Mostly, you’ll find diaries and planners and journals. But there are a few planners/workbooks out there that specifically help you increase leads and sales in your business. We released one of these late 2019 – the 90 Day Challenge Workbook. 

A diary you may have also come across is Janet Murray’s 2020 Social Media Diary & Planner. 

Both are business-related. Both are what you might class as ‘stationery’. Both help you plan your ‘content’. 

But the question is, which one should you choose?

It’s actually a question we’ve been asked a few times since we launched the workbook – mostly in the form of, ‘What’s the difference between your workbook and Janet’s diary?’ 

In this blog post, we’ll take a look at which diary/workbook you should choose. 

Erm…why would I trust your opinion? 

That’s a good question. 

Obviously, we’ve produced one of these products and we earn money from it. BUT, we are strong believers in your content marketing delivering good customer service. Which is why we are going to take an unbiased approach, look at the facts, and report all this back to you, so you can make the best buying decision. 

This, of course, is still my opinion, but as a fellow-stationery-geek, I want this to be super-helpful so you make the right choice. 

An Overview: Janet Murray’s 2020 Social Media Diary & Planner

Janet Murray’s 2020 Social Media Diary & Planner is an A4, spiral-bound, desk diary that helps you plan your content for your social media updates, blog/vlog and email newsletter. 

The diary includes…

• Guidance on how to create your content plan for 2020
• Yearly and quarterly content planning pages
• Key awareness days, such as ‘Blue Monday’ or ‘National Tea Day’, for each month of 2020 
• A week-to-week spread so you can plan your social media/blog/podcast content every day
• Prompts and ideas for content 
• Notes sections 
• Different front covers to choose from 

An Overview: Our 90 Day Challenge Workbook  

The 90 Day Challenge Workbook is an A4, spiral-bound, desk workbook that helps you plan your blog post, video, podcast or website page once a week for three 90-day ‘challenges’ or stints. 

The 90 Day Challenge Workbook includes…

• An overview of the six types of content topics you should produce
• A planning section to note down your content marketing ideas 
• Sections for evaluating where you are currently, such as your current website traffic and search rankings 
• One page per piece of content you need to produce as part of the 90-day challenge- with prompts on target keywords and call to actions 
• Blogging, podcast and video checklists 
• A section to evaluate how successful each challenge has been 
• Notes sections  

Price/Number of Pages: Janet Murray’s 2020 Social Media Diary & Planner

The cost of the diary & planner is:

£39 + P&P  for a physical copy of the diary. 

Shipping Costs: 

£3.55 if you are based in the UK.

For international P&P, the prices vary, such as…

£13.35 (for customers based in the United States)

£14.10 (for customers based in Australia)

The number of pages the diary has is: 

168

Price/Number of Pages: Our 90 Day Challenge Workbook  

The cost of the workbook is:

$9 (Approx. £6.88)+VAT for the PDF version 

$26 (Approx. £19.87)+VAT, +P&P for the physical copy which also includes the PDF

Shipping Costs: 

£2.99 if you are based in the UK.

For international P&P, it costs: 

£10.00 anywhere you are in the world

The number of pages the workbook has is: 

119

Key Similarities Between Janet Murray’s 2020 Social Media Diary & Planner and Our 90 Day Challenge Workbook

• A4 Desk Diary/Workbook 
• Spiral Bound
• Classed as Stationery 
• Helps you plan your content 

When Should Janet Murray’s 2020 Social Media Diary & Planner be used/purchased? 

You can use this diary at any time of year, but ideally, to get the most out of it, you would want to start the diary from the beginning in January. It would make a great gift for a business owner, so would also be good to purchase for Christmas. 

When Should Our 90 Day Challenge Workbook be used/purchased?

This can be used at any time. The workbook includes 3x 90-day challenges, which can be completed at your own pace, although it’s recommended you leave just a month between each challenge. 

What does Janet Murray’s 2020 Social Media Diary & Planner help you do? 

Janet’s Murray’s 2020 Social Media Diary & Planner, helps you plan out your entire year of content – blog/vlog/email/social media, through annual, quarterly, weekly and daily planners. 

The diary also includes key awareness days for the entire year, so you don’t have to struggle for content ideas. 

What does our 90 Day Challenge Workbook help you do? 

Our 90 Day Challenge Workbook, helps you stick to three 90-day Content Marketing Challenges throughout the year, where you produce one piece of content per week. 

The planner also includes sections on how to improve your SEO and evaluate before and after each challenge. 

How does each diary/workbook define ‘content’? 

This is one of the key differences I’ve noticed between the workbook/diary. Both of them help you plan your ‘content’, however, the ‘content’ they describe is actually quite different. 

Janet’s 2020 Social Media Diary & Planner, helps you plan your social media updates, blog, vlog and your email newsletter. 

Jammy Digital’s 90 Day Challenge Workbook, helps you plan your blog, video, podcast, website page, eBook or infographic. 

The only cross over here is with the blog posts ideas. 

What’s the difference between a diary and a workbook in general? 

A diary helps you plan or keep a record of events. And Janet’s diary does that, it helps you with a yearly, quarterly, weekly and daily plan for your content. 

A workbook contains instruction and exercises. And that is exactly what our workbook does, it’s focused on completing a content marketing challenge, three times a year.  

What Extra Support Does Janet Murray’s 2020 Social Media Diary & Planner Provide?  

Free Support – Monthly Email

When you purchase the diary you get a monthly email which updates you with further key dates such as new books, films, TV programmes to add to your diary. 

Paid Extras: The Media Diary Owners Club

The Media Diary Owners Club includes the physical copy of the diary as well as a PDF version. It also includes a 90-minute online class which shows you how to use the diary and extra ways you can use it, additional printables, a quarterly group coaching call and weekly newsletter. 

Total Cost – £102.00

What Extra Support Does our 90 Day Challenge Workbook Provide?  

Free Support – Facebook Group 

When you purchase the workbook, you can also join a free Facebook group which gives you tips on how to use it, training videos and answers your questions. 

Paid Extras: The Make Your Mark Online Membership 

Within our Membership Community, we run a 90 Day Challenge three times per year. Every week, members receive feedback on their content on a group call, access to training on the type of content to produce, a private channel to ask questions and gain feedback, and the PDF version of the workbook. 

Total Cost – $39 per month+VAT or $390 per year+VAT

An Overview of Key Benefits: Janet Murray’s 2020 Social Media Diary & Planner 

• Space to plan for 365 days of content – so you never miss a day
• Key awareness dates make it easy to think of content ideas 
• Ability to see your full year of content  
• 4 beautiful designs to choose from 
• Great quality paper and front cover 
• A great gift to give a business owner 
• Extra email support 

An Overview of Key Benefits: The 90 Day Challenge Workbook

• Set goals for each piece of content such as target keywords or calls to actions 
• Plan each piece of content using one of only six content topics 
• Blogging, video and podcasting checklists – which help you set up, optimise and complete your content on each platform
• Facebook group support 
• Measure success – take stock and evaluate before and after each challenge
• A great gift to give a business owner 

In conclusion, which one should you choose? 

That’s the tricky question, isn’t it? And the truth is, it depends. It really does depend on what you need. 

The diary and the workbook are actually very different. 

Janet describes her diary as a ‘content planning toolkit’. And I would certainly agree with that. It helps you plan an entire year’s worth of content across many different channels, such as all your social media channels, blog and email newsletter.

Our workbook helps you stick to a  specific challenge – consistently producing one piece of content every week for 90 days, three times a year. You pick one platform to produce your content such as blog, video or podcast and we help you set your aims for each piece of content. 

Janet’s diary has a huge focus on planning content across your social media channels. Whereas our workbook has a huge focus on planning one piece of content consistently on one channel.  

So, if you need a content overview of your year and need ideas for social media updates – Janet’s diary may suit you better. 

If you want to produce one piece per week consistently on one particular channel, then our workbook may be the better option. 

It also depends when you plan on purchasing a diary or workbook. Janet’s works well right at the start of the year when you really want to get into planning!

Ours works well at any time of year. It’s less about having a full overview of content and more about sticking with one piece of content per week for 90 days, which can be completed at any time. 

How Will I Be Using the Diary and Workbook? 

So, after all those facts, what’s my personal opinion? 

Obviously, I’ve got a workbook – it would be pretty rubbish if I didn’t give myself a copy. And as well as running the 90 Day Challenge, I’ll be taking part in it too. Our workbook will help me with this, and I’ve already filled a lot of it in for the next challenge starting on Monday 13 January. 

But I also have a copy of Janet’s diary too

I’ve already started filling this in. I love blogging/podcasting/video but could do with extra help with social media updates and this is where Janet’s diary is really useful! Plus, I love having an overview of my year. 

So personally, I’ll be using them both for different things. Although there is some cross over too, for example, I’m planning some social media updates in Janet’s diary that are centred around the content I’ve come up within our workbook. 

Finally, as I said in the beginning, I am a stationery geek and LOVE stationery design. There is no doubt about it, Janet’s Media Diary is friggin’ beautiful. The copy I have is pretty and feminine and has really good paper-quality (this is important to us stationery geeks). 

And I personally love the design of our workbook too. It’s not your typical stationery design with pastel colours and golds – it’s bright colours and pop art style. And I like how it’s a bit different. 

I hope that was helpful to you and you now know which option suits you best. 

Whatever option you choose, I recommend a brew, some biscuits and an afternoon filling in the diary or workbook. Pure heaven for a stationery-geek. 

Find out more about or purchase Janet Murray’s 2020 Social Media Diary & Planner

Find out more about or purchase our 90 Day Challenge Workbook

Lyndsay Cambridge

Owner at Jammy Digital, Digital Marketing Specialist and Writer of Young-Adult Fiction.

jammydigital.com

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