and lots of different things for each audience, do they have to create a completely unique design? Are they gonna have to kind of contact the web designer, or create a new page completely?

No. Definitely not. And, you know, if you’ve got sort of different audiences, there’s no reason why you should have a completely different design. I mean, in an ideal world, it might be nice, it might work, but your time is precious. So, you can keep the same design. You have some content, you have some images, you have testimonial, you have links to your blog post. That’s absolutely fine, you know, to keep that on every page. Just make sure the content is different. Make sure the content and the call-to-actions speak to your individual audiences.

Yeah. So, think about your images, and what your audience are gonna connect to. It’s gonna be different things. It absolutely is.

Yeah, exactly. Exactly. You just have to switch them out really. You have to switch out the content. You have to switch out the images. You probably have to switch out testimonials, and the blog content. But you don’t have to kind of make each page a different design.

No, it can follow the same layout, and structure.

Yeah, exactly. Exactly. Which is gonna save you a little bit of time. And know that it’s time-consuming this way, and know that it’s easier to talk in general terms, and have one page that tries to suit everyone. But it’s just not gonna convey as well. So, it’s worth putting the time and effort into actually thinking about your different audiences, exactly what they need, exactly what problems they’re facing, and writing specific pages for them.

Okay. Well, that all sounds quite achievable. I think it’s … We’ve given a few tips away there for somebody who does want to introduce additional audience, or is concerned that they might need to pay out for a new website. Clearly, you don’t. I mean, in most scenarios, we would very rarely recommend that someone has an additional website. It’s quite easy when you think about things the way that we’ve explained, to actually imagine how it might look if you do have completely different audiences. And, yeah, I think our listeners will find that valuable.

Yeah, definitely. I think it can seem very complicated, and kind of scary, but it’s not really. And if you think about like you said, your customer’s journey, that person’s journey, you know, starting at the home page, okay, how are they going to then try and get in touch with you? How are you gonna get them to do that? And what pages will they click on? What process will they take?

If you think about it from that point of view, you can easily kind of plot it out, generally, and get them to the right place.

So, hopefully, you found that episode useful. Let us know if you have any questions at all. Join the Facebook group as well. If you go to jammydigital.com/facebook And ask us any follow-up questions about it. We don’t ask this enough actually. Get involved in the community. Share a link to your website, and let us critique it. At the minute, we are doing free website critiques in our Facebook group every Wednesday afternoon at 4:00 p.m. And we’ll happily take a look at it, and point you in the right direction, and tell you how to improve it.

Don’t forget, there are only a few days left until we close the doors for three months for the Make Your Mark Online Membership. This is our signature membership program, where we teach personal brands how to build and grow a successful business website. We teach you all about WordPress. We teach you all about SEO. We teach you how to define your personal brand, and really build a website that you could be proud of as well.

So, check that out at makeyourmarkonline.net

And we’ll see you in the next episode!

Martin & Lyndsay

The post Ep 14 – How to appeal to more than one audience on your website appeared first on Content Marketing & SEO Agency | Get More Sales From Your Website.

We recently launched a membership community aimed at helping personal brands build and grow a website.

Since our launch, we’ve had so many questions from people about the membership, and it made sense to answer these in our latest podcast.

In this episode, we go through what’s included in the membership, who it’s for and why we started it.

In this episode, we’ll cover…

• • Why we decided to launch the membership
  • What courses are included inside the membership?
  • Who is the membership for?
  • Who is the membership no for?
  • How much does it cost?
  • Do we have original content?

Time Stamps: In a rush? Get to the section you need to below!

3.42 – Why did we set up the membership?
9.08 –  What courses are included in the membership?
11.29 – Who is the membership for?
14.32 – Who is the membership not for?
17.51- How much does it cost?
18.36 – Can you join if you don’t use WordPress?
21.42 – How much support do you get?

Useful Resources and Links

Membership Community 

The Membership Guys

What To Do Next

Thanks for listening to our episode. If you found this episode useful, please feel free to share it via social media using the links above.

If you want to know about search engine optimisation (SEO), website conversions, content marketing and website copy, then join our FREE Facebook Group.

We would love it if you subscribed to our podcast and left us an honest review. This helps us reach more people and produce more podcast episodes.

If you have any questions about this episode or you want us to cover something new, then contact us on hello@jammydigital.com or leave a comment at the bottom of the page!

• • Join Our Facebook Group
  • Subscribe and review
  • Contact Us

Episode Transcript Below

Welcome to the Make Your Mark Online podcast where we help personal brands build and grow a successful business website. Please welcome your hosts, husband and wife team, Martin and Lindsay.

Hello and welcome to episode 13 of the Make Your Mark Online podcast. Today, we’re going to be talking all about our new membership community.

Yeah we are.

Yeah we are. Because we have loads of questions from people and we really want to delve into what it’s all about.

But before I begin the podcast, the podcast is sponsored by the Make Your Mark Online membership. This is our signature membership community where we help personal brands build and grow a successful business website.

This has launched. It launched on the first of October 2018 and we’d love for you to check it out. You can check it out at MakeYourMarkOnline.net. The doors will only be open for two weeks so we will close them on the 14th of October. And it will be available at its lowest ever price so don’t miss out.

Okay. Let’s get on with the show.

So, it’s very exciting, isn’t it? Because we’re actually recording this podcast the day after launch. So we’re looking a bit bleary eyed, aren’t we?

Yeah. We’re absolutely shattered. Yay.

Yay.

No, it was such a fantastic day. Obviously, with any launch there’s a mad rush to get it right …

Absolutely.

… get it done on time. Then we had obviously to send out the email to everybody and let everybody know, which is always nice. And it’s great that we’ve had such a great response.

So, yeah, we’re recording this the day of actually releasing it.

Yeah.

So well that’s providing my podcast editor doesn’t leave us because we’re sending him so last minute.

We love you, James.

Yeah we do.

Hopefully that will help.

So, yeah, it’s just been a world wind, hasn’t it?

Yeah, definitely.

But really exciting stuff.

It’s been an amazing 24 hours actually, yeah.

Yeah.

It’s nice to say that. You can always say that actually afterwards though, can’t you?

Of course you can.

When you’re in the middle of it you’re like, “When are we going to get there?”

Yeah, don’t talk to me at all.

Yeah.

Why did you do this thing? Yeah.

We go through these experiences a lot. And it kind of helps us understand what our clients go through, doesn’t it?

Of course, yeah.

Because we all go through this when we’re launching something new. All this excitement but all the hard work and everything that goes into it beforehand. It all kind of makes it a very crazy, crazy time for people. So yes, we can fully appreciate any websites that go live.

Yeah. And it’s really interesting actually because we always say this to clients when we’re building websites. That it doesn’t matter what kind of website it is, there’s always going to be something that doesn’t happen as you expect. And that definitely happened …

Absolutely.

… with our membership site …

Yep.

… and a few different things obviously out of your control. Like convert kits, sending out emails later than we expected. But it all happened as it should have done in the end and we’re really happy. Got a fair amount of signups and obviously we’ll see lots of people trickle through.

Yeah. Any web designer that tells you that everything goes perfectly is either a superhero or a liar.

Yeah.

I’m going to guess the latter.

Yeah.

Yeah. There’s always [niggly 00:03:19] bits. But it’s having someone there, isn’t it, to be like, “Okay, this is what we need to do.”

Of course.

And yes. So we were kind of up until … well, you were up later than me … but I like my sleep.

Yep.

Martin was up quite late sorting out issues. But yeah, everything’s all okay today.

Yeah.

So we’re looking good, touch wood. So I just wanted to ask a few questions that we’ve actually been asked ourselves …

Yeah.

… about the membership. Firstly, why did we decide to do this?

Yeah, it seems crazy.

Why did we decide?

Seems crazy after the past 24 hours. I have no idea why we decided to do this. No, I think there are a few reasons we really wanted to do this. One of the main reasons is: We have lots of people wanting to work with us but they might not be in a position right now to pay a few thousand pound for a web designer, for instance.

Yeah.

And this gives us an opportunity to help people if they don’t have a big budget. But they still have our knowledge and experience, and we’re able to help these people move their business forward by helping them create an amazing website. So that’s one of the reasons.

Plus even if they did spend 500 or 1,000 pounds with a web designer who designed a website that you might think is going to move your business forward, quite often we find at that kind of price point it’s difficult to find someone …

Yeah. It doesn’t really work.

Yeah, it’s difficult to find someone who has an awful lot of experience. And this is our way of teaching you what to do with your website so that if you ever did hire a web designer, then you know what your website needs to include, you know what your home page needs to include, you know when you’re writing the content for your website how you need to write it. And you obviously can keep an eye on your SEO elements and stuff like that.

But having the knowledge is underrated. People just think, “I’m just going to give this money to the web designer and my computer’s just going to start kind of throwing money out of it.”

Yay.

“And it’s all going to work magically.” But that doesn’t happen. Your website is just a tool and you need help to make it a successful tool.

Yeah definitely. And the website critiques as well have really sort of kind of helped us really in sort of forming this membership as well, haven’t they?

Yeah, they really have. We got so many questions that we never would have thought of answering. Like how to do a website backup, for instance. And what’s the best way to do this? And what’s the best way to do that?

Sometimes because we deal with sort of high end website problems like FTP and DNS and all the technical stuff. Sometimes we get away from, you know, the basics. What are people struggling with day-to-day and how can we help them. And we wouldn’t have known that without doing the website critiques and offering sometimes two hours of our time each Wednesday to actually answer people’s questions and critique the website and point them in the right direction.

Yeah, definitely. And I think from a personal point of view because we’ve been asked by people … not particularly people that are interested in joining the membership but perhaps more kind of colleagues or different kind of people … you know, “Why are you doing this because you charge obviously 5,000 pound plus sometimes for a website, and people are happy to pay for that? Why bother sign up a membership?”

Yeah.

And that’s true. To be honest, designing and building websites for clients is not something we’re ever going to stop because we absolutely love it. But the reason we wanted to set this up is just because we really love teaching.

Yeah.

And we say every week … and we genuinely mean it … Wednesday afternoons are our favorite time …

Yeah.

… because we just love helping people who want to improve their websites. And getting feedback from people saying, “You know what? I made those tweaks on my website and I got a new client from it.” Or, “I got some more sales from it.” And that’s what excites us so much.

It’s amazing. So good.

So, it does. It feels so good to actually teach that to people. And we wanted to start a membership for a long time. I think I remember you mentioning it, I don’t know, three or four years ago.

Yeah.

But at that time I don’t think we felt like we had the knowledge or experience to kind of give to people.

This the thing, yeah. This is the thing that we found mostly is: There are lots of people who offer kind of memberships out there. And it was after speaking to Mike Morrison a few years ago from The Membership Guys, Member Site Academy.

Who we love, by the way …

Who we love, yeah.

Because we’re a part of their membership …

Man crush.

… and it’s amazing. It’s truly amazing.

Yeah, he’s a great guy and Callie obviously lovely as well. And they’ve just go such a wealth of knowledge.

But actually speaking to Mike a few years ago when we first met at a conference, I actually realized that it probably wasn’t the right time for us to launch a membership. There’s so many people out there who actually just teach without actually doing first. And that’s what we really wanted to master. We wanted to master the doing of building amazing websites or the doing of ranking clients highly on Google. And so many people actually don’t … They miss that step off. They don’t do the thing that they say you can do.

And that’s why we really wanted to master that first, which is why we stopped doing the membership and we kind of put it to the back of our mind for a few years. We learned how to build amazing websites. We got feedback, we got results for our clients. And then we felt that it’s the right time to launch a membership.

Yeah, definitely. I think that’s, yeah, a really, really good point.

So, we’re just going to go through a few questions now. Particularly ones that we’ve been asked because we’ve asked so many questions over the past 24 hours …

Yeah.

… which is great. Please keep them coming. We sell Drift on our actual sales page, MakeYourMarkOnline.net. People have been getting in touch on their. But also on Facebook and email. So we’ve got some really sort of common questions that have been [crosstalk 00:09:05]

Yeah, definitely.

So we really want to make sure that we answer those.

So firstly, what courses are inside the membership?

Okay. So this is going to be a bit of a quick fire one. So we have an introductory video, which is really, really important that you watch that one. And actually a lot of our content stems from this very idea of how we brand websites. How you can build a website based on five core principles. I’m not going to go into too much but that’s the first video we want you to watch.

We have a how to brand yourself course, which teaches you how to position yourself in a certain way so that you can get a certain type of customer.

We have a how to build a website from start to finish course, which is going to teach you how to install a template, and how to hook everything up, and how to install menus, and make your life a lot easier.

We have an on page SEO course where we teach you how to create title tags and meta descriptions.

So lots of things included in this course. So it’s not going to stop. We’ve got lots of ideas. Even things further down the line which is, you know, how to integrate your email marketing system within your website. Because it’s a common problem we have.

How to create landing pages. That’s going to be further down the line as well. So there’s an endless amount of content that we could create.

Yeah. That’s the thing with web design. It’s not just, you know, the actual website. It’s everything else that’s part of it as well. So we also have a course on your website copy, which is obviously a huge part of the website. And we also have a course on how to use WordPress, which is going to be incredibly important for a lot …

Especially for beginners, yeah.

Yeah, especially for beginners it’s going to be really important for them.

But, yeah, like you said there’s so much actually connected with a website. And we’ve found that dealing with our clients as well we don’t just design the website. We hook up emails, we start talking about content marketing, and we start looking at their website copy. And everything else. And they’re brand. There’s so much that actually goes into it. Far more than you actually think.

And yeah, this is what we wanted to put into our course, essentially everything that makes a perfect website. But obviously that’s a lot of content there. So we’re going to be constantly updating our membership with all this fresh content which will make your website better.

Absolutely.

Okay so, the next question that is a common one as well is: Who is the membership for?

So the membership is for anybody who really understands that their website is important. Yes it’s a tool. Yes it’s there to make you money. But it’s absolutely vital. And some people don’t actually think that it’s as important as it is. And they think, “You know, I’ll just throw up a quick website and it’ll be fine.” But the website is absolutely vital in your marketing efforts.

So another common question we’ve been having is: Who is the actual membership for?

Well, there’s a few types of people really who would benefit from being inside the membership. Number one, if you understand the importance of a website then this is going to be right for you. I mean not everybody treats a website as sort of a marketing tool that you really should invest your time and your effort into.

So it’s especially going to be beneficial to the people who really get that. Who really understand that the website is a big part of your business.

Yeah. I mean we always say kind of a website is kind of the heart of your business, isn’t it? It’s everything. And kind of social media and content marketing and SEO that kind of gets blood to the heart but your website is everything to do with your business and you have full control over it. It is 100% yours.

So, yeah, we always kind of hammer home the importance of a website. But you’ve got to understand that if you want to be part of the membership.

Absolutely. And it’ll absolutely be beneficial to anybody who doesn’t have a big budget. I mean, like Lindsay said, we charge thousands for a website and you might only have a small budget. It might be brand new business for instance, and you might not have a lot of money to spend. So when we price it at $29 per month or $290 per year, we did that deliberately. We didn’t want price to be a problem. So that’s another reason why we did it.

Also, if you already have a website that you like and you’re happy with it, you might just want to change a few things and you have some support along the way but you need traffic. Part of the reason we launched the membership is because having a website by itself doing nothing on the internet isn’t going to help anyone. And we understand the importance of driving traffic and highly qualified traffic to our website. And that’s a major benefit of being inside the membership.

Yeah, definitely. And also conversions as well because, you know, like you said, it’s great having a beautiful website even if you get traffic to it a lot of people actually still are going to rely on converting that traffic.

So yeah, it’s about trying to help people also grow their website. And, you know, as a buy effect kind of grow their business at the same time. So, yeah, it’s also suitable for those people as well.

Yeah. And this leads us nicely to content as well because content … just website content in general, you know, for your about page, for your service page, but also for your blog it’s absolutely vital that you create ongoing content for your website visitors. And if you are looking for help with that then the membership’s going to be great for you.

Definitely. So another question we’ve actually got which is an interesting one is: Who is the membership not for?

Okay. This is an interesting one. So I think it’s going to be a lot of work. I think that’s the crux of it all really.

Yeah.

If you feel as though you’re just going to install a quick theme and everything’s going to work magically then it’s probably not going to work for you, the membership. It is going to take time and effort. But we did make the course bite sized enough. I mean, most videos are between five or 10 minutes. Some of them are up to 25, 30 minutes but we only give you the information that you actually need. But if you’re not prepared to take some time out of your week to learn bits of information and grow your business and you think it’s all just a one click button software then you’re not really going to find the membership that beneficial.

So another thing that we wanted to mention is: We didn’t create this membership to be kind of a technical help desk. So this is the important thing. Is that with websites there’s always going to be technical things that you’re struggling with and we absolutely encourage you asking questions like that in the community.

But more often then not, you do get support from your plugin developers and from your WordPress themes. So we wanted to create a membership that is focused on, you know, how to grow your business, how to attract the right clients, how to drive more traffic.

We didn’t want to be: Why is this plugin not quite working with this thing very well?

Yeah.

So, I mean you do have a lot of support out there for that kind of thing. Lot’s of help and advisors available. There’s an abundance of it. But what there isn’t an abundance of two web designers teaching you what actually works with a website and how to drive more highly qualified traffic and get more qualified customers.

Yeah. That’s a really good point actually. And I was speaking to a lady on Drift actually yesterday on the actual sales page. And she said she’s got a website that she doesn’t want to change, it’s not perfect by any stretch of the imagination she said. But she doesn’t want to change it. She doesn’t want to spend too much time sort of learning this stuff. But she does need help with technicalities. And I did say, “You know, we’re not the guys for you.”

No.

“What would be better is for you to just get someone to make those tweaks as and when you want them too.” And, yeah, I think people can post in our community and we will help them with techy stuff but we’re not going to go in and solve those problems …

No.

… and that’s not what the membership is primarily for. So if that’s what you’re primarily after, then it’s not for you.

Yeah, it’s about bigger picture. And it’s about us putting our experience inside a membership community. We know from building lots and lots of websites over the years that the things that make the biggest difference aren’t the little technical things …

Yeah.

… the little technical problems that you have. And those can be quickly fixed. You can get someone off Fiverr or Upwork or pay WP Fix It if you’re having some problems. But what moves the needle the most is your positioning, is your traffic, is actually making your website look good enough to attract the right customers. And those are the ideal sorts of courses that we feel will help you move your business forward quicker.

Yeah, definitely. Okay. So moving on. How much does the membership cost? And I think you’ve mentioned that actually previously. But let’s go through it just one more time.

Yeah, so the actual cost of the membership is actually $39 per month, $390 a year. But for these two weeks we’re actually doing a $29 and $290 per year on the annual plan. If you go with that then obviously you save money, but you also get a 30 minute coaching call as well which can be redeemed after the first 30 days.

That could be six months time. It could be, “I’ve done everything that you said in the membership. And now we just want to grow our traffic. Or we just want to find, you know, some blog post ideas. Or what can we do?” Then that’s fine. You’ve got that in the bag and you can redeem it later on down the line.

Yep, definitely. So next one. If you don’t have a WordPress website should you join? And we’ve had this question quite a few times. It’s been a really popular one where people have thought about joining but they don’t actually have a website on WordPress.

Yeah, and this is interesting actually because I would probably say that most of the courses, most of the videos that we’ve produced they do talk about the bigger picture. We talk about color schemes, and we talk about your big bold statement. All of that kind of stuff can be applied to any website. And the success of your website isn’t limited to WordPress. It’s just that we only build WordPress websites so a lot of the information that we’ve gathered over the years is related to WordPress.

But if you need to create title tags and meta descriptions and ALT hacks for your website then you can do that on any content management system. It’s not exclusive to WordPress. It’s just that a lot of people understand that WordPress is probably the best platform and it’s the most reliable platform and there’s loads of helpful information out there on the internet. And this I why we wanted to build our membership around WordPress.

So, yeah, I mean you were saying last night, what, probably 60/40, weren’t we? Or 70/30?

Yeah, 60/40. I’d say 60% of the content is more geared towards WordPress, 40% not so much. It’s kind of for everyone. It also depends what you want. I mean, if you want accountability. So we’re going to be running challenges of every sort of, you know, six week mini bite sized challenges. We’ll be doing that.

If you want someone to talk to on Q & A calls. If you want a forum. If you want those kind of things along with the 40% of content that isn’t about sort of WordPress particularly, then it might be for you.

It’s entirely your decision. We can’t kind of give you a direct answer on that one unfortunately. But, yeah, I think there is still a lot for people …

Yeah.

… who don’t have WordPress websites certainly.

Absolutely.

So just a question that we had actually yesterday as well. Do we have original content on the membership?

Yeah, it was quite interesting getting this question actually. I didn’t expect it. We actually have our own unique content. So we’ve come up with our own ideas, we’ve come up with our own formulas for things like creating title tags and creating meta descriptions. But also the five core principles that every website should follow. And this is all our original content.

Obviously how to install a WordPress theme and how to create title tags in general is something that you can find anywhere. It’s just that we have our own spin on it. And not everybody is going to agree with what we say. We don’t agree with what everybody else teaches in the marketing space. But it’s about you finding a community and some experts who can help you move your business forward. And it’s sometimes nice to have a balanced discussion about it. “Well, these people say that you shouldn’t have your pricing on your website. And you say that we should.” And that’s really interesting because we can obviously use our experience and our past clients as examples. And that’s what’s great about us building websites first and then relaying that information to you guys.

Okay. So the final question: How much support will you get inside the membership? And this is a really important one, isn’t it?

Yeah, we wanted to put a big emphasis on support. So we have a community that you could be a part of where you can ask any questions at all. We have a general chat channel as well so if you just want to talk, if you want to have a bit of a bitch and a moan about your day, or what’s happened, then feel free to do that. But we have our weekly calls as well. Everyone’s there. At 9:30 we have a Q & A call.

And we can change this. Again, we’re at the early stages here. If it fits in better in the afternoon and the general consensus is we want it to be a certain time, then we’ll work around you. You are the founding members and we want to build a membership around you.

We also have the accountability that you mentioned, Lindsay, about the six week mini challenges. This is going to be something that we’re taking part in as well. So we’re going to do a video challenge. So if you want to get better at video then we’re going to create a challenge in the community where it’s, “Okay, we’re going to post a video every day for six weeks so we can get better on video.” And you can do it in the safety of our community. You don’t have to take part but that’s the kind of challenge that we’re going to do.

We’re going to do blogging challenges.

We will be hard on you though.

We’re not going to be hard on you.

No, we’re not going to be mean.

We were terrible at video when we first started. And the only way that we learned how to get remotely good … which I still don’t think we’re there yet but … is by doing it all the time. And doing it in the safety of a community …

Yeah, definitely.

… is very helpful.

I think what I mean is that we will hold you to account.

Yeah.

And that’s what people want. I mean, that’s what I want all the time. Because sometimes I need that accountable to really kick me on the ass and actually get things done. So we will be holding people to account and saying, “Hey, where’s your video today?” Or, “Where’s your blog post this week?” Or whatever it might be. So yeah, we will be doing that.

But it’s amazing about that accountability. When you’re actually paying for something like a membership … whether it’s monthly, annually … you’re in there and you’re committed to it. That means that you want to get the most out of it. So yes, you’re going to get a great looking website, yes, you’re going to get rankings. But you need to consistently move forward and having that accountability is absolutely priceless. It is the only way that we would have produced as much content this year and last year and this podcast is by actually having some accountability in our own mastermind groups.

So it’s absolutely vital and it is completely priceless.

So, yeah, that’s pretty much all the questions we’ve had over the past 24 hours. Please keep them coming. Throw them at us. They really do help us with creating content just like this, which is really, really helpful for a wider audience. To find out more about our membership.

We are on hand answering your questions and welcoming our founding members which is very exciting.

Yeah.

If you are interested in learning more or perhaps signing up, just go to MakeYourMarkOnline.net and you can sign up there via PayPal or Stripe.

So that was episode 13 of our Make Your Mark Online podcast. We hope you enjoyed listening. We look forward to seeing you next time.

Martin & Lyndsay

The post Ep 13 – Why we launched a membership and what’s inside appeared first on Content Marketing & SEO Agency | Get More Sales From Your Website.

We get it.

Why We Spend Money on Membership Groups and Pittance on Advertising

We’re personally part of six membership groups. These groups do the following:

• Deliver excellent content that allows us to grow our business
• Give us technical help and advice that saves us heaps of time in the long run
• Connects us with other business owners which increases our leads and sales
• Connects us with like-minded people so we can gain support and new ideas

We’ve personally seen the value of joining membership sites. We spend very little (less than £200 per year) on actual advertising solely because we’re part of these groups.

To us, they are a ‘marketing’ cost. A way for us to learn, grow and connect with many people.

The Make Your Mark Online Membership

For those of you who don’t know. The Make Your Mark Online membership is aimed at personal brands, who want to build and grow a successful website.

We’ll have courses on…

• SEO
• How to build a WordPress website from scratch
• Website copy
• How to brand yourself
• WordPress training
• How to convert more visitors into customers

Concerns You Might Have Joining the Make Your Mark Online Membership

That’s not to say we don’t have concerns before joining a new membership.

If you’re thinking of joining the Make Your Mark Online membership, we’ll address any concerns you have below. Ultimately, the decision is yours, but we want to give you as much information as possible before you make this commitment.

1. It’s another monthly fee and you’re not sure if it’s worth it

If you’re worried about yet another monthly fee, we get it. We’re constantly examining our finances, culling those monthly costs that aren’t growing our business.

Is our membership worth the money?

Firstly, we made the introductory price for our membership:
$29 per month or 
$290 per year 
(+VAT depending on where you live)

We wanted to make the initial price for our founding members super affordable.

Through joining this membership, we also want you to cut down the time you spend battling with your website.

We’ll teach you how to significantly increase traffic to your website and transform your readers into paying customers  – earning you more money in the long-run.

This membership is all about you gaining more traffic and relevant leads. Everything is dedicated to growing your business.

2. It will take time to go through the training videos

Time. It’s what we’re all short of, right? You don’t feel like you have time to go through a bunch of training videos, you just want to get on with doing the things you need to do in your business.

Is our membership worth the time?

Time is the thing we value more than anything in the world, and it’s something we were conscious of when it came to creating our membership community.

We have over 50 videos as part of our membership community, and we’ve made sure these are in bite-sized chunks. Many videos are under ten minutes and the more in-depth ones go up to thirty. We try to avoid fluff and make these easy to watch over breakfast or lunch!

You might want to spend your time actually doing what needs to be done for clients and customers, but that is not what grows your business. Our membership will help you grow your business and secure leads for the future.

3. You already have a website you love and you’re not sure if this membership will be valuable

Wooop. You already have a website you love. Good stuff. So you might be thinking, why on earth would I need to join your membership community? We get it, but there are still HUGE benefits to joining a membership community like ours.

Is our membership worth it if you’re already happy with your website?

We wanted this membership community to be super valuable for people who aren’t happy with their website (and need to build a new one) AND people who are happy with their site.

Firstly, there are always improvements to be made on any website (including ours!), and going through our videos will allow you to make tweaks to your current website that will improve conversions.

Secondly, we want to help you grow your traffic and attract your ideal clients through your site. We do this through modules like:

• Your brand – how to build trust and position yourself as an expert
• Website copy – exactly what to include on your home, about and services pages
• SEO – gain a lot more targeted traffic to your website
• Future modules such as blogging, using the right plugins and email marketing

4. You are already getting a lot of traffic so you’re not sure how helpful the membership will be

Getting a lot of traffic to your website is a great achievement! A lot of people think success ends at getting a boat-load of website traffic, but really, that’s just the beginning.

Is our membership worth it if you’re already getting loads of traffic?

It’s great you’re getting a lot of traffic to your website, but is that traffic converting and are you getting your ideal clients through your website?

Our membership will help you transform your readers into customers and, more importantly, attract the right clients through your website.

As we said, getting lots of traffic is a great start but it won’t grow your business in the long run.

5. You’re worried you’ll struggle with the techie stuff

You might have struggled with your website before and tackling something new can seem daunting!

Can you join our membership if you aren’t a ‘techie’?

Of course! Our membership is aimed at non-techies.

Anything to do with websites can seem technical at first and we knew this when we started planning the membership. This is why we tried to make it as simple and easy as we could. We give lots of examples and we avoid anything overly technical.

We use WordPress to build websites and this is an extremely simple tool to use.

We don’t just leave you to figure out yourself. We teach you everything from how to buy your domain name, to installing themes and plugins.

We have a members only forum where you ask questions and get feedback from other members and ourselves, so there’s always someone there to support you!

6. You’re not sure how much support you’ll get

We’ve joined membership communities before where the support available has been limited. You might be able to get ideas or help from other members, but this just isn’t reliable.

Will our membership offer you the support you need?

Every week, we’ll offer a Q&A/group coaching session to our members. This will be your opportunity to ask those niggly questions and gain feedback.

Part of paying for a membership community is gaining personalised feedback on your work. We get that. Which is why we wanted to incorporate it into a regular weekly spot.

7. You’d rather spend money buying templates and plugins

We get it. You would rather spend your money on templates and plugins and everything associated with a website rather than our membership. That’ll save you money in the long run, right?

Why should you choose our membership instead of just getting your own themes and plugins?

Firstly, we’ve done this for years. We know what the cheapest and most reliable hosting is. We know the best themes for you to use (ones that don’t take forever to figure out) and we know the most affordable and reliable plugins. Just having this information alone will save you time and money.

The best thing is? We also show you how to use them! We know people who have spent months trying to figure all this stuff out, our way is a shortcut to getting your website working properly, looking good and pulling leads in.

8. You need accountability, not more training

You’re sick of training. You do loads already by reading books, listening to podcasts and taking part in other membership groups. Why on earth should you take in any more?

Does our membership offer anything more than ‘training’?

Yup. Along with our weekly Q&A calls and coaching sessions with experts, we’ll also be running our 6-week accountability challenges. Examples of our 6-week challenges include our SEO challenge and video challenge.

We’ll give you feedback during these challenges so you continuously improve and develop, and we’ll make sure you’re held accountable if you don’t submit something that week!

Fancy joining us?

If you do fancy joining our membership, then join our waitlist. Doors open on the 1st October for two weeks, where the membership will be set at it’s lowest ever price of $29 per month (+VAT depending on where you live) or $290 per year (+VAT depending on where you live).

Any concerns we haven’t answered?

Those are the most common concerns we’ve received about our membership, so now it’s over to you. Are there any questions we haven’t answered? Just comment below or feel free to email us at martinandlyndsay@jammydigital.com

Martin & Lyndsay

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