A time when they’ve hired a web designer and found the process painful. They didn’t see a return on investment. And the whole process took way longer than expected! 

You’ve probably heard these stories too. 

Or worse, you’ve experienced it yourself. 

And that’s why you want to hire the right agency. 

You don’t want to spend time and money working with an agency only to realise they’re total pants, and you’re not going to make a return on your investment. 

But how do you find such an agency/freelancer? 

How do you know who you can trust? 

How can you make sure you’re not just another business owner with a ‘bad web designer’ story. 

Easy! In this blog post, we’re going to give you a list of top web design agencies from across the world. 

Why Are You Writing This? Don’t You Know You Offer Web Design Services? 

Yes, we do offer web design as a service (we didn’t forget about that). But we know that we’re not for everyone. And there are many reasons we may not be the right fit for you. 

And we’re certainly not arrogant enough to think that we’re the only agency good at web design! There are lots of people in the industry whose work we admire and value. 

So we made a list of who we think are the top web agencies in the world. 

How did we choose these top agencies?

We have followed most of these agencies for a while (at least 12 months) and we’ve always admired what they do. Not only do these agencies create amazing websites, each and every one of them invests in their education to continually improve their knowledge. This was a HUGE factor in creating this list. 

How do we know they are the best agencies in the world?

Obviously, we don’t know every web designer in the world so we can’t include them all BUT we feel confident that the agencies we have chosen will deliver an amazing experience for you and a fantastic website. We fully appreciate that our opinion, might differ from yours and that’s ok but we can only include web designers we know and trust.

The Website Success Framework

This is what we have called the Website Success Framework. It’s something that we created in order to help you understand what makes a PERFECT website.

We’ve selected agencies that have knowledge and understanding of the six key factors that make a website a success. Here’s a fancy-pants wheel for you to see what these are. And you can learn more about the 6 key things that make a successful website in our blog post. 

Ultimately, a good website is not just a pretty website. And a good web designer is not just someone who makes pretty websites. 

Good web designers (like all the ones in the list) have an understanding of these 6 key things. And the web designers we’ve selected also have particular strengths in one or more of these areas… 

1. Appearance

Appearance matters if you want to make an impact, build a brand and stand out from the crowd. Sometimes web developers get a little caught up in the functionality and code, and they fail to make the site actually look good! 

2. Search Engine Optimisation (SEO)

SEO is vital to your website’s success. We all want to show up on Google, right? There are particular ways and methods of building websites that make them more likely to rank in search results – such as making them mobile-friendly or fast to load. 

3. Content Marketing 

Content marketing can increase rankings, drive traffic and generate leads for your business. Good web design agencies should help you with content, such as figuring out how a user can view and search your content, or how to convert readers into leads. 

4. User Experience

This is a biggie. Every web design agency should understand user-experience. User experience is essentially how easy your website is to use. Agencies should create websites that will help your users flow through your site with ease.

5. Lead Generation 

If you want your website to convert visitors into customers then you need an agency to help you do that. Everything from call to actions (size/colour/text) to the placement of lead magnets has to be carefully thought-through. A good agency will do this for you. 

6. Website Copy 

We’re not saying that web design agencies also have to be copywriters (although some certainly are!) But a good agency will guide you on how to create your copy and convert readers into leads and sales. 

Web designers you can hire

So now you should have a good understanding of our criteria – agencies with knowledge in all of the above, and particular key strengths in one or more of them. It’s also agencies who continuously learn and improve, so they can pass on that knowledge to their clients, and apply it to their websites. 

The list is in no particular order but we have broken down the different countries to make it easy for you. You can select a country from the list below.

The BEST web designers in the world

*DRUMROLL

Without Further Ado Here Are The Best Web Design Agencies in the World…

UK Web Design Companies

Dickiebirds Studio

What They Do: WordPress Website Design and Development | White Label Services 

Who They Help:
Businesses
Personal Brands
Web Design Agencies (White Label Service) 

Overview:
The team at Dickiebirds Studio Design create phenomenal websites that focus on converting your visitors into leads and sales. They are all about the strategy and user-experience! 

Peter and Paul also have a white label service that can help other agencies create incredible WordPress websites. 

SO The Agency

What They Do: Branding | Web Design | SEO | Digital Marketing 

Who They Help:
Small business owners
The education sector (with a strong background in working with universities and FE Colleges)
Web design agencies offering a white label SEO service. 

Overview:
We’re big fans of Pete and the team at SO. They offer a wide range of services from web design to branding and are super knowledgeable when it comes to SEO. If getting first page rankings is important to you then get in touch with SO and see how they can help. They also offer an amazing white label SEO service specifically for agencies.

Due North Creatives 

What They Do: Website Build | Graphic Design | Copywriting | Website Amends

Who They Help:
Business owners across Tayside, Angus and Aberdeenshire

Overview:
Amanda and her team are based in Montrose, Scotland and offer a wide variety of services from web design to social media management. Amanda has created a wonderful agency with a great group of people. She has a wealth of knowledge and is incredibly passionate about getting great results for her clients. 

Flat Cap Creative 

What They Do: Website Design | Website Support Plans

Who They Help:
Sole-traders to businesses with a turnover of 3million+
They have a particular speciality of working with the education and medical sectors

Overview:
Nik runs Flat Cap Creative. A fantastic, Leeds based agency that is always highly sought after. Although Nik builds websites for all types of businesses, he tends to work mainly with medical companies and education providers. He’s fantastic at website copy too, and does offer as a service. 

Design Box Media

What They Do:
Web Design | SEO | Ads | Content Marketing

Who They Help:
Small to Medium Enterprises

Overview:
Thomas Amos and his team run a full-service agency in Essex, they do everything from paid advertising to email marketing. Not to mention they build incredible websites too. If you need a larger agency to manage all your marketing needs, then Design Box Media will be able to help.

Funeral Director Websites 

What They Do: Web Design & Development 

Who They Help:
Funeral Directors 

Overview:
Gerry King creates websites exclusively for Funeral businesses. This means that he knows his niche inside out and always creates high performing websites. Gerry’s reputation in his industry is rock solid, and although he’s based in Newcastle, he helps funeral directors all over the country build a better online presence. 

Umbrella Digital Media

What They Do: Web Design | Digital Consultancy | Maintenance Plans

Who They Help:
Business Owners

Overview:
Imogen Allen who runs Umbrella has a real passion for content marketing and has a wealth of knowledge in this area. She builds fantastic content-led websites that are extremely user-friendly. Imogen is always developing her skills and investing in her learning so she can deliver the best service to her web design and consultancy clients. 

Fiona Robertson 

What They Do: Branding | Web Design | Logo Design | Graphic Design 

Who They Help:
Small business owners

Overview:
Fiona is such a talented graphic designer and web designer. Fiona has a particular speciality in branding and this is reflected in all the websites she creates. They’re memorable and beautiful, but also extremely user-friendly too! We’re huge fans of her work.

No Label Studios

What They Do: Web Design | Development  

Who They Help:
Solo Agency Owners

Overview:
Oliver runs No Label Studios and offers a white-label, web design service to other agencies. If you’re struggling to keep up with client projects and need an extra pair of hands, then Oliver is your guy. You’ll see from his website that he has a real eye for design. He’s also a genuinely nice guy.

Amber Phillips Design

What They Do: Web Design | Development  

Who They Help:
Service-based Entrepreneurs

Overview:
Amber offers a unique web design service where the entire site is built within 1-2 weeks. Perfect if you’re on a tight time frame. Amber also has a monthly design retainer where you can have some graphic design assistance on a regular basis. 

 USA Web Design Companies

OGAL

What They Do: Web Design | SEO | WordPress Consulting 

Who They Help:
Small Businesses

Overview:
OGAL web design is run by Kyle Van Deusen who’s based in Granbury, Texas. I’m sure you’ll agree that Kyle’s website is AMAZING and so are the websites he builds. But, the thing that impresses me most about Kyle is his complete dedication to delivering incredible content to his potential customers. Every other agency should take note of what OGAL is doing. 

Thrive

What They Do: Web Design | Branding | Marketing

Who They Help:
Service-Based Business Owners

Overview:
I love this agency and their website. Noah, who runs Thrive is a super nice guy and he’s 100% committed to delivering honest help and advice to anyone looking for a website. All Noah’s websites are highly conversion-focused and the design is always fantastic. Noah is based in Seattle, Washington.

Impact

What They Do: Inbound Marketing | Content Marketing | Web Design | Hubspot Training & Support | Video | Ads

Who They Help:
Businesses

Overview:
Impact is a full-service agency based in New Haven, Connecticut. They have 60+ full-time staff members and offer a broad range of services from video training right through to technical SEO and even CRM support. They create incredible data-driven websites that are super focused on getting results. And for anyone who doesn’t know the owner, Marcus Sheridan, they pretty much know everything there is to know about Content Marketing. 

Kriss Did It

What They Do: Website Design | Brand Strategy

Who They Help:
Creative entrepreneurs

Overview:
Kriss creates stunning websites for personal brands and creative entrepreneurs. I love how Kriss just gets how to create a website that reflects your personality and brand. She’s created some AMAZING websites including Marie Forleo’s website and Franchesca Ramsey. In terms of branding and design, Kriss is one of our favourite web designers. 

Canada

Propel

What They Do: Web Design | SEO | Copywriting

Who They Help:
Business owners in Toronto, Canada

Overview:
Propel Digital Media is based in Toronto Canada and is owned by Chris Castillo. First and foremost, I LOVE this agency’s website. I don’t mind admitting… I’m a bit jealous of it. Chris’s design skills are also clearly visible from the amazing websites he builds. His attention to detail means his projects are always breathtaking and conversion focused. 

South African Web Design Companies

Lonely Viking

What They Do: Websites | Branding | Conversion Optimisation 

Who They Help:
Business Owners

Overview:
Lonely Viking is owned by Shane who is based in Johannesburg, South Africa. Shane is an incredible designer and is highly sought after. Shane has an incredible brand that you won’t forget any time soon and his web design and branding work for his clients are extraordinary.

1 Day Website 

What They Do: Web Design | Sales Pages | Care Plans

Who They Help:
Creative female entrepreneurs 

Overview:
Chantal offers an amazing service – one website in a day! The websites are aimed at female entrepreneurs, and Chantal does a fantastic job of reflecting their brands and personalities through the website design. And you’d never tell that these websites are created so fast. So if you’re looking for a beautiful website in no time at all, check out 1 Day Website. 

Australian Web Design Companies

Launch Digital

What They Do: Web Design | SEO 

Who They Help:
Small to medium-sized business owners

Overview:
Tina runs Launch Digital which is based in Melbourne, Australia. Tina focuses on building high-performing websites that also look incredible. She can also help with SEO so that you can get more visibility in search engines. As a side note, I love Tina’s own branding, it’s so memorable.  

Elk Creative

What They Do: Web Design | Logo Design | Branding | Graphic Design

Who They Help:
Entrepreneurs to large business owners 

Overview:
Elk creative is based in Victoria, Australia and I can’t help but LOVE their branding. Although they offer web design services, they are super passionate about branding and design. This is clearly obvious when you see their portfolio of work. I especially love how transparent Corey is with his pricing information. You don’t often come across agency websites that are honest enough to do this and it’s, it’s really helpful.

Summary

There you have it, a list of the best web design agencies in the world. Don’t forget, a successful website is not JUST a pretty website. If you want to access our 54-point checklist on what makes a successful website, then download it below.

Martin Huntbach

Web designer & marketer for small businesses. Martin is an experienced search engine and web design specialist, with over a decade of experience working with large corporations to small businesses.

jammydigital.com

The post Who Are The Best Web Designers in the World? appeared first on Content Marketing & SEO Agency | Get More Sales From Your Website.

“Don’t tell them it’s for a wedding, otherwise they’ll charge you A LOT more.”

I imagine that’s what it must feel like if you work for a larger company. You may think to yourself, ‘Are these guys going to charge me more just because we’re a large business or are well known?’

And you know what, you’re right. We do charge more to larger companies. And by larger, I’m talking turnover of a million+.

Our web design packages start from £4497(+VAT), with the average being around £7,000 – £9,000(+VAT). For large companies, this jumps to £20,000+(+VAT).

But it’s not for the reasons you might think. We don’t sit there rubbing our hands together with glee and pound signs in our eyes when we see you coming. There are genuine reasons why we charge more to larger companies.

In the interest of honesty and transparency and all that malarky, we’ve listed these below.

1. There’s a lot more communication with you

When we work with larger organisations, generally there are more people involved in the process. Yes, we communicate with one, designated person, but this one person has to get input and feedback from the different teams within the organisation.

Often, we’ll have video calls with the different teams to go through what they need from the website, or feedback on the designs, or any particular questions. Each team has it’s own priority. For example, people who work in finance want something different from the website to the people who work in HR.

So, why would this cost more money? Essentially, it takes A LOT longer.

There’s a lot more communication needed when we deal with larger companies. And this isn’t a bad thing. The level of communication with many different members of staff is what will lead a website that serves the company, the individual teams within the company and the customer.

A typical website design project will take us 3 months. With larger organisations, it takes us 6-9 months. When we take on a website design project for a larger organisation, we have to schedule in time in diary, and we take on fewer clients around that time.

The reason we charge more is that you get more of our dedicated time.

2. You need more page designs

All our websites are built from scratch, and we follow a particular process.

The first thing we do is research. We spend time with you figuring out what you need from your website, understanding your brand, your customers, the issues you have with your current website etc.

Once we’ve been through this discovery phase we create a wireframe of the homepage. Once that’s been approved we then design your homepage, and finally, once that’s been approved we move on to building the homepage. We follow this process with every single page on your website that needs an original design.

Larger organisations tend to need a lot more page designs. Not just a homepage, about page and a single service page. Larger organisations sometimes need 10/15/20+ page designs. This is because they tend to offer a wide range of services for a wide range of sectors. This means more time has to go into the project, which is why it costs more.

3. Your website has to serve lots of different people

For larger organisations, a website redesign is not just a way to generate more leads and sales. A website is also a way to make business processes easier and more streamlined. Each team within a large organisation generally has a ‘wish list’ of things they want from a website.

For example, HR might want to make the process of attracting new candidates to the organisation easier. Administrative staff might want the website to do some of the heavy lifting in terms of administrative tasks. The sales team may want an online portal for potential customers to view videos, submit documents, view proposals, etc.

Because each team wants something different from the website, websites for larger organisations usually have more functionality. This all adds to the cost.

4. There’s a lot more integrations/software development

Similar to number three, larger organisations need their website to integrate with lots of different software, for example, relationship management software, apps, internal communication software etc.

We sometimes have to work with software developers too, assisting them in connecting the software to the website.

This all takes extra time.

5. We provide you with a lot more training

One of the main reasons larger companies come to us for a website is, well, they’ve been treated pretty badly before. We’re under no illusion that we’re a pretty unusual choice for a large company – who can have their pick of fancy agencies with big offices, teams of staff and one of those coffee machines we’re super jealous of. Whereas we work from home with our cats, a kettle and a tub of Nescafe Gold Blend.

But all the same, we do attract some large companies and one of the reasons why is because we give them access to the entire website. We don’t force them into contracts where we update their websites for them at an obscene cost. Because, quite frankly, that would bore the hell out of us.

But that does mean we have to provide extra training upfront. A lot of different people in the organisation need to know how to update or access different parts of the website. Marketing wants to delve into the blog, administrative staff want to know how to create intelligent contact forms that send information to specific people in the company, HR wants to see the CVs of potential candidates etc. All that needs explaining.

FYI – Don’t worry, backups mean you can’t break the website. There’s very little you can do to break a website if it’s backed up correctly.

6. There’s often consulting too

Once larger organisations have invested £20/30/40,000 on a website, they often want to know how to get the most out of it too. Makes sense.

So, we often consult on things like SEO, copywriting and content marketing during the project and after it’s live. This all adds to the cost of the website.

7. There’s a lot more content

Larger organisations usually have mammoth websites. There are often thousands of pages, some which need to be culled. This needs to be done carefully and strategically. We don’t want to lose any traffic when the new website is launched, which is why setting up appropriate redirects is important.

The majority of the pages though will need migrating over to the new website. And you may think, ‘oh, this can be done automatically, right?’ Yes and no. If it’s WordPress to WordPress redesign, there is some software that helps you pull over the content from one site to another BUT every single page still needs checking. In our experience, this is never perfect. There’s always missing images or incorrect URLs. This all needs to be fully checked and corrected before the website goes live.

If the original site is not on WordPress then the content will need to be moved over manually, and this is a huge part of the extra cost.

8. We have to consider your ROI

Charging 5k for a website to a company that turns over millions quite frankly does not make sense.  We charge more because you’ll get a lot more in return.

In Conclusion

So there you are. These are the reasons why we charge more for large business/public sector websites. If you work for a large business or public sector company, I hope that’s put your mind at ease. If you’d like more help with choosing a web designer, you can also download our free, totally unbiased, website buyer’s guide below. Of if you have any questions, feel free to ask us on our contact page.

P.s. Do you bid for projects?

We also get asked this a lot. Typically, the answer is no. Although we have done. The reason we generally don’t do it is that it takes up a lot of our time.

Lyndsay Cambridge

Owner at Jammy Digital, Digital Marketing Specialist and Writer of Young-Adult Fiction.

jammydigital.com

The post Why we charge large businesses & public sector organisations more for website redesign appeared first on Content Marketing & SEO Agency | Get More Sales From Your Website.

The decision to have our first website professionally designed cost us our business. And we don’t want anyone else to make the mistakes we made!

Unfortunately, we’re not unique. Many business owners we speak to have had a bad experience with a web design agency.

So here’s what we did (or didn’t do) and what you should do instead.

Our first business

About 8-9 years ago, we both had full-time jobs and a dream to live the entrepreneurial lifestyle.

So we started a business on the side.

We spent all our spare time (mainly evenings and weekends) building our online business – selling cushions and home furnishing on eBay and at the odd local event. Yes, Martin was actually a pretty good cushion salesman.

It wasn’t easy, especially when we were both working full time, but we loved it. So when the time felt right, we decided to take things one step further and invest in a professionally-designed website.

We had big plans.

We wanted our own online shop that people could buy from, no matter where they were in the world.

Hiring a web designer

Decision made, we didn’t waste any time. Instead of asking around for recommendations from friends and family, we looked at a few local businesses and hired the web designer with the best-looking website.

We paid £1,400 for the job (which at the time was all the money we had in the world), and he built an all-singing-all-dancing online shop that would make us millionaires.

Financially, this was a real struggle for us. With money tied up in stock sitting idle in our spare room, we had put everything we had into this one investment.

It wasn’t a great position to be in. But we were young and excited and we had a vision!

Can you blame us?

But things went horribly wrong.

The mistakes we made with our first website

1. We didn’t do enough research before hiring a web designer

Hiring the web design agency with the glossiest website is a mistake we see a lot of people make.

Don’t get us wrong – we hired a nice guy, and we enjoyed the process of working with him. But had we done our homework, we probably would have gone with someone else.

Why? Because he wasn’t the right fit. We needed a cheap website that showed us

2. We chose the wrong platform (Content management system) for our needs

At the time, we didn’t even know you could build a website on different platforms!

And unsurprisingly, (considering we had skipped the research part of the process) we found ourselves with a website built on OpenCart – a platform we found really hard to get to grips with.

Little things, like organising postage, for example, felt really complicated. And we had to spend a lot of time and effort learning things to just get it to work for us.

Plus, we hadn’t realised we didn’t have the experience or expertise to be able to update our own website. And teaching us how to update and optimise our newly-built website wasn’t something our web designer offered.

But the real point is – we didn’t ask! And we didn’t ask because we didn’t know we’d need training and support!

Also, as we later found out (when we eventually heard about this thing called search engine optimisation) that OpenCart isn’t the best when it comes to SEO. (And that’s a big part of why we now only build websites on WordPress!).

So in hindsight, we would have definitely hired a different agency to build us a website on a platform that was right for us.

But we hadn’t done our homework, so we didn’t know!

3. We adopted a build-it-and-they-will-come mindset

Big mistake.

We thought we had it all figured out.

We’d just need to throw money at this amazing web designer with the glossy-looking website, and people from all over the world would flock to our website.

We’d make lots of money.

The end.

Except that’s not how it works at all.

People didn’t come.

Because we didn’t realise that once your website is made, you need to start driving traffic to it.

And unfortunately, with our capital tied up in stock and our savings used up for the website, we had nothing left. We didn’t have another penny to invest.

When we eventually asked our web designer to help us with SEO, his monthly quote was completely out of our reach.

Plus, it’s only after our website was built that we realised our business was operating in a very competitive niche/.

We were selling products that were available on big websites, like Amazon and eBay (and probably thousands of others). And we had no way of differentiating ourselves – we hadn’t given our visitors any reason to buy from us!

Not to mention that competing on price against the biggest online giants on the market meant we had no profit margin. And that just wasn’t sustainable, especially when we had exposed ourselves financially in such a big way.

And that’s when the realisation hit us.

We were not going to be millionaires and live on a beach, sipping cocktails after all.

Not while selling cushions online anyway.

4. We thought building a website was the end goal

We hadn’t realised how much work it would take to build AND grow a website.

And we made the mistake of thinking that the website was everything – the end goal. Instead, we should have seen it as the beginning of our business.

Your website is the heart of your business.

But you’ve got to pump blood to it.

And that’s web traffic.

Once your website is live, how are you going to market yourself? Because your website is really just the starting point, and we didn’t know that!

5. We got too excited about our business

We loved our business so much that we put our heart and soul into it – we went to the extent of naming our cushions! To tell you the truth, we were so enthusiastic about our products that we wrongly assumed the whole world would be!

The bottom line is that we had fun with it, and we were really excited. But it meant we let our hearts rule our heads, even when it came to big business decisions like hiring a web designer!

6. We obsessed over the details

Instead of looking at the bigger picture, we focused on the details – literally down the colour and size of each button!

But with no website visitors, the details were pretty useless.

So what should you do instead?

1. Download our Website Buyer’s Guide

We learnt so much from this experience that we vowed we’d help other people avoid all the traps we fell into.

So we created our Website Buyer’s Guide, for anyone who is thinking of getting a new website or having their re-designed. You can download for free here. It’s our gift to you to help you avoid the costly mistakes we made.

2. Do your research before you buy

Find out what platform is right for your needs before you buy.

Consider things like:

• Is the platform easy to optimise for search? Will I need help with this or is it something I can do by myself?
• Will I be able to update and maintain my website once it’s live? Who will make changes and how?
• Will I need training and support? And if so, who will provide that help?

3. If you’re brand new in business, DIY your website

There are times when hiring a web designer is the right choice. But there are times and situations where it definitely isn’t.

If you’re brand new in business and haven’t tested the viability of your idea and model yet, you should DIY your own website. All you need at the start might be something like Shopify or a WordPress template.

And if you’re struggling, try to find someone who will help you move forward one step at the time, much like we do in our membership, Make Your Mark Online.

If you want to find out more about why you shouldn’t hire a web designer when you’re brand new in business, listen to our podcast episode: Should you DIY your website?

And when your business is established and you have regular customers and clients, by all means, consider hiring a web designer if that’s the right move for you.

4. Focus on driving traffic to your website

Once your website is live, that’s when the real work starts. Because even if your website looks amazing, you can’t convert traffic if you don’t have any!

So get the blood to the heart.

And you do this by:

• Creating and executing a content marketing strategy.
• Optimising your website for SEO.
• Engaging in social media marketing and/or email marketing.

If you want to convert traffic, you have to drive that traffic in first! And if you’re unsure about how to start, keep things simple. Think about what your buyers might want. Write helpful blog posts and promote the heck out of them.

5. Don’t invest in something you can’t afford

If you have to put your last pennies into something (a website or anything else), it’s probably not the right time to invest. We really struggled financially as a result of hiring a web designer at the wrong time for our business.

And eventually, this decision cost us our business.

So when making business decisions, and especially big buying decisions, try to use your head instead of your heart!

Would you like our help as you create your own website?  

So there you have it – the honest mistakes we made on our first website. If you enjoyed this blog post, you can also listen to our podcast episode 9 – Why our website failed miserably.

We learnt a lot from the experience, and that’s what led us to where we are today. We understand what you’re going through at the very early stages of your business, and we can help you avoid the mistakes we made.

If you want to find out more about the ways we help, check out our membership Make Your Mark Online, where we can support you in creating a website you can be proud of.

Martin & Lyndsay

The post 6 Mistakes To Avoid When Hiring a Web Designer (and What To Do Instead) appeared first on Content Marketing & SEO Agency | Get More Sales From Your Website.

And we find this really sad because we have friends who are great web designers and who are constantly looking at ways to improve their clients’ websites. Yet, so many business owners have horrible experiences with web design. Does it mean the industry is full of ‘bad agencies’?

Probably not.

It’s more to do with the fact that business owners struggle to find the right web design agency for their needs. 

And sadly, that’s why this industry has such a bad reputation. It’s easy to hire an agency because of their ‘wow factor’. We make buying decisions based on their glossy website and fancy offices.

But what if the big agency with the comfy chairs and the shiny coffee machine isn’t the right fit for your business?

Why we aren’t right for some people

Not all web designers are clear about who their ideal clients are, and that doesn’t help consumers who are looking to make an informed choice and pick an agency that works for them!

That’s why we’re so passionate about using our copy and our content to spell out who we’re right for and who we’re not right for. Take this blog post – 10 Reasons We’re Not the Right Fit For You, as an example.

We’re probably a ‘bad agency’ for some people. If someone isn’t prepared to work on their website once it’s live and expects us to write copy and blog posts, change images for them, etc. then we’re not for them.

Because that’s not what we do.

And that makes us a bad choice for that particular client.

As an agency, we are right for people who are quite proactive, want to learn, don’t mind getting their hands dirty and are happy for us to provide them with remote support through training videos and emails. We’re the perfect agency for some people, and a terrible agency for others.

Why big web design agencies aren’t right for some people

Equally, a big agency with an amazing portfolio who will charge tens of thousands of pounds might not be right for someone with a small local business.

To give you an example, we once spoke to a florist who had her website designed by a big agency who worked with the likes of the BBC and Cadbury. They were industry leaders. And of course, this lady’s website turned out to be amazing (and very expensive!).

But in hindsight, she told us she’d have rather hired a freelance web designer because all she needed was a great-looking website that ranked her locally for her keywords. And the agency she hired didn’t help with that – they were almost too big for her business and her needs.

If you’re a small business (with a smaller budget), you’re better off hiring a web designer who cares about your business and will take the time to ask you exactly what you want to achieve with your website.

So, if you’re in the market for a new website or a website re-design, how do you know which web design agency is right for you?

How to Find the Right Agency For You

1. Be clear on what you need from your website

First of all, what kind of support do you expect from a web design agency? Do you want to work with a big fancy agency or a local freelancer?

Both are fine. There’s no right or wrong here – as long as you understand the differences between the various options and the pros and cons of each.

So start by identifying what’s important to you, for example,

• Do you want to rank highly in search results? Then you need an agency with SEO knowledge.
• Are you a luxury brand, and do you need your website to be all about the design? Then find an agency that fits the bill for that, with previous experience of dealing with luxury designers
• Are you a total technophobe and would find it helpful to have lots of face-to-face time with a web designer? A local freelancer might be best for you.

If you want some help in identifying your needs when it comes to creating or re-designing your website, download our FREE Website Buyer’s Guide. It’s an impartial guide that we created to help you find a web designer that’s right for you.

And if you want to hear about the time when we made a bad buying decision by hiring a designer who wasn’t right for us, listen to our podcast episode: Why our first website failed miserably!

But what other signs should you watch out for before you go ahead and hire a web design agency?

2. Stay clear of web agencies with a bad website

This sounds quite obvious, but an agency with a bad website probably won’t be right for you!

So don’t hire them! Even if you’re friends or if someone you know recommended them to you because they are friends! (Or even family!). If their website isn’t great, chances are they won’t know how to design a great one for you.

3. Make sure you are given access to the backend of your website

You need to have access to the backend of your website.

So before you hire anyone, make sure that the agency gives you full access to the backend (or Content Management System) of your website.

Even if you’re not yet sure how to navigate your way around it, you can always learn. And having access will definitely work better (and be cheaper) for you in the long run. You just don’t want to be in a situation where your web designer quotes you a ridiculous amount of money whenever you have to make a tiny change to your website!

If that happens, you’ll be angry. And you’d have a right to be!

4. Watch out for the web designers who use a lot of jargon

So you’ve been researching web design agencies, and their websites are full of talk about HTML, CSS, and PHP.

Great.

You conclude that having a website is technical and confusing, so you’re better off just handing it all over to these guys who sound like they know what they’re talking about.

Stay. Away. From. them.

They might (or might not) know how to build websites. But their copy is telling something else – they have no respect for you. Because they choose to ‘explain’ things in a way that makes no sense to you!

And you know what?

There’s no need to use jargony language at all – we don’t do it! Just have a look at our website, we’re not writing to impress our peers or confuse you, we try to explain things in a way that’s easy to understand.

We have no interest in wasting precious space on our website using words that mean nothing to our prospective clients. For us, it’s a missed opportunity to connect with our visitors and tell them exactly who we’re right for and who we’re not right for.

5. Beware of those who don’t want to show their face

Have you ever noticed how a lot of businesses seem to hide behind their website and never show their face? We call them hermits. And we feel so passionate about this that we even wrote a blog post a while ago called Show us your face.

We always recommend to website owners that you use professional images of yourself on your website as it helps you to build trust and authority with your audience. You can read more about this in our blog post What is the B.R.A.N.D. website framework.

Think about it. As a consumer, don’t you find it difficult to make a buying decision when you can’t see the person you’re going to be working with?

We find this very off-putting. Why hide? What’s so bad about being able to put a face to a name?

Of course, not having photos of themselves on their website doesn’t mean a web designer isn’t good. Maybe, just like a lot of business owners out there, they’re a bit shy about putting photos of themselves on their website. That’s all.

Just beware of this and do some more research to make sure you’re clear on who you’re hiring for the job.

6. Big or small doesn’t matter, as long as they meet your needs

Equally, we’ve seen plenty of examples of people who started their business from their kitchen table (nothing wrong with that!) who then went on to plaster their websites with stock images of shiny offices and big teams – essentially making themselves look much bigger than what they are.

There’s no need for that. And most people are genuine and honest about who they are and who they’re not, but not everyone is, so just be careful.

If you need a huge company or even just a team, don’t get caught out by one guy in his basement trying to be all things!

7. Stay away from obscure Content Management Systems

What will your web designer build your website on?

You may have heard of WordPress, Magento, Shopify, or Joomla, for example. These are common Content Management Systems.

So if the web designers you’re thinking of hiring use a specialist and obscure Content Management System you haven’t heard of before, do some more research! You don’t want to be in a situation where you’re fully reliant on your agency to support you.

The reason why we only use WordPress is that it’s the most popular and well-trusted Content Mangement System. If you need help with something and for some reason, we’re not immediately available, you can still find answers and resources on the internet. But if your website is built on a rare platform, you may struggle with that!

8. Avoid a web designer with a questionable portfolio

One of the first things we suggest you do when researching web designers is to look at their portfolio to get a sense for:

• what level they’re working at,
• what kind of websites they’re designing,
• and what kind of industries they specialise in.

A word of warning on this though.

If the web designers you’re considering tick a lot of boxes, but you’re not convinced about their portfolio, get in touch and ask them for more examples of their work.

We know from personal experience that keeping your portfolio up to date is time-consuming – we have a lot of websites we’ve built over the last few months that don’t feature on our site because we haven’t had time to add them. So do reach out to a prospective web designer if you want to see more of their work – they’ll be happy to oblige.

9. Watch out for web designers who don’t offer a discovery phase

If an agency or a freelancer doesn’t factor in how they’re going to find out more about:

• your business,
• your target audience,
• what you want to achieve from your website,
• and what kind of goals you have for your business,

stay well clear!

We have what we call a ‘discovery phase’ where we delve into all our new clients’ businesses. We get to know a lot about them during this process, and it’s the only way we get to design a great website for somebody.

So if a web designer doesn’t offer this service, consider this a warning sign that they aren’t invested in your business.

The price you pay will have a lot to do with this too. The agency you hire for £500 might not even know what a discovery phase is. And in a way, that’s understandable – the price tag doesn’t cover for that! But the agency that charges £5,000+ should get to know you as a vital element to the web design process.

10. Be wary of the agency that doesn’t put their prices on their website

We are huge believers in putting prices on your website.

Yes, projects and requirements vary and so do prices. That’s why we use a minimum package price on our websitethat our potential clients can use as an indicator. We even publicly write about the process we use to come up with our prices! Head over to our blog post Why We’re Increasing Our Web Design Prices to find out more.

But a lot of web designers won’t display prices on their website.

And while that’s not in itself an indicator of a bad web designer, you’ll want to get a quote quite early on in your research. The worst thing any business can do is to make you jump through hoops to find out their prices. What happens when you find out that the price is way over your budget? What a waste of your time (and theirs)!

So stay away from anyone who’s putting pressure on you to have several discovery calls before they give you a quote! They’re probably trying to make you feel so invested in the process that you won’t be able to say no to them. It’s an old-school sales technique that no longer works. And frankly, it shows that the other person doesn’t respect your time.

So how exactly do you find someone who’s right for you?

We’ve given you a lot of pointers to avoid picking the wrong web design agency for your needs. But how do you find one that is good for you?

Ultimately, and above everything else we’ve mentioned, look for someone who:

• cares about helping you move your business forward,
• you can trust and connect with,
• you see yourself having a good working relationship with.

We find this always happens with our clients. We get so close to their business that we end up getting to know them really well. And that’s both a pleasure and an honour.

Would you like us to help you with your website?

We are passionate about helping business owners build and grow successful websites. We also understand that people might have questions and concerns as they get into this process for the first time. Or maybe because they’ve had an awful experience in the past!

• That’s why we don’t use code or jargon.
• That’s why we are open and honest about the type of web agency we are.
• We are transparent about the type of clients that are right for us and those who aren’t.
• And that’s why we publish our prices on our website.

We want people to be able to make informed decisions.

So if you’re looking for a web design agency who cares about your needs and your business, and you think we may be right for you, get in touch!

Martin & Lyndsay

The post How to Avoid Hiring a Bad Web Design Agency appeared first on Content Marketing & SEO Agency | Get More Sales From Your Website.

You’re ready to get the ball rolling and kick off the new project.

Just one more question…

How long will it take?

It’s one of the most common questions we get asked.

In this blog post, I’ll be breaking it down so you get a clear understanding of when your new website can go live.

So, how long does it take us to build your new website?

The short answer is websites that we build take, on average, 8-12 weeks.

The long answer is, it depends…

In all honesty, there are two parts to this question

How long will it take us?
How long will it take you?

That’s right, in some cases, the length of time it takes US is not the right question to ask.

More often than not, websites tend to take longer due to things outside our control.

Additional website features

For us to give you an approximate amount of time, we’ll need to understand exactly what you need from the new website. What extra features might you need that aren’t included in the core package?

Understandably, the more features you want us to build into your website the more time it will take.

What extra features add time to the website?

These are just a few examples of the kind of features that will add time to your website.

• A shop – we design your shop from scratch which needs your approval, plus we transfer all your products, including descriptions, images, stock levels etc.
• Specific page designs – such as a bespoke design for your about page or speaker page
• Portfolio – we’ll need to design this from scratch
• Website content – we can write your content for you if you wish
• Landing pages – we can either integrate Thrive Themes or design your pages from scratch. The costs vary but either way, this takes time
• Features like a booking calendar, email marketing integration, video library etc.

We understand that you want your website to be perfect and some, or all, of these features might be needed. Be aware that the more features you have, the longer it will take to complete the project.

Based on your requirements, we’ll always make you aware upfront how long we think it will take to get your website live.

Top tip

Be very specific at the start of the process with exactly what you need. Knowing all the information upfront will allow us to build this into the package and give you an accurate timescale. Changing things, later on, will delay the project further.

How many people are involved

This is something we’ve noticed over the years, the number of people involved in the project WILL impact the timescale of the project. It’s just a fact.

Dealing with one person will be quicker as there is only one person giving feedback and making decisions. On the other hand, if there are more people working on the project, they’ll generate more ideas and opinions. This is a great thing, as you get a wider range of perspectives and ideas. However, it does take more time.

Top tip

If you are part a team who is working on the project in-house, try to have one key person who will act as the contact and liaise with us throughout the process. Dealing with multiple people from your company might cause information to missed and feedback to be different.

Try to get your team to agree with feedback and suggestions before sending them over to us. In the past, we’ve been sent information from multiple team members with dramatically different suggestions, which has delayed the project.

How long does it take for you to get back to us

You want your website to be perfect (we do too). This is why you might take your time getting feedback to us.

While working on your website, we’ll send you some video updates, screenshots and emails. We’ll ask you questions, and we might need you to give us some feedback so that we can move on to the next phase of the project.

The time it takes for you to give us feedback can dramatically affect the timescale, and in some cases, it can halt the process entirely.

In the past, we’ve waited two months for someone to tell us they were happy with their homepage design.

Top tip

It’s important that you take some time before offering feedback on designs, sleep on it and take another look the next day. It’s surprising how much your opinions might change the next time you look. However, if it’s taking longer than a few days to hear back from you, this will delay the process.

Waiting for stuff from you

During the web design process, we’ll need some things from you to allow us to complete the website.

This could include;

• The copy for your website pages
• Images for the different pages
• Contact information
• Videos that you want to include
• Your logo in the correct file format
• Product information and pricing (for online shops)
• Staff timetables (for booking calendar)
• Event information (for selling tickets)
• Login information (e.g. your website, Mailchimp, Stripe)

In the past, we’ve been waiting 12-18 months to get content from clients. Meanwhile, your website project has completely stalled.

Top tip

Try to be extremely organised and proactive with this task. The quicker you get this done, the fresher it is in your mind, and it will keep the project on track. When it comes to getting the information together, use one main tool for storing all the documentation such as a Google Drive or Dropbox folder.

We do offer website copy as a service. If this is something you’re struggling with, then we can build this into the website package.

We are constantly testing new methods to make this process easier too, and we’ll have more information about this coming soon.

Things change dramatically throughout the process

The benefit of our process is that you get to see all page designs before they’re built. Nothing is done without your prior approval. That way you can have a look, make some notes, give feedback and we’ll make amendments.

Once you’re happy, we can then build the website based on those designs.

There are bound to be changes you’ll want to make, and that’s completely fine, but these are usually small tweaks that don’t impact the overall structure of the site.

If we agree on a design and later down the line things change dramatically, this will, understandably, extend the process, and in most cases, the cost of the website.

Top Tip

Before starting the project, make sure you are fully aware of what you want. This includes…

• The features of your website
• Your key messaging
• The key products and services you want to promote
• Your brand and style
• Your target audience

If you haven’t already, check out our website buyers guide for extra help on this.

The more preparation you do, the better the starting platform for us to build you a high-impact website.

Much like the previous point, it’s always best to take some extra time before giving feedback on the initial designs. It’s important that we have included all the features you need at this stage to avoid adding more time to the project later on.

Website timescale examples

Below, I’ve given some examples of how your project might look depending on your requirements

10-week example – Core package

• One person involved
• 2-3 unique pages designs
• Feedback within 1-2 days
• Three online meetings
• You already have content for the new website

16-week example – Core package + Additional features

• Two people involved, for example, an extra designer
• 3-6 unique pages designs
• Feedback within a week
• 3-5 online meetings
• 3-5 additional features, for example, a video library, booking facility, email marketing integration
• You might need to create new content and send images for the new site

26 week example – Bespoke package + 3+ staff

• 3-5 people involved
• 6+ unique page designs
• Feedback within two weeks
• 6+ online meetings
• 5+ additional features, e.g. video library, booking facility, online shop, email marketing integration, event calendar
• New content pages

Summary

As you can see, the timescale of your web design project depends on many factors, and it can change dramatically during the process.

There’s no clear answer to how long it will take. It could take eight weeks if we have everything we need upfront or it could also take 18 months+ if we’re still waiting for things from you.

At least now you have some handy tips to keep the timeline as short as possible so we can your new website live sooner.

Plus, we’re always super excited about getting your website on our portfolio, so it’s our best interest to keep you on track.

Over to you

Do you have any top tips you want to add? Maybe a productivity hack or a team management tool? We’d love to hear from you, so please leave a comment below.

Martin Huntbach

Web designer & marketer for small businesses. Martin is an experienced search engine and web design specialist, with over a decade of experience working with large corporations to small businesses.

jammydigital.com

The post How long will it take to build your website? appeared first on Content Marketing & SEO Agency | Get More Sales From Your Website.

It’s taken months of planning, designing and building and it has cost a small fortune.

Now it looks exactly how you want it to, and you want to keep it that way.

The problem is, websites are prone to tech issues, downtime or even hacking.

Scary I know.

So what can you do to keep your website safe and secure?

In this post, I want to tell you why setting up a maintenance plan for your website can save you lots of time and money when things go wrong.

What is a maintenance plan?

A maintenance plan is something you can set up with your web design agency for an additional fee. It’s a monthly service that they charge to keep your website up-to-date and secure.

Usually, prices range from £50–£200 per month depending on what’s included in the package and how much support you need.

We don’t sell maintenance plans. Sorry

Before you ask, this is not a sales pitch. We don’t sell standalone maintenance packages unless we have built your website.

We only offer this service as a special offer to our web design clients.

The reason I wrote this post is not to sell to you but instead explain all the potential risks of managing your website without extra support and guidance. Read more about why we won’t touch your website unless we’ve built it.

1. You might break something

When you get access to your website, it’s understandable you’ll want to have a play around and make some updates and amendments. After all, you need to feel confident that you know what you’re doing.

The only problem is, you might make a mistake and accidentally delete something that you shouldn’t or change the layout when you didn’t mean to. It happens to the best of us. But this does mean you might spend hours trying to get it back to the way it was.

Surely your time is better well spent building and growing your business rather than sifting through your website working out what went wrong.

If you have a maintenance package, this often means your web designer (or the company you’re paying) can fix it for you. At the very least they’ll be able to restore a previous version of your website to put it back the way it was.

2. Save money on hosting and domain name renewals

Hosting is like renting space on the internet, every website needs it and you have to pay annual fees to keep your website and domain name live.

Normally, this would cost you anything between £50–£500 per year depending on who you choose.

Some web designers include these fees within their monthly maintenance plan so you don’t get a surprise invoice every year.

This is exactly what we do with our clients and they save between £100–£150 per year on hosting fees. A nice little bonus at no extra cost.

3. Protection from hackers

The security of your website is VERY important, and you as the website owner need to take this seriously. I don’t mean to scare you but websites get hacked all the time. It sometimes happens without you knowing and it can cause a lot of damage to your site. Not fun.

It’s not just your website that’s at risk. Most websites collect and store personal information about customers and potential customers. If you don’t have efficient security on your website, you could put all this data at risk.

With a maintenance plan, you will have an extra layer of security to protect your website. This could include:

• Spam detection (that detects any suspicious activity)
• SSL certificate (this helps protect passwords, credit card details and other data that you and your customers use on your website.)
• Monitoring AT RISK plugins and extensions (that could cause your website to be hacked)

Those are just a few of the things that a maintenance plan could include to help keep your website safer and more secure.

4. Website Backups

A website “backup” is a saved copy of your website from a previous time e.g. a day ago, a week ago, a month ago and so on… This can be stored in the website files and can be restored if something goes wrong with the website.

If you don’t have regular backups of your website then you are leaving yourself open to one big headache if you break something or you get hacked.

When you have a maintenance plan, a backup of your website will be stored (usually daily) so it can always be recovered if need be.

In the past, we’ve had customers call us and say, “we accidentally messed up the website and can’t get it back” in that case, I can go back to a specific date and recover all the previous settings.

With our maintenance plans, we actually do two backups of your website every day for extra security. One backup with the host and one stored AWAY from the website, so it can always be recovered if your website is not accessible.

5. Software needs updating constantly

Your website is ever changing. Even if you don’t make website changes yourself, the tech behind the scenes will need to be monitored and kept up-to-date. Most websites have additional plugins or themes that have new releases all the time. You NEED to stay on top of these to keep your site running smoothly.

Content management systems (like WordPress, Joomla and Opencart) should also be kept on the latest versions too to prevent any potential issues.

Trying to manage all these updates yourself can be a tedious and time-consuming task, especially if you’re not a techie.

With all these updates you have to do, it’s not uncommon that something can go wrong. Plugins can stop working or they’ll stop playing nicely with other plugins. In the meantime, your website might not be working properly.

When you have a maintenance plan, these updates are done for you so you don’t have to worry. They’ll be kept up-to-date and if something goes wrong during an update, it will be fixed and your website will be back to normal in no time at all.

6. Additional support and questions you might have

If you’re a forward-thinking business owner, you’ll be learning about new ways to promote and market your business online such as social media, SEO and content marketing. You might have lots of questions and want some advice on how to use these tools to your advantage.

Some maintenance plans include email support and/or phone support as part of their package. This means if you have any nagging questions or need some extra guidance you’ll always have someone on hand to help.

The level of support you need will determine how much the maintenance plan will cost each month. For instance, we have some clients who pay hundreds of pounds per month for regular online coaching sessions as part of their support plan.

7. Ad hoc website amendments

In addition to support and guidance, you might need someone to work on your website on a regular basis. This could include, creating new pages, adding images and text and making structural changes.

You can try and do this yourself if you like but if you have better things to do and you have the budget, you can pay for a maintenance plan that includes a certain amount of development hours per month. If this is something you think you’ll need, my advice is to start with 1-2 hrs per month and go from there.

8. Peace of mind

You’re in safe hands. Managing a website can be very time-consuming, especially if something goes wrong.

It’s nice to know someone is there taking care of your website behind the scenes. Even if they’re simply keeping track of the basics. Having an extra pair of eyes look over your website will help you sleep easier at night.

Summary

I get it. You’ve spent potentially thousands on a new website, and you don’t want to spend more each month. However, investing in a maintenance plan only serves to protect your original investment. Unfortunately, we cannot leave websites. At a minimum, we need to keep them healthy and up-to-date. You have to decide whether you want to spend the time doing this or pay for a maintenance plan. Either way, you’ll have to take some action, or you run the risk of damaging, or even losing your website.

Please note, having a maintenance plan doesn’t guarantee you won’t get hacked or lose some of your work. Every website is susceptible. But it will significantly reduce the chances of it happening and limit the damage if it does.

Like I said before, you CAN’T sign up with us unless we’ve built your website but spend some time researching different companies.

Over to you

Have you ever been a victim of hacking? Maybe one of your out-of-date plugins caused your website to go down. I’d love to hear from you, please leave a comment below.

Martin Huntbach

Web designer & marketer for small businesses. Martin is an experienced search engine and web design specialist, with over a decade of experience working with large corporations to small businesses.

jammydigital.com

The post Why you NEED a maintenance plan for your website appeared first on Content Marketing & SEO Agency | Get More Sales From Your Website.

There’s just one problem, where do you start?

It can be difficult searching for the right web design agency/freelancer to work with. There are thousands of companies out there. So how do you know who to choose?

Here are four ways you can find the right agency/freelancer for you, and what to look out for when you’re doing your research.

So let’s get started…

1. Ask friends and family

Do you know anyone who has had a website designed in the past? Ask them if they can recommend a web designer.

Pros

• Usually, your family and friends can be trusted to recommend good people. They have your back and so will only recommend designers who they feel have done a good job.

Cons

• The likelihood is, your friends and family might not know much about web design. Sure your cousin might think their friend is a great web designer, but do they know enough about the industry to provide a good recommendation?
• Asking friends and family is not the best option when looking for a web designer unless someone in your family is clued up on good design.

2. Google Search

This is probably the most common way people find a website designer. Head over to Google and type in “web design company” or “web design + your city”. You will be presented with pages of potential companies you can work with.

Pros

• You get to see what websites are performing well in search results. Just be mindful not to click on the paid advertising section at the top.
• You get to niche down to your industry, whether you want someone local ‘freelance web designer Cambridge’ or something specific ‘WordPress web design’.

Cons

• Just because a company is on the first page of Google does not make them the best web designer for you.
• You miss out on other companies outside of what you’ve searched for. For example, why focus solely on local web designers when there are others out there that could do wonders for your business?

Google search is a good research tool. You can find reviews, more about the company, links to their social media etc., but it’s not something we’d rely on to find a web designer.

3. Free Groups on Social Media

A lot of us are members of Facebook Groups that are related to our industries. Why not ask in there if anyone knows of any good website designers?

Pros

• The answers are from people in your industry, who know about business and have had experience with website design
  You can see real-life examples by visiting their sites to see the quality of design

Cons

• Sometimes, people just recommend their friends or family rather than giving you unbiased recommendations
  These threads can get overwhelming, sometimes with lots of recommendations!

Overall, this is a good starting point to finding a decent web design agency, but you’ll still need to undertake your own research following it.

4. Premium business communities

If you join a paid business community (we’re members of Content Marketing Academy and Andrew and Pete’s, Atomic), then it’s a good idea to ask for recommendations for website design.

Pros

• You’re getting recommendations from business people similar to you
• There’s less ‘selling’ than in Facebook groups, and you’re more likely to find helpful advice

Cons

• You have to pay to be a member. We wouldn’t recommend paying just to find recommendations for web designers, but it’s worth joining a group like this for business support and advice

We’d recommend using a few of these and then carrying out the necessary research on five-ten agencies/freelancers you’ve compiled.

However, your job is not done just yet.

This is only step one.

Our advice is to use the 4 steps above to gather a list of potential companies and then use the steps below to whittle them down even further.

So, once you’ve done your research and found some potential agencies to work with, what should you do to find out if they’re good enough?

Reviews and testimonials

Reviews are a good place to start when researching a company. Look at Google reviews, sites like FreeIndex and reviews on Facebook. Any decent company should have 90% good reviews or more. If they have bad reviews, look at how the company responded.

Portfolio

Every half-decent web designer should showcase their portfolio of work. Have a look through it. Often, their clients will have added things to the website like images, so if there are small things you don’t like, these are easy to discuss. If however, their designs are hideous then move on!

Their Content

Look at their blog and YouTube channel. How active are they with their content marketing? Are they helpful? Do they appear to know their stuff? This can be a great way to judge how much a web designer can advise you through the process. If their content is merely about them, consider if they actually ‘get’ content marketing and whether you’d want to work with them.

If their content hasn’t been updated since 2015, move on!

Social Media

How active are they on social media? Do they interact with people on Twitter/Facebook/Instagram? Do they post videos on YouTube? This is a good indicator as to how the company communicates. Do they just talk about themselves? Or are they also helpful? Do they promote others content? Do they start conversations?

And again, like the one above, if they haven’t updated their social media in a while, it’s time to move on!

Look at Who Works There

Research the people who work at the company. Find their social media accounts. Do they guest post elsewhere? Do they attend lots of training in their industry?

You might think that all this research is excessive, but what you’re really doing is looking at the ethos of the company. Do they look like they care? Are they passionate about what they do? Is it something they talk about and take pride in? You live and breathe your business, and your web designer should live and breathe their’s, right? Because that’s the only way, you’re going to land a company that cares about you and your success.

This might seem extensive, however, if you’re looking to invest thousands in a new website, it’s worth doing some proper research first. You don’t want to dive straight in only to regret it later on.

How did you find a suitable website design agency? Do you think there’s anything I’ve missed off? Let me know in the comments below…

Martin Huntbach

Web designer & marketer for small businesses. Martin is an experienced search engine and web design specialist, with over a decade of experience working with large corporations to small businesses.

jammydigital.com

The post 4 ways to find web designers to work with appeared first on Content Marketing & SEO Agency | Get More Sales From Your Website.

We’re a web design agency. We charge thousands for websites. You might think we’re a tad strange for dissuading brand new businesses from investing in us. But there’s method to the madness.

This isn’t something we’ve come up with on a whim. Every phone call or enquiry we get now, we ask: are you a brand new business?

What Do We Mean By Brand New Business?

We define a brand new business as business owners who have never owned a business before. We often design websites for business owners starting a new venture, but that’s slightly different. We’re talking about people who are completely new to business.

Do We Not Trust New Business Owners?

Of course we do! Everyone starts off as a new business owner. We started off as new business owners. This isn’t about not having faith in your business. It’s about doing you a disservice.

When we set up our first business we invested thousands in a website and we made HUGE errors that cost us both financially and emotionally. All worked out well in the end. But at the time, we would’ve appreciated someone telling us straight: investing thousands in a website right now might not work.

I’m going to tell you why investing a boat-load of money into a new business website might not be a good idea.

You’ve Got to Test Your Idea

Ideas are wonderful, aren’t they? Sometimes they just pop into our heads at the most inopportune times (usually when you don’t have a pen) and they light a fire within us.

You might think you’ve got a great idea, but do people fully understand what you’re offering? Are they willing to pay you money for it? Is the business viable long term? You’ve got to test your idea out first.

How to Test Your Idea

1. Start by setting up a cheap website

Yup. That is what we recommend! In fact, Martin tells you how to set up a cheap website in his blog post.

2. Get to grips with social media, content marketing, email marketing and SEO

Think of your website as the heart of your business, but you still need to get blood to it! This is where your marketing efforts come in. Now is the time to learn as much as you can, create a buzz about your business and drive traffic to your site.

3. Join membership groups like Content Marketing Academy and Atomic

Not only will they teach you more about content and social media marketing, but they’re also great places to gain feedback, ask questions and make friends. There are plenty of membership sites out there but we’re personally part of these and they’ve transformed our business for the better!

4. Evaluate

Once you’ve underway with all of these things you can evaluate how successful your idea is. Most of the time, businesses stay within the same industry but they tweak their offering to something more desirable for their target audience. They often niche down too, offering more targeted services.

I’m not going to lie, when I started out I felt so overwhelmed with all the information out there. That’s why it’s good to start off slow without the pressure of spending huge amounts of money on a new website.

If you’re looking for helpful advice and support about web design and SEO, why not join our Facebook Group – Website Tips for Non-Techies.

2. Things Change

Businesses are constantly evolving, but nothing changes quite so quickly than in the first twelve-eighteen months of business. Imagine investing thousands in a website, only for your business to change a few months later?

You might think, not such a big deal, I’ll just change the text on my website, right?

Wrong.

Any good website (and, in particular, one that’s going to cost you thousands!) should be informed by certain key factors.

Things that Might Change Early On in Your Business

1. Your target market

Not just the age, sex and location of your target audience, but other stuff. Deeper stuff. Things like what issues are they facing, what’s their ultimate goal, what’s their biggest fear? Your website should be designed in a way that appeals directly to your target market.

2. Your key services

As I said before, a lot of business owners change their offering within the first twelve-eighteen months. They often niche down. In fact, we did this very thing. Over a period of five years, we’ve gone from offering web design, social media marketing, SEO, email marketing and graphic design to just WordPress web design.

3. What you want your users to do?

It’s not always as simple as ‘buy now’. Often people need a little more coaxing to invest in you, that’s why we encourage our clients to think about their users’ journey. Should they sign up to your email list first for example? If so, every page has to be geared towards this action.

These are just a few examples of what we take into consideration when we build your website. There’s a heck of a lot more that goes into it. As well as a lengthy video call with our clients, we also send them a website questionnaire and undertake our own research too.

So if you’re not clear on the answers to these questions, the likelihood is, you’re not ready to invest.

And that’s okay! It’s expected that within the first twelve months of business these things will change. If you have a website professionally designed before then, you might find yourself spending money again to put it right, or your website won’t speak to your target market. Either way, its lose/lose.

3. There’s Less Pressure

We never underestimate the cost of our website packages. £3500 – £6000 is a lot of money to spend for most small business owners, so they have to be confident they can make that money back. If you want to find out why we specifically charge what we do, then read Martin’s post, Why Are We So Expensive?

The likelihood is, investing thousands in a new website will put a dent in your business finances.

You might think, what do you care, we have the money to spend!

Well, actually, we do care. We want our clients to be successful, and you cannot gain success from a website alone. The days of ‘build it and they will come’ are well and truly over. If you invest in a website straight away, you’re already thousands down, with no knowledge of content marketing, social media marketing, email marketing or SEO behind you.

Now you have to spend your time learning about those marketing tools.

If you have an existing platform behind you, you’re at an advantage. You’ll already know how to promote your business and use content management systems. You’ll know exactly what you’re selling and who your target audience is. You might have even built up a loyal audience already. This takes the pressure off when investing in a new website because you can focus on what’s important: your business.

4. You Need to Establish Who You Are

If you’re going to invest thousands into a website, you need to understand who you are and what you stand for.

Before we design your website we ask you to describe your brand using certain words like cheeky or funny, bold or innovative. How you position yourself within the market informs everything from the design, images and copy.

Even if you think you have these nailed down, you’d be surprised how much your business will change. When we first started, we were ‘yes men’, designing websites for under a thousand pound for anyone that would come through the door. As our skills and knowledge has developed, so have we. We now see ourselves teachers in our industry.

This process takes time, and there’s a lot you need to consider when it comes to brand. Of course, this includes your logo, fonts, colours, branding and style. But it’s also your tone of voice (i.e. how you speak to your audience).

Are you formal or informal? Do you incorporate humour? Do you have a teacher relationship with your audience or more of a friend relationship?

It takes time to solidify your brand, and there’s no point having a website designed if you haven’t considered who you are and how you present yourself to your target market.

Conclusion

Recently, a client approached us about having a website designed. He was a brand new business owner, and instead of taking his money we recommended he set up a website himself.

Don’t get me wrong, I’m not saying we’re angels here. We want our clients to be on the same page as us: with a strong sense of who they are and armed with the knowledge they need to make a successful business. He was thankful for our advice, and we’re pretty sure that down the line when he’s ready, he’ll come back to us.

Successful clients are happy clients, and they’re far more likely to trust us, work with us and recommend us in the future if they gain success from their website.

Over to You

Have you ever invested thousands in a brand new website? How did you find the process? Or perhaps this article has made you think twice about investing thousands? If so, I’d love to know your thoughts.

And don’t forget, feel free to join our FREE Facebook group to help newbies get to grips with web design and SEO – Website Tips for Non-Techies.

Lyndsay Cambridge

Owner at Jammy Digital, Digital Marketing Specialist and Writer of Young-Adult Fiction.

jammydigital.com

The post Why New Businesses Shouldn’t Spend Thousands On A Website appeared first on Content Marketing & SEO Agency | Get More Sales From Your Website.

It could cost you anywhere between £500–£5000+ depending on who you choose and what you need.

For example, when we build websites we charge between £3,500 – £5,000. That being said, we usually work with established businesses who are already making money. For more info check our web design pricing visit this page.

But what if you’re just starting out in business? You might not have a big budget and every penny counts.

This is why I wrote this article; I wanted to give you five ways to get a cheap website and talk about the pros and cons of each.

My advice for anyone when starting a business for the first time is to set up a cheap website so you can test your idea and see what works.

1. Free website builders (Free – £20 per month)

Head over to Google and type in “free website” and hit enter. You’ll be presented with lots of companies that allow you to sign up for free and create a website DIY style.

Companies like Wix, Weebly and 1and1 allow you to pick from pre-made templates and get your website online fast.

You can even create your website from scratch if you’re brave enough. You can use their drag and drop software to move your images and text around the page until you’re happy.

Pros of using cheap web builders

• It’s free or very cheap to get started
• Most of these platforms are user-friendly
• Because they’re bigger companies, they usually have support departments to help you if you get stuck
• Hosting and domain fees are usually included

Cons of using cheap web builders

• The cost can increase with every additional feature
• If you do stay on the cheapest plan, they will usually advertise themselves on your website
• The added software that comes with drag and drop can sometimes slow down your website
• Some of these platforms don’t have search engine friendly system which means you could have lower rankings
• You don’t get any 1-2-1 advice about how to build and grow your website like you would if you were working with an agency

2. Use a cheap WordPress template
(Free – £30+ plus hosting)

WordPress (.org) is the most widely used system of its kind. This is the system that I use to build all our clients websites, and I love it.

As long as you have paid for hosting with a company like Siteground, you can install WordPress for free and add a cheap pre-made template for around £30. You can then customise the template and add your content.

WordPress also allows you to add lots of additional add-ons (plugins) for things like image galleries, social media sharing buttons, emails signup forms and lots more.

WordPress websites are also set up for blogging too, which means you can keep your website up-to-date with new content all the time.

Pros of using a WordPress template

• You have a huge library of FREE and paid templates to choose from. Just Google “WordPress templates”
• There are 50,000+ FREE add-ons (plugins) available for all your extra functionality. There are thousands of websites online that help with WordPress problems so you’ll always have help if you need it. Including the WordPress forum which is free.
• WordPress is widely recognised as one of the most search engines friendly platforms

Cons of using a WordPress template

• WordPress comes with a learning curve. Although you don’t have to know code, this can take more time than the DIY option.
• Most templates are built differently, which means if you change it in the future you might have to spend some time learning the new framework
• Like the DIY option above, you don’t have advice along the way. Yes, you can ask questions online, but you don’t have someone guiding you like you would if you hire a company

3. Find a cheap web designer (£100–£300 plus hosting)

If you really don’t want to do it yourself, you can hire a very cheap web designer. There companies online who will build you a website for around £100-£300.

This means you don’t need to spend your time building a site and have the headaches of trying to make it look how you want it to.

These companies can vary from freelancers just starting out or big companies who sell hundreds of these websites a month.

This could be an option for you if you really hate technology, but you only have a very small budget.

Pros of hiring a cheap web designer

• You don’t have to do anything yourself
• It’s cheap; there are many web designers who charge between £100–£300

Cons of hiring a cheap web designer

• The quality of your website will vary dramatically depending on who you choose
• The level of support you will get will be limited. You can’t possibly get much support for such a low price
• You might not have access to update the website once it’s been built
• They might charge you for additional changes which will cost more
• These companies probably won’t take the time to make your website search engine friendly
• For the price you’re paying, they will usually use a pre-made template

4. Ask for favours from friends and family (Free–? plus hosting)

Another option you have when trying to keep costs low is to ask a friend or family member to help design your website.

Everyone knows a “techie”; it’s usually someone’s cousin, niece or nephew. You might think that because someone uses technology more than you, they’re able to design a website for your business. You might get lucky and end up with a half decent website saving yourself hundreds of pounds in the process.

On the other hand, it might take you a lot longer if you’re asking for favours, and you might not get a website that isn’t of the highest standard.

Pros of asking for favours

• It’s free or at least very cheap

Cons of asking for favours

• Your “techie” friend probably doesn’t know how to build websites properly which means there might be lots of website errors
• They probably won’t understand SEO either, so your rankings might suffer
• They might not understand the basic principles of design which will impact your user experience
• If anything goes wrong, they probably won’t know how to fix it.

5. Outsource your website overseas (£50 – £100 plus hosting)

Over the past few years, businesses have become more open to outsourcing certain jobs overseas.

If you’re looking to save money on a website, you can hire a web designer at a fraction of the price of one back home.

Companies like Fiverr and Odesk allow you to browse through hundreds of freelance web designers who are all eager to work with you.

Pros of outsourcing abroad

• It can be a lot cheaper than working with someone in the UK
• You have “some” protection if you use a marketplace like Fiverr

Cons of outsourcing abroad

• The quality of the freelancers work can vary dramatically
• There could be a language barrier which makes communication difficult
• It can be difficult to vet the freelancer or company
• Freelancers will generally do what you ask but won’t usually offer advice or suggestions
• It can be risky if you hire the wrong freelancer and they don’t complete the job
• All round, it can be a bit of a minefield if you don’t know what you’re doing

My thoughts on the cheap web design options above

So there you have it, five ways to save money on your new website.

None of these options are ideal, but if you’re just starting out and budget is an issue, they can be a great starter platform until you start making money.

It depends on your circumstances, but my advice is to use option 2. Use WordPress and install a cheap template.

Spend some time playing around and learning the system; it will allow you to grow your business at your pace.

If you do decide to hire an agency in the future, chances are they will also use WordPress, so you don’t need to learn a brand new system all over again.

My clients have seen great results simply from switching from a DIY website to a WordPress website.

Over to you

Have you tried any of the options above, how did you find the process? I’d love to get your opinion so please leave a comment below.

Martin Huntbach

Web designer & marketer for small businesses. Martin is an experienced search engine and web design specialist, with over a decade of experience working with large corporations to small businesses.

jammydigital.com

The post 5 Ways to get a CHEAP website designed appeared first on Content Marketing & SEO Agency | Get More Sales From Your Website.

It’s a decision that we didn’t take lightly but one that we are happy with.

SEO has been a huge part of our business, and it’s going to be an interesting transition going forward.

Did we fall out of love with SEO? Did we have a bad experience? The answer to both questions is NO.

We love helping our clients get incredible results (who wouldn’t) this is why it took us a long time to make this decision. Stopping something you enjoy doing, and are good at, is difficult for anyone.

Even if you’re doing it for the right reasons.

1. We love building websites

We want to focus all our efforts on building the best websites possible.

I actually started my journey as a web designer 5 years ago. I only added SEO to the mix later on once I learned as much as I could about it.

Learning SEO and getting great results for our clients has helped us build better websites. They tend to rank better, they’re more user-friendly, and we can advise our clients what they could do to improve SEO.

My real passion has always been in building websites. Taking an idea or basic sketch and turning into a reality is what excites me. Creating a website from nothing and see it make money for a client is the best feeling in the world, and we want to spend more time doing this.

Another part of what we love about building websites is seeing the finished product. It’s true; a website is never truly “finished” but there is a point where we launch a new website and hand over the reigns to our clients.

At that point I feel a sense of accomplishment.

However, the very nature of SEO means, it’s never-ending. It’s a continuous service that happens month after month and it never really feels complete. Although this is very profitable, I still miss that sense of completion that I get from my web design projects.

2. We didn’t want to hold anything back

We’ve always tried to be as giving as possible when it comes to our knowledge. SEO is a topic I personally love to talk about and could do so until I was blue in the face.

However, when you offer a service like SEO, there’s always a feeling that I should be saving some of the information for my paying clients. Surely the REALLY valuable stuff should be given to paying clients only…right?

NO!

This is another reason we gave it up. We didn’t want anything to be held back when speaking to clients and prospects.

Our goal is to be 100% transparent with our audience, and now we’ve taken money out of the equation, we get to spread our message without any filter.

And I feel really excited about it.

3. We want YOU to learn SEO rather than pay for it

SEO is easier than you think.

Over the past 4 years since I’ve been offering SEO, I’ve realised that Google are making it easier for small businesses to have an impact on the web.

SEO is easier to understand and less technical than ever before.

There are thousands of SEO blogs out there giving free advice on how to optimise your website for search engines. Not to mention all the books, video courses and podcasts that offer guidance too.

Content management systems like WordPress, Weebly and Shopify allow you to optimise your own website easily and start seeing results within weeks.

It’s far more cost-effective for you to learn and understand the basics and try your hand at at it first.

Even if you decide to hire an SEO agency later on, you’ll be able to understand the work that has been carried out. You’ll have a better grasp of what and why things have been done and save yourself some time and money in the process.

4. We get to spend more time helping our clients

We’re developing a new online training centre for our clients where we’ll put together a series of videos and downloads that will help them understand SEO better.

When you hire us to build your website, you’ll have the opportunity to join the training centre and learn everything you need to know to drive more organic traffic to your website.

We’ll teach you everything we’ve learned over the years, and you can implement it yourself without the need for an SEO company.

Now that we’ve stopped providing SEO services, it means we have more time to invest in training.

5. We are still offering SEO consulting

Although we are not taking on new SEO projects, we are not going anywhere, and we can still help you with your SEO strategy.

We offer hourly 1-2-1 coaching via Skype, and we also offer a website critique service where we’ll review your website and send you a video with our feedback.

These services allow us to help more people for a one-time fee. No contracts, no monthly fees, just 100% help and advice tailored around your needs.

What happens now

So what does this mean, is the last time I’m going to talk write about SEO?

Nope.

I’m planning on writing a lot more SEO content for my audience; I want to start recording more videos and creating ebooks too. I just want to give away my knowledge, rather than save it for my SEO clients.

Summary

It’s never easy cutting a service from your business. Especially one that’s been very profitable over the years. I made this decision even though it went against my business instincts. I went with my heart instead. And I’m happy that I did.

If you want to take advantage of our website critique service, hit the button below. We’ll send you a 30-minute website critique video telling you how to improve your SEO.

Over to you

Have you ever made a decision that didn’t make sense on paper? Maybe like me, you chose to go with your heart rather than your head. Share your thoughts in the comments below.

Martin Huntbach

Web designer & marketer for small businesses. Martin is an experienced search engine and web design specialist, with over a decade of experience working with large corporations to small businesses.

jammydigital.com

The post Why we’ve stopped selling SEO appeared first on Content Marketing & SEO Agency | Get More Sales From Your Website.

You know you need to hire a web design agency to create your new site, but you’re not sure where to start.

You could work with a small agency like us, or you could hire a big agency with a fancy office.

But what’s the REAL difference?

I’ll be honest; I would never class us as “cheap”. We charge between £3K–£5K for a website, which is significantly more expensive than WIX and your bog-standard local web designer. People often ask why we are more expensive. You can find out why we’re more expensive by reading this blog post.

That being said, we have ALSO been asked this question too…

“Why are you so much cheaper than larger agencies?”

You may be thinking:

• Are they cheaper because they’re not as good?
• Do they have the right skills?
• Can they handle my project?

How much do larger agencies charge for web design?

Many of our clients have been quoted 5K-10K for a basic website and upwards of 15K-20K for a website needing additional features. Comparatively, we usually charge between 3K-5K on average.

What’s the difference between us and them?

In this post, I’ll explain exactly what you will (and won’t) receive from us when it comes to getting a new website. And why I think we’re cheaper than other agencies.

1. No big fancy office

We work from home.

We make no bones about it. We love working from home. There’s no traffic for one thing, and my wife and I each have an office with all the space we require.

But many website design agencies rent spaces. Depending on the agency, some of these spaces can be extra fancy, complete with cool bean bag chairs and coffee machines.

After a brief search on Rightmove, renting a decent space, suitable for meeting clients, could set me back £2000 per month. That cost, along with public indemnity insurance, furniture and heating/gas costs, would need to passed onto you, the client.

With the exception of the slightly higher utility bills from using the kettle 18 times a day, there’s very little extra cost from me working from home.

Working with us:

• Overhead costs are lower, and these savings are passed onto you

Working with a larger agency:

• You get that ‘red carpet’ experience
• Bean bag chairs!

Understandably, some people are put off by this. They like the idea of a big agency who can roll out the red carpet for them in the style of a dedicated office space. And I get it, I really do. Having a website designed is exciting, and a fancy office adds to that experience.

But a lot of our clients, most of which live over 3 hours drive away, don’t really care that we work from home. They just want a good product.

Which brings us nicely onto our next point….

2. We don’t do in-person meetings

“Will you come and meet us?”

99% of the time, the answer to this question is no.

It’s not that we don’t want to see you. We love communicating with clients. And personally, finding out about you and your business is the favourite part of my job.

But we still won’t come and meet you. Instead, we communicate via video call, phone, emails and recorded videos.

Why do we do only communicate online?

How does this make the cost cheaper for you?

It’s true, the cost of travel isn’t much. Travel from Manchester to Edinburgh for two people is £150.00 (ish). A hotel is about £100.00.

So you’re probably thinking, ‘well £250.00 out of the three grand you’re charging for the website isn’t bad, right?’

And you’d be right.

The biggest issue for us is time. Say we did that two or three times a month. We could lose 4-6 days out of each month travelling and in meetings. It’s just not feasible.

Time is money, unfortunately. And the more time we spend dedicated to travelling for your project, the more we’d have to charge and the longer the project would take.

We’d have significantly fewer clients, which means we would have to charge a smaller pool of clients more for each project.

Plus, we’ve found a whole host of benefits when communicating online compared with face-to-face.

Working with us:

• You get to see your website and the progress as we go along. There’s not just one meeting and then a brand new website, we have a few video calls throughout the process.
• We’ll send you training videos which will last forever. If you want to update your website at 8 pm on a Friday night and you forget how to do something, you don’t have to wait until Monday to find out!
• You have time to formulate feedback – you’re not put on the spot as you may be in a face-to-face scenario
• Cheaper overall costs, which are then passed onto you.

Working with a larger agency:

• Sometimes it’s easier to explain what you want face-to-face, but we find a video call is always good for that too! Especially with our screen-sharing software.
• Free coffee – we can’t give you a frappuccino through the computer screen, but we are hoping technology catches up soon!

3. We don’t have lots of staff

A lot of agencies have project managers, a sales team and administrators as well as web designers and graphic designers, etc. This varies from agency-to-agency, however, comparatively we’re very small.

The obvious reason our projects are cheaper than other agencies is because we don’t  pay for a team of staff.

As well as the research and design, we also do all the admin, accounting (alongside an accountant), marketing and brew-making between the two of us.

This means we have to carefully plan-in each project, and a single web project usually spans over two months.

Working with us:

• You speak directly to the person designing your website – Martin. There isn’t a number of people you must go through in order to talk design.
• You don’t have to explain your point to numerous people
• You get to speak to the people at the top! We make all the decisions – there’s no waiting around for things to be signed off by managers
• We’ll never put you on hold with crappy background music
• You don’t get lost amongst so many different projects
• And the biggie…it’s cheaper

Working with a larger agency:

• It may take them less time to design a website – our websites take a minimum of two months to create (from research to launch).
• As long as you have the budget, larger agencies tend to be able to work with anyone. Whereas we work with fewer clients who we can truly help
• If you don’t like your account manager personally, you can usually request another one.

4. We provide one main service

We offer one service: Bespoke WordPress website design.

Don’t get us wrong; this service encompasses a lot of different things. We think about the whole process your user must go through, and how best to get them to do exactly what you want them to!

We don’t just design, there’s so much that goes on in the background, such as email marketing integration, online payments integration, and crafting attractive copy to increase click through rates, for example.

But, we still only offer one product.

Why does this save you money?

Firstly, this saves you costs because we don’t have to spend time and money learning and keeping up-to-date with many different things.

The second reason is that we don’t bundle in lots of services under one roof like many integrated digital agencies.

We’ve had to learn this the hard way.

In the beginning, we offered too many products and stretched ourselves way too thin.

However, a larger agency doesn’t have this problem. So you may find that many of these items are bundled into a large package, which of course, increases the cost, but can be a good thing depending on what you need.

Working with us:

• Highly in depth knowledge and skill about one particular subject – how to turn your visitors into customers using a bespoke WordPress website.
• Staff training costs are low
• No added extras bundled into our packages

Working with a larger agency:

• Can usually handle all of your marketing and branding under one roof
• No need to go to multiple suppliers – such as a web designer, logo designer and copywriter
• Your marketing and branding is consistent as it’s all completed in one place

5. We hate suits

There. We said it. We hate them.

We don’t wear them, and we don’t expect you to pay for them.

Summary

In some ways, we’re quite a low key agency.

We’ve created a business that we love, and it never feels like we’re working (except when we’re filling in a tax return). We don’t have any ambitions of becoming a huge agency complete with a team of staff and a fancy office.

That’s ultimately why we’re cheaper than some others out there. However, that’s not to say we’re the right agency for you.

It’s not just about the cost.

There are advantages and disadvantages to working with us over other agencies, and we hope we’ve made this a little clearer for you! Our aim has always been to minimise the small agency disadvantages as much as we can.

Over to you

So, have you ever worked with a smaller, cheaper agency? What did you like about it? Or perhaps you prefer larger agencies with a strong presence and name? Let us know your thoughts in the comments below!

Martin Huntbach

Web designer & marketer for small businesses. Martin is an experienced search engine and web design specialist, with over a decade of experience working with large corporations to small businesses.

jammydigital.com

The post Why Are We So Cheap? Working with us vs a Larger Agency appeared first on Content Marketing & SEO Agency | Get More Sales From Your Website.

And I don’t blame you. Getting a new website is expensive.

After all, you might be pretty IT savvy. How hard can it possibly be?

I just want to make one thing clear.

Creating a good website is NOT about technical skills.

It’s about much more.

There are many experienced IT companies out there that have terrible websites. IT skills alone won’t deliver a profitable website.

So if you’re thinking about creating your own website, please take a few minutes to read this post. It could be the most important article you’ll read all year.

Drag and drop web design

For those who have limited technical skills, it may be tempting to design your website using drag-and-drop software via companies like WIX, Weebly or Squarespace.

These companies would have you believe that you can knock up a quick website within a day, sit back and let the money roll in.

It might seem easy enough to get started but you’ll quickly realise that there is a LOT more to it. Especially if you want to add or change anything which is outside of their restrictive templates.

Even if you do spend a few weeks or months getting it to look exactly as you want, chances are the final design is not what you’d get from an experienced web designer.

This is why I wrote this article. I wanted you to be fully aware of the complications before you waste time and money trying to build your own website.

Here are the 7 main reasons why you should avoid building your own website without any help and support.

1. Design limitations

Design is not something you can simply pick up in an afternoon. You can’t learn how to design a website without years of experience.

• It’s about how it looks
• It’s about how it makes people feel
• It’s about how it makes people act
• It’s about user experience
• It’s about the character of your business
• It’s about your message to the world

Above all else, website design is about building TRUST.

Without a solid understanding of design, you’ll almost certainly get it wrong. Your competitors on the other hand, might choose to hire a professional web designer and avoid any mistakes.

If you feel like your design skills are limited, then it’s best to stick within the confines of a theme or template. Most people go ahead and try to change a lot about the theme, but this is where you can look amateur.

And if you can, get feedback on your website from a professional website designer, even if that means paying for something like a website critique.

And if all that scares you, then hire somebody to help. You’ll save yourself a lot of time and get something that looks professional.

2. Lack of SEO knowledge

SEO or search engine optimisation is an ever-changing landscape. Search engines change their rules all the time and what worked last month might not work this month.

I’ve been helping clients with SEO for years and I’m still constantly listening, watching and testing to see what’s changed with Google and the other search engines.

I need to have my ear to the ground to be able to keep up to date and build search engine friendly websites. Not only that, if you build your own website, you’re going to have to have an understanding of:

• 301 redirects
• Backlinks
• 404 error pages
• Schema markup
• DA and PA
• Anchor Text

If you don’t feel comfortable with SEO, you could be making some critical mistakes with your website. Mistakes that could cost you 100’s or 1000’s of monthly visitors to your website. We at least recommend you get to know the basics of SEO if you’re designing your own website, such as investing in our SEO Starter Pack.

3. You are NOT your customer

Nobody knows your customers better than you. You live and breathe your business every day and it’s fair to say you know your stuff. We like to think we’re exactly the same.

However, when you’re so involved with running the business, it’s sometimes difficult to see things from your customers’ perspective. It’s difficult to imagine what it might look like seeing your website for the first time by a prospect. This is known as “the curse of knowledge”.

That’s where we can help. We run a membership community where we help and support people building their own websites (and our own plugin page templates to help!) We give regular feedback to our members on their websites. Here are just a few of the common errors we see on websites, just within the first third of your homepage!

• No prominent contact details
• No clear call to action
• No statement explaining succinctly what it is you do

4. You might need help along the way

Like anything technical, building a website is not easy and there will be hurdles along the way. You might be able to pull something basic together with some tutorials and the odd YouTube video, but what happens if something goes wrong?

How will you be able to fix it?

You could try to figure it out yourself by digging through lots of forums and using trial and error, but this could take days. You could hire a techie and pay for a 1hr consultation but this can cost hundreds of pounds.

It’s worth either using a web designer or joining our membership where you get help and support along the way.

We’ve spent years educating ourselves on the technicalities of designing websites and have come across plenty of problems and solutions over that time.

There’s no need for you to do the same.

5. You won’t have the right tools for the job

Designing websites is a specialist skill. Like any creative skill, it requires a number of tools to ensure the job is done correctly.

Here is a list of tools we use to build highly successful websites;

• Adobe Photoshop
• Adobe Illustrator
• WordPress
• FTP
• Premium Plugins
• Technical Audit Tools
• Rank Tracking Software
• Competitor analysis software
• Email Marketing tools
• Landing page software
• Cross Browser Software

Most of these tools are expensive but they are necessary. Especially if I want to create high impact websites for my clients that perform well in search engines.

If you don’t have these tools and/or know how to use them, then you might not get the result you’re hoping for.

It took me a good few years to learn how to use these tools and even longer to use them effectively.

Hiring a web designer or joining our membership will help. A web designer will already have such tools and in our membership, we give you access to tools and templates which make your life so much easier.

6. It will take you much longer than it needs to

Learning to build a website from scratch can take a long time, especially if you aren’t very technical. Even if you’re using drag and drop tools you may need to do a lot of tweaking to get it right. Not to mention all the image editing and resizing to make it look good and load quickly.

As you know, time IS money and whilst you’re learning how to build a website, you’re not managing or marketing the business.

In our membership, it takes our members around 2-3 weeks to build their website and that is because they have our support. A web designer will probably take longer but your time isn’t taken up with building the site yourself.

7. Your competitors

Even if you do have the time to create your own website, chances are your competitors’ websites will look superior. I’m not trying to be mean, but if they have paid for a professional website to be designed and you haven’t, the likelihood is that theirs will work better.

Many businesses understand the importance of quality, which is why they choose to pay a web design company instead of doing it themselves.

If you are trying to stand out then you’ll want a high-quality website then looks better than your competition.

When you should build your website yourself?

Now it’s not all doom and gloom. Not every business owner should go to a website design agency or freelancer to build their website. Some can and should build it themselves. These are business owners who are just starting out, or who aren’t clear on their audience, products or services just yet.

Also, remember, it doesn’t have to cost thousands for a new website. You can get a website at £1000 or even £500.

For those who are wanting to learn and don’t want to spend thousands on a website, our membership is a great option.

And for those who do have the funds, we recommend using a good web designer to help you.

My biggest frustration

This may appear like a shamelessly unbiased blog post. And it is! But the reason I’m writing it is that I’ve had client after client tell me their frustrations when trying to build their own website completely on their own with zero support.

Believe me, at some point you’re going to have to pay a professional (even if it’s just a small amount) if you want your website to be a success and not a time-suck!

Over to you?

Remember, the next step once your website is live (whether you build it yourself or get someone else to do it) is to drive traffic to that website! And you can do this through something like our SEO content writing service.

Martin Huntbach

Web designer & marketer for small businesses. Martin is an experienced search engine and web design specialist, with over a decade of experience working with large corporations to small businesses.

jammydigital.com

The post 7 reasons you SHOULDN’T design your own website appeared first on Content Marketing & SEO Agency | Get More Sales From Your Website.

You might have a number of questions and concerns, but, without spending hours on the phone speaking to dozens of web designers, how will you know who to choose?

This is why I wrote this article.

I wanted to lay it all out on the table and show you our entire process from start to finish, so you know exactly what you get when you hire us.

Below, I’ll walk you through the 31 steps we use to create a high-performing website that works FOR you!

1. We talk, usually via Skype

Before we start working together, we’ll book in some time to have a chat about your project. We’ll usually do this on a live video call and discuss what you want to achieve from your new website.

We’ll take a look at your existing site (if you have one) and we’ll go through your ideas for the new site. We can use this time to talk about your goals and objectives so that we have a better understanding of how we can help.

Essentially, this call is to work out whether we are a right fit for each other. I work only with clients who I can truly help, which is why this call is important. We’ll also discuss your budget, and I can give you an indication of what we charge.

2. Questionnaire

Following on from our initial call, we will send you a website questionnaire to fill out. This will allow us to gather additional information so we know as much as possible about your business before we start designing and building it. The more information we have, the better the finished product.

3. We send you a quote

Once we have all your requirements, we will send you a full proposal for our services, including all the website features you requested. We may also include additional elements that we think would work well for your website. More often than not, the fee for our services is similar to the price we discussed on the call.

We can also include a quote for creating your website content. Most of our clients hire us to write the text for their new website. This is an option for you, too.

4. Research

Using the information you provided on the initial call and the questionnaire, we will begin our own research. We will do a deep dive into your world, learning as much as possible about your industry and your competitors. We’ll perform some keyword research to find out what your customers search for online. During this time we’ll look at dozens of different websites, leaving no stone unturned before moving forward with any designs.

5. Initial concepts

Once we have enough information from the research, we then move onto the planning stage. This is where the fun begins. This is the creative part that I personally love the most. We’ll start by sketching out some layouts on a whiteboard. We use a lot of post-it notes and marker pens to come up with a basic wireframe of your pages. This begins the initial framework of your new site.

We’ll also discuss the main colours we’ll be using and taking into account what you already have and what we would recommend. We’ll decide on the best use of fonts and where to place your headlines and content for the most impact. We’ll also decide where your calls to action will go and how to ensure they are clearly displayed for your users.

6. Mockup

The next stage of the process is to take all the rough sketches and post-it notes and turn them into a work of art. Your website. We use Adobe Photoshop to pull together all of the pieces from our planning to create a mockup. We’ll position each element one by one and add some content to bring it to life.

Everything from your logo to your social media icons will have its own rightful place. Every inch of the design will be considered, informed by the research and concepts we’ve previously completed. Some of the initial ideas won’t work when we add them to Photoshop. And that’s fine. At this stage, there will be a lot of testing and trial and error along the way.

Chances are the design will change numerous times throughout the mockup stage until we are happy. This is one of the most import steps, and we’ll keep working on it until we have something that looks spectacular, is user-friendly and ensures maximum results.

Here’s an example of us building a mockup

7. You see the design

This is the fun part for you. This is the first time you get to see the design since we’ve started working together.

Once we are happy with the mockup, we’ll send you the homepage design via a video link. In the video, we’ll walk you through the design and talk you through each element one by one. By using a video, you get to see the full design as if it were a real website. We’ll explain why we’ve designed it the way we have and you’ll get to experience it before we move forward with the rest of the project.

Please note

Some of the items on the mockup will act as placeholders. This means if we are waiting for images and text from you, we may use stock images temporarily until we have all the correct information. Currently, your mockup is still a static document; the extra content can be added later on in the process.

8. Feedback

Once you’ve watched the video and had chance to reflect on what you’ve seen you can tell us what you think. You can also ask us any questions, and we can discuss what you want to change, if anything. This is your opportunity to let us know if we’ve missed out any key information so we can add it before moving forward with the build.

9. Continue with designs

Once we have the homepage nailed down, we then design the layouts for your other pages. You will generally have 3 unique layouts to choose from for your website. A homepage, an inner page and a blog page. We’ll design the additional pages using Photoshop like we did before. The colours and style will match the homepage, but the structure will be different.

10. Domain name

When we are happy with the designs, we then move onto the technical aspects of the process. We will register your domain if you haven’t already done so. If you have already done this, then we will use a temporary domain, which we’ll work on while we’re building your site.

Please note

Even though we register (and purchase) the domain for you, you will own it. It will be registered in your name.

11. Hosting

Along with your domain name, we’ll also purchase hosting. This will allow us to install a coming soon page and set up your email accounts so you can use them while we’re building your website.

Please note

If you already have an existing site, this will already be set up for you.

12. Setup of emails

It’s time to register your email accounts. This is where you get to decide which emails you’d like to use. You can have as many as you like. A few popular choices are yourname@yourdomain.com, info@yourdomain.com, sales@yourdomain.com and enquiries@yourdomain.com.

13. Install WordPress

The very first thing we need to do before we build your website is to install WordPress. WordPress is the content management system we’ll be using for your site. It will allow you to make changes easily, so you don’t have to pay us every time you want to add something. If you want to know why we ONLY use WordPress, then this article will explain all.

14. Add coming soon page

Once we’ve installed WordPress, we will add a “coming soon” page. This means we can start working on your website and we don’t have to worry about your customer stumbling across a half-built website. Instead, they’ll be greeted with a nice, warm welcome in anticipation of your brand new site.

15. Install the Genesis Framework

We use something called “Genesis” to build your website. It’s a WordPress framework that allows us to have 100% control over the technical aspects of your website. It also allows us to take your truly bespoke design and turn it into a fully functional website without additional “drag and drop” software.

16. The techie bit – Photoshop to website

We then take the Photoshop files we created for your mockup and your other pages and add them to your website. To do this, we create page templates for each unique design using a number of fancy tools and techniques (Code editors, FTP, CSS and PHP).

This sounds complicated and confusing, and it often is. It can take a lot of trial and error and is probably the most time-consuming part of the project. It needs to be done properly otherwise the website won’t look like the initial design you fell in love with.

We also have to prepare the site for mobile devices. The website will need to look good no matter what device is used to view it. We’ll assign a specific layout for mobiles, tablets, laptops, etc,.

17. Add pages and assign templates

We will then create all of the pages for your website within WordPress. Usually, we’ll just add blank pages with the titles, to begin with.

If this is a redesign of an existing site, we’ll also need to make sure that the URLs for these pages are the same as the old site. This isn’t always possible, so we’ll need to be extremely careful setting up redirects as we don’t want any broken links when you launch your new website. More on this in step 25.

18. Choose page style

Once we have added your blank pages, we then need to choose how each page will look by selecting the relevant template which we created in step 16. Generally speaking, the homepage and the blog page will be unique, but most of the inner pages follow a very similar style.

19. Add menu items

We then add your menu items to their assigned position. This is where we choose which pages will appear within the main navigation area of your website and order them appropriately.

You may have more than one menu on your website (e.g., sidebar, header, footer, etc.) so we’ll need to be careful not to duplicate pages. We also need to keep in mind the end user and how they can navigate through the site easily.

20. Add content

Once we have added all the menu items to your website, we can then add the content. We take the text and images for each section of your site and place them on the correct page.

We will arrange your content in a way that makes it easy to consume. There’s nothing worse than blocks of text with nothing to break it up. We’ll use images and headings to make it as readable as possible.

21. Plugins

We then install any relevant plugins to your website. Plugins are like website add-ons, and we’ll use them for most of the advanced features on your site. There are over 45,000 plugins to choose from, another great reason to use WordPress. Things like image galleries, contact forms, and social media sharing buttons can all be added by using these pre-made applications.

We may also adapt the plugins to make them look more in keeping with the style of your website.

22. API integrations

Aside from using plugins, we may also need to integrate additional applications from third-party websites. Services like MailChimp and PayPal use APIs so they can communicate directly with your website. Think of them as plugins on steroids. They will make your life easier and most major companies make their software WordPress friendly.

23. Test contact forms

We’ll go through your website, testing all of the contact forms, ensuring that they work properly and that emails go to the right place.

We can edit the form so you can gain any relevant details you’ll need from your prospect. We can also add more email recipients, meaning multiple people can receive your enquiries.

24. 301 redirects

If this is a redesign of an existing site, we’ll need to ensure all of your old pages are correctly transferred over using 301 redirects as we said in step 17. On occasion, you may not want to keep the old pages, or you might want to change the URLs. That’s fine. But we will need to set up 301 redirects for each page you plan on changing.

Essentially, we’ll communicate with Google exactly what you’re changing, so it knows where to redirect traffic if users land on a specific page in the search results.

Take this example below:

Old URL: exsistingwebsite.com/about-us
New URL: exsistingwebsite.com/about

We’ll make sure that if your old URL is displayed on Google, the page will automatically redirect to the new one. So no lost traffic.

25. Mobile friendly test

We will then test your website on different sized screens to see how it looks. During the website build stage (step 16) we assigned a different layout depending on the size of the device e.g. iPhones, iPads, laptops and desktops. However, we’ll still need to check it to make sure looks OK now that we’ve added plugins.

26. Page load speed

We need to check one last thing before we feel comfortable releasing your website to the world. We want to test your page load speed to make sure the site is running as quickly as possible. Google advises that all websites should load within 5 seconds to avoid any kind of penalty.

We use a number of tools to confirm your new website is as quick as it can be and we might even install some additional features to improve it if it needs it. The quicker your website loads, the better the experience for your users.

27. Cross browser test

There are many different web browsers, Chrome, Firefox, Safari and Internet Explorer to name a few. Each browser will display your website slightly differently. There’s no real way to avoid this but we do make sure to catch any major differences and glitches.

28. Yoast SEO plugin

We will then install the Yoast SEO plugin to your website. This is the tool that will allow you to optimise your website so that search engines can find you more easily. We will set it up for you and use it to verify your website with Google in the next step.

29. Submit sitemap to Google Search Console

Using Yoast, we can connect your website directly to Google. This means they can provide you with extra data about your website, and send you an email if you have any errors going forward.

We then provide Google with a list of web pages from your site so they can start listing them in search results. This is known as your “sitemap”. Chances are they would find your site over time anyway but this way they will keep their records up to date every time you make a change to your site.

30. Google Analytics

Once we have given your site to Google, we can then create your visitor tracking account. Instead of using fancy plugins for this, we use Google Analytics. This is a free tool that Google provide to show you everything you need to know about your website visitors. This will show you everything from monthly visitor numbers to the most popular pages. It’s a very valuable tool which you want to keep an eye on.

31. Rank tracking

We’ll add your website to our rank tracking software and keep an eye on how well you perform. From the day we launch we’ll have a record of your Google rankings and keep track of how they adjust within a month of launching. The main reason we do this for you is to make sure there aren’t any technical issues affecting your website’s performance.

Summary

So there you have it, our entire web design process from start to finish. I didn’t want to focus on the technical aspects of what we do. Instead, I wanted to show you the broad outline so can see what’s involved when designing a website. Hopefully, I’ve answered a few questions along the way. But if you have anymore, feel free to comment below!

Martin Huntbach

Web designer & marketer for small businesses. Martin is an experienced search engine and web design specialist, with over a decade of experience working with large corporations to small businesses.

jammydigital.com

The post How we build your website from start to finish appeared first on Content Marketing & SEO Agency | Get More Sales From Your Website.

It’s a tough question. But if you’re looking for a new website for your business then this article should certainly help.

I’ve decided to put together a list of the top ten agencies in Manchester who specialise in website design.

And in case you’re wondering; the answer is…

NO!

We didn’t include ourselves in the list below. That would be a bit weird. But if you like, you can…

Get A Quote Here or call 0161 410 1990

What I wanted to do instead was to take a completely unbiased approach when writing this article.

We understand that not everyone is going to hire us to build their website and that’s fine. My goal is to only work with companies who we can truly help.

Just because we are not the right fit for you doesn’t mean we can’t help you choose someone else.

How we came up with the list

Obviously this is my personal opinion based on many years experience in the industry but we did take a few things into account before including them in the list below.

• How good is their agency website
• How good are their client’s websites
• Their online customer reviews
• User experience of their site
• Branding and overall style

We’ve also included a short description of our favourite project for each web design agency.

1. Soap Media

There’s no doubt about it, Soap Media are a hugely impressive agency, specialising in all things web and digital. In their ten years+ in business, they’ve worked with Pontins and Booths, to most recently, the AA.

Favourite Project

I’ve always been a fan of Blackpool Grand Theatre, so I was intrigued when they launched their new website. Soap Media was their agency of choice and they built them a fantastic website. It’s bold, clean, vibrant and, most importantly so easy to navigate. Managing how the user flows through your website is tricky. Soap Media got it spot on.

Google Reviews:
4.9 stars (7 reviews)

2. Shape/Made by Shape

Made by Shape are based in Atherton, just outside of Manchester. They’re well known for web design and in particular, e-commerce websites. They have a team of around nine staff, an impressive portfolio of work and a hugely helpful blog which they update regularly.

Favourite Project

An e-commerce website for Rachel Bates Interiors caught my eye. The great thing about this site is that it doesn’t look like an e-commerce site. With over 17,000 products this site offers a lot of functionality but with a beautiful, delicate design.

Google Reviews:
5 star (11 reviews)

3. Supremo

Supremo are a team of three but don’t let their size fool you. The hallmark of any good agency isn’t the number of staff it has, it’s what they produce; and Supremo produce some great work.

Favourite Project

I love the Jam PR website. Supremo are right when they say “this site certainly doesn’t look like your bog-standard PR agency site”. It’s unique and quirky, and I love the illustrations which just give the site a real sense of character.

Google Reviews:
5 star (4 reviews)

4. Carbon Creative

Carbon Creative lead from the front when it comes to being green. They’re mindful of their environment, and even plant a new tree for every new client they take on. They’ve done some real creative and innovative work, particularly for charities and public sector organisations.

Favourite Project

The Joseph Chamberlain Sixth Form College website. Sometimes, you have to speak to many different audiences through one website. This can be difficult. But Carbon Creative have achieved it with this project. They designed a site that appeals to prospective and current students; as well as staff, parents and carers.

Google Reviews:
5 star (1 review)

5. Creative Spark

Creative Spark are a tight-knit team who’ve worked with some jaw-dropping clients such as Virgin Money and The Ministry of Sound. They’re hugely active on their blog and also social media, offering helpful advice and opinion pieces that give you a real insight into how this agency operates. Their work speaks for itself–hugely creative and original stuff.

Favourite Project

Okay, maybe I’m a little biased with this one. I am a huge Manchester City fan, after all. However, the Manchester City, Cityzens site, is a membership website packed with functionality. It makes you feel part of a community, allowing you to engage with fans from all across the world. It’s enough to get you singing Blue Moon.

Google Reviews:
5 Star (3 reviews)

Need A New Website? – Get A Quote Here

6. Urban Soul

Urban Soul are a digital agency based in Rochdale with an impressive client history, including Interflora and Leeds Council. They particularly specialise in web design and print media.

Favourite Project

I really liked IDEM Living. Urban Soul designed the logo, which is a colourful sketch that really fits in with IDEM Living’s brand. The website is clean, easy-to-use and most importantly fun!

Google Reviews:
5 star (10 reviews)

7. 22 Group

22 Group are a creative agency who have a particular specialism in brand development and management. They’re a highly creative agency, producing some exciting work. They’ve worked with the NHS, New Look and Santander.

Favourite Project

Meyers Family Run Estate Agency. 22 Group really ‘get’ branding. They reflected the estate agencies family run values and different approach through some really quirky and original designs, which were then mirrored across their website and marketing material.

Google Reviews:
5 star (1 review)

8. Digital Next

Digital Next was born from two brothers in 2009. It’s grown rapidly in such a short period and they now have over two hundred and fifty staff worldwide. They offer SEO, PPC and web design services as online PR and content marketing.

Favourite Project

Digital Next do some great work in SEO and online PR. But I really liked the website they designed for NCC Home Learning. Again, this is an e-commerce website built using Magento, but one that doesn’t look like an e-commerce site. It’s highly engaging and user-friendly with lots of functionality.

Google Reviews:
5 star (21 review)

9. Candid Sky

“Champions of Search and CRO (conversion rate optimisation)” Candid Sky are not just another web design agency. They also specialise in the technical aspects of websites i.e. development, conversions and search engine marketing. They’ve worked with some pretty big clients such as Sage and Royal Mail.

Favourite Project

The Peninsular Law firm website. This particular website is amazing in so many ways but what I love most is the strong “conversion focused” design. Every inch of this website has been built to increase enquiries. It’s a great looking website but it also does it’s job too.

Google Reviews:
5 star (17 review)

10. Fat Heads Creative Studio

Fat Heads Creative Studio was born in 2007 with a team of two. They offer design services including print and brand identity as well as web design. They are still only a small team but have worked with some big clients including many Schools and Colleges across the UK.

Favourite Project

I really like the Hartlepool College website. It’s fun and interactive. They use a vibrant set of colours that bring the website alive. It has a unique layout that draws your attention and keeps you engaged.

Google Reviews:
5 star (3 review)

Summary

Writing a blog post about 10 OTHER web design companies may seem a little…odd. But as I said earlier, we might not be the right agency for you. If that’s the case, you now have another 10 companies you can choose from who we’d be happy to recommend.

Now What?

If you found this blog post useful, please share it on social media and feel free to link back to it if you think it can help your audience too.

Need A New Website? – Get A Quote Here

Martin Huntbach

Web designer & marketer for small businesses. Martin is an experienced search engine and web design specialist, with over a decade of experience working with large corporations to small businesses.

jammydigital.com

The post Top 10 Best Web Design Companies in Manchester appeared first on Content Marketing & SEO Agency | Get More Sales From Your Website.

Common misconceptions about WordPress

• “WordPress is that crappy blogging thing isn’t it?”
• “Why would I pay a web designer when I can get WordPress for free?”
• “WordPress is drag and drop, I need a proper web designer who knows code.”

I’ve heard these concerns plenty of times before. Usually from first time business owners who are just starting out or old fashioned web developers who are too stubborn to change their ways. Either way it’s time to set the record straight.

WordPress.org vs WordPress.com

Before I go on, I just wanted to clear something up. We use WordPress.ORG to build your website and everything we talk about in this article is in reference to that. WordPress.COM is different. This is a separate product all together and is usually used as a DIY blogging tool and it tends to be very restrictive. I wouldn’t recommend it for a business website.

Below I’ve outlined 9 reasons why wordpress.org is the only platform you’ll ever need.

1. You can make changes yourself easily

First and foremost, this is why I love WordPress. You, as the client have control over the website which means you don’t have to pay your web designer for every little change. WordPress is a content management system (CMS) which means that once the site has been built you can add, edit and delete things yourself.

It comes with a basic editor that looks like this…

As you can see, it’s very similar to the formatting palette on Microsoft Word or any email provider such as Outlook or Gmail.

If you’re still worried about the learning curve then please don’t be. We send all our clients helpful training videos on how to use WordPress. We’ll teach you how to make changes and keep the site up to date. There are also plenty of resources on the web that teach you how to use it, some of which I’ve included further down the page.

2. Complete control over the design

Some people think WordPress is a basic platform and doesn’t allow for much customisation. This is simply not the case. WordPress allows us to build completely bespoke websites that are tailored around your business.

Some platforms don’t allow for advanced customisation which make it’s difficult to create truly awesome websites. They only have basic options that deliver basic results. It is important to have complete control and you might not have this option with other platforms.

We design your website using Adobe programmes such as Photoshop and Illustrator. We make it look exactly how we want it to before we touch a line of code. We then build your site on WordPress by transferring each design element over one at a time. Your business is unique and your website deserves to be too.

3. Free & paid plugins

Another huge benefit of using WordPress is that you can install extra “add ons” to your website. These are called plugins and they will make your life so much easier.

Let’s just say you want to add an image gallery to your website, this can be achieved very easily by searching the WordPress plugin library for “image gallery”. You can then browse the extensive list of free and paid plugins, most of which can be installed in less than a minute and you can start adding your images.

There are over 45,000 plugins in the WordPress library and most things can be accomplished if your know what you’re trying to do. Below I’ve added a list features you might want to have on your website. I’ve also included a link to a FREE plugin so that you can achieve it.

• An online shop facility – Woocommerce
• Social media sharing buttons – Sharaholic
• Image Gallery – Envira Gallery
• Email signup form – Email Subscribers
• Display your testimonials – Strong Testimonials

We will obviously install what you need whilst we are building your website, however you may want to add additional features once you’ve gone live and plugins are a great option.

There are great benefits to using plugins. Imagine having to build everything from scratch – gallery, calendar, contact form etc. All that costs money, and it could send your web costs spiralling. Most of the time a free plugin will give you what you need for a fraction of the cost.

4. Free and paid Templates

WordPress allows you to quickly install pre-made templates very easily. Much like plugins, there are 1000’s of free and paid themes to choose from, each with their own own style and layout.

If we are building your website, you don’t have to worry about this as everything is built from scratch. However, it’s nice to know that if you wanted to change the style of your website in the future you can do so using a 3rd party template.

WordPress have their own template library you can browse to see if anything takes your fancy.

5. Free Online help

Obviously, if we build your website we are always happy to help where possible, but most of our clients end up learning a lot themselves too.

WordPress is the most popular CMS of its kind. This means that if you get stuck along the way, chances are you’ll be able to find articles and videos online to help you.

WordPress Support

WordPress do have their own support forum which is free to join and very useful.

Google

Google is the first place most people go to if they have a problem. A simple Google search for “how to install an image gallery on WordPress” will give you more than enough information.

YouTube

Youtube is a great resource for WordPress help. If you’re like me and you’re more visual, watching a few Youtube videos will save you some time.

Udemy

Udemy is another great resource. Technically Udemy is a paid service but they do have free WordPress courses from time to time. Here’s a cheeky link from me to you.

Udemy WordPress Training (free)

6. Paid support

Sometimes, free WordPress support just doesn’t cut it. If you need more urgent assistance and advice, then there’s no shortage of companies who can help.

If you’re looking for an in-depth WordPress course that walks you through the A-Z of what you need to know, then WP101 is a great option. They also have a very helpful community where you can ask additional questions and get support from a dedicated team member. For me, the WP101 community is the real benefit of this service. It’s also very cheap with prices starting at $19 per annum.

If you are a technophobe and you need (done for you) tech support then you might want to consider something like Go WP who offer dedicated monthly support for around $79 per month. They’ll make small changes for you and will keep your site running smoothly.

You can also find an abundance of WordPress experts on Upwork who are available for you to hire on an hourly basis. You can post your job and have people reach out to you or you can simply search the Upwork database for freelancers and approach them individually based on their skills, reviews, price per hour etc.

7. WordPress works with (almost) anything

This is another reason why we love using WordPress. We never have to worry about integrating 3rd party software with your website.

Due to it’s massive popularity, companies tend to bend over backwards for WordPress. Whether it’s an email services provider like Mailchimp or industry leading payment processor like Stripe, it has to be COMPATIBLE with WordPress.

Many software companies create their own WordPress plugins because they know how important it is. They also understand that if they didn’t make it easy for people they would lose a lot of customers. It’s in everyone interest to create WordPress friendly software.

8. Search engines love WordPress

In my experience, WordPress websites ALWAYS rank better in search engines than other platforms such as Joomla, Wix and Squarespace.

Why is this?

Clean URL structure

Your page URL’s are extremely important in how Google rank your website. They look at the keywords within your URL to determine what you should rank for. WordPress is great as it allows you to create unique URL’s for each page very easily and doesn’t add any messy gibberish like so many others do.

Website Speed

Some of the other content management systems and website builders are built with a lot of unnecessary code. This extra code can cause the site to feel heavy and load slowly. WordPress on the other hand is fairly lightweight and most themes and plugins are built with this in mind. There ARE some exceptions but generally speaking WordPress websites are quicker.

SEO plugins that allow you to optimise your pages easily

Every page on your website will need to be optimised for search engines. That way you have more chance of ranking on the first page of Google.

There are hundreds of different plugins that you can use to improve your on-page SEO in different ways but perhaps the most widely used plugin is Yoast.

Yoast SEO Plugin

The Yoast SEO plugin is free and you can use it on multiple websites. It comes with an extensive number of features that you can use to make your website more search engine friendly.

9. Mobile Friendly

Having a mobile friendly website is no longer a luxury, it’s a necessity. And if you want to keep Google and your users happy you’ll need to make sure your website passes the mobile friendly test.

When we build your website we make it responsive. This means it looks great when viewed on a mobile device or tablet. This is nothing new and should happen anyway but with WordPress it makes the whole process so much easier.

Responsive Plugins

Most plugins are built to be responsive. This means they look great on smaller screens and we don’t have to customise them manually which saves us a lot of time.

Responsive Templates

Again, because we are building your website for you. you won’t really need a template but it’s good to know that if you did in the future it would likely be responsive.

You can make your website responsive

WordPress have a number of tools that can actually turn your website from non-responsive to responsive. That means, if Google change their guidelines in the future you can use the tools to stay inline.

All round, WordPress will make it easier for us to deliver a fully responsive website.

Summary

So there you have it, 9 reasons why we only use WordPress to build your website. As you can probably tell, I’m pretty fond of WordPress and hopefully after reading this article you now understand why. I need to be able to trust the tools I use 100% so I can continue to build the best possible websites.

Over to you

Have you tried using WordPress in the past? How did you find it? I’d love to hear your thoughts in the comments below.

Martin Huntbach

Web designer & marketer for small businesses. Martin is an experienced search engine and web design specialist, with over a decade of experience working with large corporations to small businesses.

jammydigital.com

The post Why Do We ONLY Use WordPress To Build Your Website? appeared first on Content Marketing & SEO Agency | Get More Sales From Your Website.

Below, I wanted to outline the main reasons why we think you shouldn’t work with us.

1. You can’t afford it

Website design prices can vary. The average website can cost anything from £500 to £10,000+. Our web design prices range from £2997 – £4997. This can be off putting to some business owners. We get it. Our websites are a significant investment, but they’re exactly that, an investment.

The reason we charge this amount is based on the time it takes and research that’s involved. We create a design concept that is tailored around your specific goals, whether that’s getting your users to sign up to your email list or to fill out a contact form on your website. We have to understand your business fully to be able to build you an effective website.

Some business owners don’t want that. They just want an online billboard. If that’s what you want, we’re probably not right for you.

We want to deliver you a healthy return on investment. For a more detailed idea of what you can get for your money, read our recent post, How Much Does It Cost For A Website?

2. You don’t want to do any work

To able to create the best possible website, we need some help from you. If you were hoping that we’ll do 100% of the work and that you won’t have to lift a finger then things are going to be difficult.

Before we begin building your website we’ll have a meeting, usually via Skype. We’ll spend an hour or so talking about your business and finding out more about your products and services and overall business goals. We’ll need to ask you a few questions to try and understand as much as possible before we move forward.

We’ll then send you a questionnaire to fill out, where we ask you more detailed questions. It’s a worthwhile process, but it does take some effort on your part. We really want to understand your audience, the benefits of your products or services and why someone would choose you over your competitors. All of this valuable information will add to the final design which makes it extremely important. It takes some time but it’s worth it.

3. You want a website fast

If you’re looking for a rush job, then we are not the agency for you.

Our websites take 6-10 weeks on average to complete and for good reason. Your website is the most important tool in growing your business online.

Below, I’ve detailed our process and why it takes longer than you might think.

Research (1-2 weeks)

To be able to design a website that’s right for you, we need to spend a certain amount of time researching you, your market and your competitors. Along with doing our own research we’ll be gathering information from you via our initial Skype call and your questionnaire. We’ll also send you a few emails if we need any more clarification.

Planning (1-2)

After we have enough information from the research, we can start planning out your website. This will include lots of sketches on a whiteboard, post-it notes and lots of coffee. After all, we want to be wide awake when we’re getting the blueprints together for your new site.

Mockup (1-2 weeks)

Once we are happy with the plan of attack, we then move onto the design stage. This is where we bring together all of the research and planning to create a mockup of your new website. We will design you a homepage layout on photoshop that shows you how the website will look before we build it. We’ll also send a helpful video explaining why we designed it the way we did.

Build (3-4 weeks)

After you’ve seen the mockup and are happy, we then get to work designing your new website. This includes all the geeky stuff such as; coding your website, adding plugins, creating search engine friendly URLs and all the other stuff that comes with creating a high performance website.

Factoring all these things in, the whole process can take 2-3 months and believe it or not we see that as a good thing. I think we’d be doing you a serious disservice if we could get your website up quickly, which is why we just don’t work that way.

4. You don’t have time to provide us with information

We understand, you’re busy and you have a business to run. We will need around 5 -10 hours of your time if you choose to hire us to build your website. If you can’t find this time, we might not be the right fit for you.

Below, I’ve included a breakdown of how much time you will need to set aside.

• Initial chat – 1hr
• Filling out your questionnaire – 1hr
• Reviewing the mockup and giving feedback – 1hr
• Emails conversations and phone calls – 1hr
• Creating content* – 5 hrs
• Sending us images and text – 1hr

*Some of our packages include content writing so you should consider using this if you’re short on time.

Let’s face it, you know your business more than us, and we treat you as the expert.

Yes, we will research, plan, design and build your website. However, for it to work effectively, we need your help. The more information we have, the better the website will be.

5. You want a Yes Man (or woman)

Some people know exactly what they want their website to look like. They’ll have the exact design in their heads. The colours, the layout, the font…everything. They just need a web designer to do it for them. Unfortunately, we are not that kind of agency.

Unless you’re a digital marketing specialist with years of experience, it’s likely that your ideas need some improvement. It’s ok to have a vague idea of how you want the website to look, however, you need to trust that we know what we’re doing. That’s why you’re hiring us, after all.

We have years of experience in building high performance websites that look great, convert visitors and work well on search engines, why would you not want to use our expertise?

We view the relationship with our clients as a partnership, where we invest ourselves into your business and it’s success. Sometimes, that might mean we come up with new ideas, or make suggested changes. Plus, if I’m being honest, I’d struggle to keep my mouth shut if I thought something wouldn’t work. It’s in my nature.

6. You want to sit back and let the money roll in

Build it and they will come, right? Not exactly.

It would be great if you could just pay a web designer to build you a website and then you sit back and let the money roll in. This is rarely the case. If this is you, then you may have to go back to the drawing board.

Once your website is live, it will require some work from you to promote it or you could always pay someone to do it for you. Either way, you would have a plan of action in place to attract visitors to your website such as;

• A Content marketing strategy
• Facebook advertising campaign
• SEO strategy
• Google AdWords campaign
• Email marketing strategy

If you do understand that marketing is important and you’re prepared to do the work then we have some good news. After we build your website you get a free 1 hr digital marketing coaching session via Skype or a personalised marketing plan as a PDF. That means you’ll have a marketing strategy to go along with your brand new website.

We want you to have every possible chance to succeed and if you’re prepared to do the work, we’ll be right there with you.

7. You want the next Facebook

Unfortunately, we’re not Zuckerberg, making the next Facebook, Google or Amazon is going to be difficult. If you wanted the next big social media thing, you’ll need a team of developers available 24/7 to keep the site going. We just don’t have the capacity nor would we want to.

Summary

So there you have it. The 7 reasons you shouldn’t work with us.

We pride ourselves on being upfront and transparent, which is one of the reasons for this particular post. We would hate for any business owner to hire us for the wrong reasons.

If you’re still here and excited, then great! We’d love to hear more about your ideas, your business and what you want to achieve.

If you’re interested in getting a website, call us on 0161 410 1990

Martin Huntbach

Web designer & marketer for small businesses. Martin is an experienced search engine and web design specialist, with over a decade of experience working with large corporations to small businesses.

jammydigital.com

The post 7 Reasons You Shouldn’t Work With Us appeared first on Content Marketing & SEO Agency | Get More Sales From Your Website.

But wait!

Before you run off and hire the first web designer you find, you might want to take a minute. Over the years I’ve reviewed hundreds of websites and had many conversations with customers who have been burnt in the past. There are quite a few mistakes people make when getting a website and I want to help you avoid the pitfalls as best I can.

1. The final design doesn’t look how you want it to.

This happens a lot. You pay for a new website, and you wait weeks or even months to see the final design before it goes live. It’s only then you find you don’t like it or it doesn’t fit within your style or branding.

This is a common issue. It’s too late to start the project again and trying to change it to something else entirely can take just as long. You’ve spent money, and you’re now stuck with a design you don’t like or want. It’s not your fault, you trusted a designer and their expertise.

We’ve heard this story plenty of times, and in most cases you’ll end up sticking with what you have. A lot of people end up resenting their website. Not much fun all-round.

Before committing to a project, ask your web designer how they will prevent this issue from happening. Will they show you a mockup or at least a wire frame of their proposed design before you invest too much money?

What we do to solve this problem.

At Jammy Digital, we don’t take a penny of your money until you know exactly what your website will look like. We design a mockup of your homepage before we send you an invoice. That way, we can talk about the design together and what you like/dislike about it before we build it.

If you decide you don’t like it, you can simply walk away. No harm done.

2. The website doesn’t appear in search results

Your website is live and has been for a few weeks. But there’s just one problem. You can’t find your website in search results. Maybe you’ve searched for your business name and you’re nowhere to be found on Google. Understandably, you’re a little concerned.

This can happen for a number of reasons, there might be a technical issue preventing it from being indexed by search engines. Your site might not have been released to Google or maybe there is an underlying issue with the website that’s causing search engines to ignore you.

What we do to solve this problem.

All of the websites we build appear highly in search results. This is because we use our extensive knowledge of search engine optimisation (SEO) to plan and build your website.

The way your pages are laid out, the menu structure, the URLs all count towards a search engine friendly website. This means that you will already have a solid foundation to start with, even if you don’t hire an SEO company further down the road.

On the day your website goes live, we create an account with Google Search Console (previously Webmaster Tools). This is the system that communicates with Google and tells them that your website is live. We then give them a list of your website pages so they can start listing them in search results as soon as possible.

If there are any technical issues with your website, we will receive an alert directly from Google. That way we can address any issues immediately.

3. You don’t have access to update the website yourself

It always surprises me when business owners don’t have access to update their own website. I understand if you’d rather NOT do it yourself if you haven’t got the time or skills, but still, the choice should be yours.

These days you don’t need a web developer to make minor changes to your website. Most websites come with some kind of editing system which makes it very easy for you to change text and add images.

Your website will continue to change and evolve, and you will need to be able to update it when you want. You really don’t want to have to ask your web designer for every simple edit. Knowing how to make changes yourself will save you time and probably some money too.

What we do to solve this problem.

Every website we design is built using WordPress. WordPress is a content management system (CMS) that makes it very easy for you to make changes. Even if you’re a technophobe (like my dad).

WordPress is by far the most popular CMS and it’s used by some of the biggest companies in the world.

The main reason WE use WordPress is so you can update the site yourself whenever you like. We will also send you a training video on how to make changes. You will get to log into the backoffice of your website and edit things as you wish.

4. The website is difficult to use on mobile devices

Over the past couple of years, search engines have made it essential to have a mobile friendly website. This means if your site doesn’t work smoothly on mobile devices (smart phones & tablets) then you are less likely to appear in mobile search results.

Although your site may work on mobile devices, it may not be classed as responsive. This means that it’s more difficult to use than it should be.

To check if your website is “responsive” you can use Google’s very own mobile friendly test.

Some web designers treat this as an afterthought, so they don’t spend the time and effort to make an effective mobile design and opt for a “smaller version” instead.

Before you hire a web designer, tell them that site will need to be RESPONSIVE – no, you don’t want a “mobile version”, you don’t want the website to be just “accessible”, you need it to be responsive. You shouldn’t really have to ask as it should come as standard. But you’d be surprised by how often I see new websites that are terrible when you use them on a mobile device.

What we do to solve this problem.

We build responsive websites that pass the Google test every time. Simple. This means that you are more likely to appear higher up in mobile searches.

However, we go one step further. We build your website with a “50/50” mentality. This means that when we design your desktop site we are also considering how this will work on a mobile phone or an ipad.

Your site will not only work on smaller screens, it will be user-friendly and convert more visitors into enquiries.

5. Your traffic numbers are low and you don’t know why

This happens all the time. Your website is finally live and has been for a few weeks but when you check your visitor numbers you want to cry. Nothing but crickets.

Yes. It can take time to build up your numbers, but there are things you could be doing to speed the process along. You shouldn’t be waiting around, hoping that it will naturally increase by itself.

Ideally, you would have a strategy in place before you launch. Marketing is much more than clicking “go live” and shouting about it on social media, which is why having a plan as vital.

What we do to solve this problem.

When we take you on as a client we first spend some time understanding your business. We send you a questionnaire to fill out before we begin building your site so we can discover your goals, your target audience, your place in the market. This will help us develop a site that performs well from day one.

As well as this, we also include a free digital marketing strategy session which consists of a 1 hour Skype call to enable you to get off to the best possible start once you’ve launched. This is where we’ll discuss a plan of action to increase your visitor numbers and enquires as quickly as possible.

This might consist of things like:

• An email marketing strategy
• How to develop a content marketing plan
• How to use videos to reach more people

This will be a unique plan built around your business. We’ll only give you the advice that will work for you.

6. You don’t know how to track your visitors

So you have a new website which you love. There’s only one problem. How do you know if anyone is visiting it?

You should be able to check some statistics on how your website is performing. Things like:

• Visitor numbers
• Popular pages viewed
• How people found your website
• How people are accessing your site

These are basic stats that will allow you to measure your success and it’s important that you know where to find this information. In my experience, what gets measured gets improved.

What we do to solve this problem.

Every single website we build will have visitor tracking enabled. We will create a Google Analytics account and link it to your website so you can view your stats any time you like.

We will also send you a free training video on how to use Google Analytics, so you don’t have to scratch your head trying to work out how to use it.

7. Your pages take too long to load

If your website runs slowly, you might have a problem. Slow loading websites can be very frustrating for your visitors who won’t stick around if they have to wait.

Search engines care about their users and want to deliver the best possible experience. This means you have to keep your site running smoothly if you want the best possible rankings.

There are many reasons your site may take longer to load, such as:

• Images not optimised properly
• Bad web building software
• Low quality hosting
• Too many add-ons or plugins
• Unnecessary functionality and code.

All of these are contributing factors in slowing down your website.

You can check your page load speed for free using GT Metrix. It will measure your load speed in seconds and will also give you a performance grade out of 100.

What we do to solve this problem.

All our websites are built to be lightweight. This means we’ll keep the site updated and free of any excessive plugins and extravagant code that may slow the site down.

We’ll optimise your image sizes individually before we add them to the website so they are the smallest possible size without losing the quality.

We also use a high quality hosting company to keep your website running smoothly. Our hosts come with unlimited bandwidth, 20GB of disk space, 2GB Ram and 99.9% uptime.

Wow, that sounds geeky!

Essentially, it means our websites are speedier than a Gazelle, and yours should be too!

8. Your website isn’t generating any leads or sales

Getting traffic to your website is one thing, converting your visitors into enquiries is another. Your website should have one main purpose and that should be to generate its own leads and sales.

Here’s a list of things you might want from your website:

• More phone calls
• More email enquiries
• More call back requests
• More applicants
• More donations
• More prospects to build your database

Whatever your intent, if you haven’t thought about this before your website has been built then you may find it hard to convert your users.

What we do to solve this problem.

As part of our discovery session at the start of the process, we’ll find out what the overall purpose of the website is.

Before we even think about coding, we will know exactly what you need from your site, meaning we build it with your overall goal in mind. This will then inspire the whole design, including the layout, the colour scheme, menu structure, images, the headlines. Everything.

Before we begin building the site, we’ll design you a mockup of the homepage and record a video walkthrough explaining the different elements of the site. In this video we’ll show you how the design will persuade your visitors to do what you want them too .

Summary

Take your time to find the right web designer for you. Please don’t buy based on price alone. It’s almost always the wrong thing to do. The majority of the issues in this article can be avoided as long as you find someone who really understands your business goals and has the experience to advise you correctly.

Over to you…

Have you faced any of the problems listed above? Or have you encountered any other problems that gave you a headache. I’d love to hear your thoughts in the comments below.

Martin Huntbach

Web designer & marketer for small businesses. Martin is an experienced search engine and web design specialist, with over a decade of experience working with large corporations to small businesses.

jammydigital.com

The post Problems that occur when you get a new website… and how we prevent them appeared first on Content Marketing & SEO Agency | Get More Sales From Your Website.

But just how much does a website cost? And how much should you spend on a website so it delivers what you need, without paying over the odds?

My personal guide to how much a website costs

I’ve experienced what it’s like to invest in a website. Eight years ago, before Jammy Digital was born, I paid a company £1400 to design me a website for my first business. This was a huge amount of money for me at the time. After stock, it was my biggest investment.

However, my return on investment was pitiful. I barely made a thing from the website and what I did make was mainly from kind friends and family who felt a bit sorry for me.

Why am I telling you this?

Ultimately, I’m going to tell you what I tell all my clients and potential clients. My service and price might not be right for you, and that’s okay. There are plenty of options when it comes to website design, all with their own pros and cons.

I don’t want any client or business owner to experience what I did eight years ago.

Why do you need a website?

It’s tempting to start researching or contacting web designers straight away. Before you start looking for a solution you need to identify what you want to achieve from your website. Every website should have a purpose aside from being just another online business card.

You need to be sure that your site is generating a return on investment. It shouldn’t be written off as a business expense. Your website should come equipped to provide enquiries and sales on an ongoing basis.

Here are a few ideas for your own website purpose…

• Collect website enquiries
• Increase the number of phone calls you get
• Sell your digital products online
• Showcase your work
• Increase donations
• Build an online community
• Promote your event
• Share your knowledge & expertise
• Build an email list of prospects

You may need your website to do numerous different things but it’s important you know what they are before you build your website.

Your website should be crafted around the overall purpose of your business. So every aspect of the website’s design, copy and usability should be focused on driving your end user to do what you want them too.

What do you get for your money?

Self-build DIY services like WIX, Godaddy, Weebly etc.

Approximate price: free – £20.00pm

Building your own website using a service such as Wix, GoDaddy or Weebly is an attractive solution to many business owners, bloggers and entrepreneurs. And it’s easy to see why, these websites are usually free or cost very little on a monthly basis.

Limitations with Self Builders

As attractive as these low cost websites are, they do come with some limitations. The first one being design. These services work by getting you to choose a template from a selection of prepared designs. This means you’re usually working within the limitations of that particular design.

The good thing is, these website builders are generally very easy to use with their ‘drag and drop’ features.

Attractive Designs

Some templates are very attractive. Some not so much. And some are downright awful! But from personal experience, I’ve had a lot of clients’ approach me having tried a DIY service and failed to get anything remotely like what they want.

Some of my clients have had success by starting out this way, but as their business has grown they’ve wanted something a little more tailored.

How Search Engine Friendly Are DIY Websites?

There’s also the small factor of SEO. There’s a lot of talk about DIY builders and what impact it has on your search engine rankings. Does it work? Or does Google dislike DIY builders?

If you’re thinking of building your own site using this method then make sure you consider this beforehand to prevent any headaches later on.

Pros and Cons of DIY Websites

What to do before investing in this option:

• Research what people say about the company. Forums are a great place to see what people are struggling with!
• Look at what others have done with the templates. Templates look great when designed by a professional, so check them out after a novice has looked at it!
• Check the other costs – URL, hosting, email accounts, help from a coder/designer if you need it etc. It all adds up!

A Basic Business Card Website

Approximate fee: £99 – £500

There are hundreds (if not thousands) of website design companies in the UK who offer website design packages within this price bracket. Unlike the first option, these are suitable for those who simply don’t have the time or skills to invest in building their own website.

These websites generally display your information, just like a business card. They are usually built using pre-made html templates.

They tend to be very basic in terms of design and they’re not usually built with SEO in mind. That doesn’t mean they won’t rank highly in search engines, it just means that certain things won’t have been considered before or during the build. This means it might take a lot of work on your part to get the site up to scratch once it’s been built.

The low cost might be appealing to some but there are a few things I recommend you ask before hiring a company.

Firstly, does the website come with an easy to use CMS (content management system). This enables you to easily update your website once it’s been built. The likelihood is, you won’t be able to edit anything extensive, but you should be able to edit the text and images with ease. If not, the company may charge you for this, so you’ll need to ask them how much they charge in order to avoid costly headaches in the future!

Secondly, you’ll need to make sure the website is mobile/tablet friendly. Almost 50% of web searches happen over a mobile or tablet. Google have actually said they will favour mobile friendly websites in mobile search results! If your website isn’t mobile/tablet friendly, you’ll be missing out on potential customers.

Pros and Cons of a Business Card Website

What to do before investing in this option:

• Make sure the website comes with a content management system. Even ask to see how it works beforehand. If it doesn’t, be clear on how much it will cost to update your site.
• Check that the website is mobile/tablet friendly
• Check what is included! Will you get a blog, social media integration, URL, email accounts, hosting, images (stock photos cost) etc.

A template website using WordPress / Joomla / Drupal.

Approximate Fee: £399 – £1200

Sometimes, website designers will build your website using pre-existing templates on WordPress, Joomla or Drupal.

These kinds of websites usually achieve a more polished and professional look than those who go for the DIY or basic options. In fact, I used to use this method for some of my clients, as it was an affordable alternative to the more expensive options. However, even though the website looks better, it’s still a template, and therefore still quite restrictive.

The appeal of this option is you get a decent looking website (designer depending, obviously) along with the easy-to-use CMS of WordPress, Joomla etc.

Pros and Cons of using Wordpress Template

What to do before investing in this option:

• Ask the designer what they can do with the design, how much can they change to tailor around your needs?
• With any design company – check that the website is mobile/tablet friendly!
• Check what is included! Will you get a blog, social media integration, URL, email accounts, hosting, images (stock photos cost) etc.

A Custom Made Website

Approximate Fee: £999 – £5000+

Many web design agencies and even some freelancers will charge within this price bracket for a custom built website, myself included.

At this price, you should expect more for your money than the three options above. Your website should be designed in line with your branding and should appeal to your target market.

Your home page should be completely bespoke, along with your standard pages and perhaps your blog/contact page.

The agency or freelancer can often spend a lot of time in the research and preparation stage, making sure everything is to your liking and set up for ultimate conversion. Every element of the design should encourage your reader to do something, such as contact you, fill in a form, or hit that buy now button.

You may also get added extras to the option above, such as a bespoke blog, email marketing integration or even copywriting and on-page SEO.

Pros and Cons of Custom Made Website

What to do before investing in this option:

• Ask the web designer what their process is. Will they show you a version of their design before you invest? Or will you receive different design versions to choose from?
• Ask if the website also comes with a CMS
• Check what is included! Will you get a blog, social media integration, URL, email accounts, hosting, images (stock photos cost) etc.
• Will you need to provide the stock images or will they provide some of them as part of the service.

Big Project Website

Approximate fee: £5000 – £100,000+

This option is suitable for those looking for the ultimate bespoke website design service. You may find you need every single page of your website to be tailored to your needs. Or you may need a website that fits within your business’s internal processes.

These websites are generally very technical and intelligent. They have a large amount of functionality and attention to detail…hence the price tag. You’re paying for a knowledgeable and experienced team of people who can build you every single thing you need from scratch.

Pros and Cons of Custom Made Website

What to do before investing in this option:

• Consider whether you really need this level of support and technical help
• This is a big project, I’d certainly recommend meeting the agency!
• Put a full proposal together and go out to tender. It’s more time consuming but it’s worth it to get the right company for you.

Final thoughts.

You may be tempted to head over to Google and type in “cheap web design” and try to save some money in the short term. I would ask you to consider the REAL cost of getting a cheap website. What will a basic online presence do for your business in the long run? The amount of business you lose from not having a high quality website may leave you worse off.

On the flip side, think about your average sale amount, how many customers will you need to pay for a £5000 website. If the numbers seem out of reach then it may be worth going for one of the cheaper options to begin with.

My advice is to spend some time doing the research and find a web design company you can rely on, someone who truly understands what you want to achieve and can build a website that performs well and delivers a return on your investment.

Over to you

What is your experience of hiring web design companies? Have you found it to be an easy process or have you had a few catastrophes along the way? I’d love to hear your thoughts in the comments below.

Martin Huntbach

Web designer & marketer for small businesses. Martin is an experienced search engine and web design specialist, with over a decade of experience working with large corporations to small businesses.

jammydigital.com

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