Wait, what does that even mean? And do you need to care?

Writing copy for SEO means creating content that helps your ideal customers find you through Internet searches. So yes, you do need to care.

And sorry if that’s not quite what you wanted to hear. We know that a lot of business owners get really overwhelmed by SEO and end up overcomplicating things unnecessarily and, frankly, can get it a bit wrong sometimes.

And we get that. It’s easy to buy into the fact that SEO is way too technical and complicated, but the great news is that we’re going to break it all down for you in a series of easy-to-follow steps that will help you become more strategic about the search terms you include in your copy. So you can get more people to find your awesome website!

And here’s the biggest secret we’re going to share with you today. Writing well for your readers and writing well for SEO are exactly the same thing! And if you remember this, and write copy with your readers in mind, chances are you’re going to get it right. Definitely more so than by stressing about the technical side of SEO.

So with that principle in mind, here are 8 tips to help you write website copy for SEO.

1. Start with keyword research

Doing some keyword research is crucial because it tells you what you should optimise your copy or content for. There is no point in you writing content about something no one ever searches for, right?

So you need to be clever and strategic about this.

Think about:

• What problems are your readers experiencing?
• What kind of things do you help with?
• And what do you want to be found for?

The key is to find out what your readers are looking for and focus on that.

But how do you find the search terms or keywords you need?

Well, there are plenty of free or low-cost keyword research tools that allow you to search for words and phrases. Some of them even give you the average number of monthly searches, so you can decide which terms are going to work best for your business.

Here are a few tools for you to try out:

• KWFinder
• Keywords everywhere
• Answer the public

Start by writing down a few words and phrases that relate to your products or services and then use the tools above to gather a list of relevant keywords. Once you have a few, prioritise them, starting with the most relevant ones to your business and the ones that are searched for the most.

It really doesn’t need to be more complicated than that. Promise!

And if you want to find out more about how each of the above tools works, head over to section two of our blog post, SEO For Beginners: The Ultimate Guide.

2. Section your page, using your keywords to guide you

So now that you’ve got your keywords, it’s time to start planning the content for your website. 

When you’re working on your web pages, you’ll want to break the content down into relevant chunks or sections, both visually (i.e. layout and presentation), but also in terms of how you organise the information to make it easy for your reader to follow. 

Use the keywords you’ve identified during the research to help you decide what these sections are going to be about. And our advice is that each section should talk about one thing and one thing only.

So let’s say you’re a book editor for non-fiction business authors. You’ve done some keyword research and on your book editing Service page you might have sections that look a bit like this:

1. Book editing for non-fiction business book authors.
2. How does my business book editing service work?
3. How much does non-fiction editing cost?
4. What’s included within my book editing service?
5. FAQ about my non-fiction book editing service.
6. People who have loved my book editing service! (A testimonials/case study section).

Now, the whole Service page is obviously about your book editing service, but each section covers a specific topic. And these are all keywords!

So as you can see from the example, the titles of each section not only answer specific questions that your prospective clients are likely to have. But they also include the actual search terms that people would type into Google when looking for a book editor.

Can you see how writing for your readers and writing for SEO are actually one and the same?

So when you decide how to break down your page and how to title each section, let the keywords guide you, and don’t forget to optimise the title of each section – i.e. include your keywords in there!

Want an extra tip for writing Service pages? Always create a separate Service page for each of your services! If you’re a book editor who also edits school books and materials, have a separate Service page for that and break it down into relevant sections that answer your clients’ questions.

3. Fill out each section and go as in-depth as you can

Now that you’ve decided how to break down the information you want to cover and how to structure your page, it’s time to fill in each of the sections. But how exactly do you write copy with SEO in mind?

Well, it’s simple.

You write with the mindset of serving your ideal customers or clients. Put yourself in their shoes and focus on what they’ll want to know about your service.

Remember that the things you take for granted because you’ve been working in this space for years and years are probably completely new territory for your clients! Your job as the business owner is to break the information down in an easy, digestible way – without using jargon or fancy language.

Instead, use plain English and avoid being too formal. Simply explain things as you would to someone in an email or over the phone. Just because this is your website and you’re publishing the information on the Internet, it doesn’t mean you suddenly need to sound like a robot!

In fact, this is a brilliant opportunity for you to give your prospective clients a flavour of what it’s like to work with you – of what you sound like in real life. Don’t miss it! And if you’d like to find out more about this, head over to our blog post, How to Nail Your Tone of Voice.

We often get asked how much information you should include in each section. And that depends. But our advice is to go to town with it! Add as much information as you can in order to answer your customers’ questions.

Ideally, your sections would look roughly the same (because visually, that gives your page a nice, balanced feel). So if you find that you have much longer sections, perhaps consider breaking them down further. Obviously with SEO and keywords in mind.

4. Optimise your URL

This is a very quick and easy step but one that a lot of business owners forget about, and it’s crucial for SEO. If you want your prospective customers to find you, add the main keyword you want to optimise your page for in your URL, i.e. your web page address.

So if you’re the book editor above, your book editing Service page URL might look something like this:

5. Optimise your images

Another step we see a lot of website owners miss when writing copy for SEO is optimising images. But that’s a really easy thing to do to tell Google what your content is all about.

So when you add images to your pages and blog posts, make sure you optimise them. You can do this by accessing the file properties and including your keywords in the image title and the Alt-Text of the image.

In case you’re not familiar with Alt-Text, this is a short bit of copy bit that’s used to improve the accessibility of your images. You can think of it as your chance to describe to someone who can’t see what’s in the image. This is important for SEO because this bit of text also helps the Google bots ‘see’ that image. They’re only algorithms so they can’t see images like us!

6. Use internal links

Internal links are links that you include in your content that send your users to other pages or articles on your own website.

Adding internal links to your website content is another step that works fantastically well for your readers as well as for SEO. And that’s exactly why we say that writing for SEO is as simple as writing with your readers in mind!

When you think about it, adding internal links to other relevant pages or blog posts that you’ve created helps your website visitors find more information they’re potentially interested in. You’re doing them a favour by directing them to content they might want to consume, much like we do in our blog posts. Adding internal links to your content is basically good customer service!

But internal links work really well from an SEO perspective too. They tell the search engines how your website pages relate and link to each other. Remember that Google isn’t a person. Algorithms trawl through your content following lines of code. And internal links are just that, so they help the search engines rank your website better.

Plus, when you add internal links to your content, you’re also encouraging your readers to spend more time on your website. Without getting too technical, this is called dwell time. The higher it is, the more Google sees your website as trustworthy and interesting.

Of course, you don’t want to overdo it, so don’t add links that aren’t relevant. Think about your readers and what they might want to find out more about and point them in the right direction by including relevant internal links only. Focus on providing a great user experience, and you’ll get SEO brownie points too.

7. Optimise your title tag

The title tag is basically your web page title. It’s the clickable headline that gets displayed when you do a search on Google. It’s what tells you what the web page is all about. Plus, it makes your reader decide whether they want to go ahead and click on your content.

You probably know the drill by now, but our recommendation is to include the keyword you want to optimise your page for in the title tag. That makes it nice and easy for your readers to understand what your page is all about and (you guessed it) it’s great for SEO too.

So in the example of our book editor above, the title tag for their book editing Service page could be ‘Non-fiction book editing in Manchester’ or ‘Affordable business book editing in London’. Whatever applies. Just make sure the title tag describes the content of your page and contains a keyword you identified when doing research.

8. Write a compelling meta description that makes people click!

And finally, don’t forget to write your meta description. This is the text that displays underneath the clickable headline when you get search results through Google.

If you think about your own behaviour as a user, when you do an Internet search, you’ll quickly scan through the results of the first page of Google. And it’s only when you find a title that fits the bill (see why the title tag is important?) that you might then go and read the 3-4 lines of text that sit underneath.

That’s the meta description.

And you want to use that wisely. So, once again, write with your reader and with SEO in mind.

• Describe (succinctly) what that web page is all about. What is the key message? What’s the reason for that page to exist?
• Write something compelling. Tap into your readers’ curiosity, tease the content, and make it sound interesting and enticing. Remember, this is the bit of text that will help people decide whether they want to click on the page!
• Include the keyword you want to optimise your page for. So if you went for ‘business book editing’, that’s what you want to include in your meta description.

Again, if you’re on WordPress and have the Yoast SEO plugin, you can easily populate the Meta description section at the bottom of the page. The plugin has a handy visual traffic light system, which even tells you when you’ve hit the ideal length of text for your meta description.

Would you like more help with writing for SEO?

And there you have it. 8 easy steps you can follow to write copy with SEO in mind. If you need any more help visit our blog post, The Ultimate Beginner’s Guide to SEO.

Or you can check out our SEO starter pack, which gives you everything you need you get your website ranking.

Martin & Lyndsay

The post How to Write Website Copy for SEO  appeared first on Content Marketing & SEO Agency | Get More Sales From Your Website.

And we get it. Talking about yourself, your achievements, your life story, and how awesome you are is awkward.

But guess what?

There’s another way!

Because (wait for it) your About page isn’t really about you!

And if you’ve tried writing your own About page copy, you’ve probably fallen into one of the traps a lot of other website owners fall into. So here we give you the top copy mistakes that personal brands make on your About page (and share some handy tips on how to fix them). Because we’re nice like that.

Let’s get stuck in.

What are the biggest mistakes personal brands make on their about page? 

1. It’s all about you!

The first mistake a lot of business owners make on their About page is focusing on themselves. It’s making a big song and dance about what an amazing professional you are, when you went to university, what you got your degree in, and… and… and…

Boring!

News flash. No one’s interested.

Obviously, you are awesome – super qualified and great at what you do. We know that.

But do you know what people really care about? Making sure you’re the right person to help them. They want to know they’re in the right place to get the product or service that’s going to solve their problem.

And most of the time, whether you went to university or bagged yourself a gazillion certifications that only really mean something if you work in your field and industry, is irrelevant.

What Should You Do Instead? Tell your readers how you can help them

Turn your About page on its head. When it comes to writing your about page, reframe your mindset from ‘about me’ to ‘How I can help you’.

This isn’t what you’re actually going to name your page by the way. You’ll still call it ‘About’, ‘About Me’, or ‘About Us’, but adding this phrase to the top of the page while you’re writing your copy will help you switch your focus onto your readers – your ideal customers or clients.

So think about:

• What are the problems they are experiencing? (And that you solve?)
• What puts you in the ideal position to solve those problems?
• How do you help them?

Ask yourself these types of questions as you write your copy, and you’ll avoid the mistake of making it all about you. Make it about how you can help them. 

2. You write in the third person

“Bob is one of the most acclaimed speakers in the industry. Since 1995, he has travelled all over the world to deliver his signature talks to large crowds.”

Who is writing this for Bob exactly? His biographer?

Let’s be honest. Writing in the third person may have been the done thing 10-20 years ago. It came across as professional and prestigious. Not many personal brands or small businesses had websites back then, and no one wanted to come across as a one-person band. The trend was definitely to try and make your company look bigger and better – more corporate and sought-after.

But, just like in fashion, things changed. And they’ve moved on.

Website users are shrewd and clever. We can see through stuff. And we can tell the difference between something that comes across as genuine and approachable versus something that seems stuffy and detached.

You may not be aware that you’re doing it, but when you write content in the third person, you’re putting distance between yourself and your reader. You’re almost putting yourself on a pedestal, making yourself look unreachable and unattainable. Which is exactly what not to do as a personal brand.

And people don’t tend to relate too well to that.

What Should You Do Instead? Write in the first person!

If it’s just you in your business, and you’re the one people will work with when they hire you, don’t be afraid to say so. Feel free to use ‘I’  – write content for your About page in the first person. We’re giving you full permission here!

You need to learn to embrace your personal brand, not run away from it. That’s why we recommend your website domain can be your personal brand name! And it’s why we recommend you write in first person.

And if you have a team, you can still write using the first person. Just change ‘I’ to ‘we’, ‘me’ to ‘us’, ‘mine’ to ‘ours’, and job done!

3. You don’t have any calls-to-action to your product or services

Much like your Homepage, which acts as the reception area of your website, your About page should direct people to other pages.

For example, on our About page, we list all the problems our services solve, and under each service, we have a ‘Find Out More’ button that takes people to the relevant service pages. This is where they can read more about each of the individual services we offer and make an informed decision as to whether they’re ready to work with us.

We also invite people to get in touch with us via our ‘Let’s Chat!’ button, which takes our readers to our Contact page.

But if you don’t have any calls-to-action where you let your prospective customers and clients know what you’d like them to do next, your About page may become a dead end.

So what should you do instead?

What Should You Do Instead? Direct people to other areas of your website

Use your About page efficiently by directing your audience to the relevant pages on your website where they can find more information about working with you. Add links to your Product or Service pages, your Contact page, and more of your content, if relevant.

4. You copy your competitors

Another mistake we see people make all the time is to sound exactly the same as their competitors. We see this a lot in the web design world, but it happens in all fields and industries.

Sure, all coaches want to help their clients ‘thrive’ and everyone is ‘result-driven’. But is this really you? Or are you just using terms and phrases that everyone else in your industry uses?

If your website copy reads exactly the same as everyone else’s, how can your ideal clients make a decision as to who they should work with? How do they know you’re different and better for them than any of your competitors?

They don’t!

So what should you do instead?

What Should You Do Instead? Focus on your USP

Instead of trying to fall in line and use overused words and phrases that other professionals in your industry use, be original. Be you! You are a personal brand, after all, and what makes you unique is you.

Ask yourself these questions:

• What’s your USP? What makes you unique and special? Is it your method? Your business set up? Your background and experience? Or maybe your qualifications?
• Why should people do business with you?
• Why should they pick you over someone else?

That is what you want to talk about on your About page, so don’t worry about the latest buzzwords or the overused business jargon that everyone else is using. Being like everyone else won’t do you any favours – we can promise you that!

5. You have zero personality

When people come to check out your website, they want to get an idea of what it’s like to work with you. Are you serious and corporate? Informal and quirky? Straight-talking but hilariously funny?

Whoever you are (and whatever your brand), it’s important that your website copy reflect your personality. The last thing you want is for people to get you on the phone or hire you for their first consultation and find out you’re nowhere near how you come across on your website.

Surprises like that never tend to work out well. After all, people check out your About page to figure out if you’re the right person to work with. And your job is to help them make that decision by the way you come across on the page.

How will you do that?

What Should You Do Instead? Nail your tone of voice

Your copy should help your target audience connect with you. You want to build trust and differentiate yourself from your competitors.

If you want to learn more about how to show your personality on your website, check out our blog post: How to Nail your Tone of Voice.

6. You don’t have any pictures of you!

Another mistake we see a lot of business owners make is to shy away from having any pictures of themselves on their website, and especially on their About page.

Remember – your About page is the place where your ideal customers or clients come to work out if you’re the right person for the job.

How can they choose you if they can’t even see you?

You see, words and images are a match made in heaven! The trick is to make the copy about your reader but the imagery about you. This is so people can see and sense who you are and who they’re thinking about hiring. 

Using stock photos or no images at all is tempting, but it means missing out on the opportunity to build that know, like, and trust factor that’s so important when people are thinking of buying from you.

What Should You Do Instead? Have amazing personal brand pictures of you on your About page

If it’s just you in your business, by all means, show us your face! You can have photos of yourself ‘in action’ while working with a client, speaking from a stage, teaching from a classroom, signing your book – whatever applies. Just make sure people can see you!

And if you have a team, share their lovely faces too! We feel so strongly about this that we even wrote a piece called, Show Us Your Face! And if you’re thinking of hiring a photographer to take some professional pics of you, then check out our blog post, Lessons We Learned From Our Business Photoshoot.

7. You don’t capture any leads

Something a lot of personal brands seem to forget is that your website is the ideal place to capture people’s email addresses, so you can build and nurture relationships with your audience by offering them value, and, ultimately close more sales.

Website traffic is great, but a lot of people won’t be ready to buy after visiting your website just once or twice. They’ll want to read more, find out more about you, and get to know you a little better before they make the decision to go ahead and make a purchase.

You can certainly give them more information through your copy and the awesome content you publish on your blog. But your email list is the place where you can show off your knowledge and expertise and offer your prospective customers or clients loads of value. 

Except… you won’t be able to get your visitors from your website and onto your email list if you don’t give them an incentive to pop in their email address.

What Should You Do Instead? Add a sign-up form to your About page

Your About page is the ideal place for you to add a sign-up form, so make sure you create a lead magnet and ask your readers for an email address. What can you offer your audience that will encourage them to join your email list? What value can you give them? Is there a quick problem you can solve for them? 

Once you’re clear on what you’re going to offer, add a sign-up form where they can easily pop in their email address, and then you can deepen and nurture that relationship via your email list. If you’re interested in using your website to build your email list, check out our blog post on how to create a lead generating website. 

8. You call your About page ‘Your journey’ (or something equally rubbish)

We see this all the time, and it’s probably a side-effect of wanting to be original and show your personality (which we get).

But calling your About page something else – like ‘Our journey’, ‘Our story’, ‘Experience’, or ‘Thoughts’ (or anything else) is never a good idea.

Why? Because people are used to the About page being called ‘About’. It’s an easy, recognisable term. It’s what the page is called.

Your readers head over to your About page when they’re trying to make a decision about working with you. The last thing you want is for them to skip over the page or miss it completely just because you called it something else! 

If they can’t find your About page, they might click the back button and be gone. And that’s not what you want!

So what can you do instead?

What Should You Do Instead? Call your About page by its name

This is a simple one. Call your About page ‘About’, ‘About Me’, or ‘About Us’. You don’t need to be any more creative than this – not with your page title. It’s what your readers expect to see on your website and where they head to in order to find out more about you. Make this easy and straightforward for your audience. 

Want to Learn More About How to Create a High-Converting About Page?

And if you want more tips on how to write an awesome About page for your website, head over to our blog post, How To Write Your Website About Page.

Or download our checklist on how to create an about page for your personal brand…

Martin & Lyndsay

The post The Biggest Copy Mistakes Personal Brands Make on Their About Page appeared first on Content Marketing & SEO Agency | Get More Sales From Your Website.

They’re the trickiest to write. 

They have a BIG responsibility. 

And it’s difficult to know what to actually put on them as everyone’s homepage is so different. 

Well, worry no more. 

Because this blog post will go through the 7 key things you should put on your homepage. 

But first, let’s get this out of the way, shall we? 

What’s the biggest mistake we see people make on their homepage?  

Giving too much information. 

That’s it. We often see people cram in as much information as possible on their homepage, in an attempt to get their web user to buy straight away. 

But people do not buy after reading the information on your homepage (sorry about that). 

They need a little more warming up. And you might have to encourage them onto your email list before they even buy from your website (depending on what you offer). 

What should a homepage do? 

Your homepage is not the place to go into great detail about your products or services or all about you as a company. 

We like to think of the homepage as the reception area of your website. Your homepage should direct users where they need to go quickly and efficiently. 

People land on your website wanting different things: they want to know more about you, they want to know about a specific service you offer, they want your contact details, they want to read your blog etc. 

And you need to efficiently signpost everyone – making it clear which direction to head in. 

Essentially, the main job of your homepage is to get someone to the next page of your website as quickly as possible. 

What is Bounce Rate?

You may have heard of ‘bounce rate’ – this is the percentage of people who visit your website and leave without taking an action (like clicking on another page or filling out a form). It means your visitor bounces off the page. It can be an indicator that your page isn’t working well. People are landing on your website, and (for various reasons) are leaving without doing anything.

Getting your homepage right will help prevent this problem and ultimately, increase conversions.

What should you put on a homepage? 

Below, we go through the 9 essential elements of a homepage that will get someone to the next page of your website.

1. Your website’s tagline/statement

As soon as someone lands on your website, they should gain a good understanding of what it is you do. 

That’s why you should add a tagline or statement about you or your company above the fold (i.e. what is visible on the page without scrolling down) on your homepage. 

Unfortunately, if you’ve ever had to write one of these statements you’ll know that it is THE MOST DIFFICULT SENTENCE TO WRITE IN THE WORLD.

This is why I’ve added some tips below to help you. 

#1 Make it clear what you do 

The problem is, a lot of these statements are often complete fluff that don’t actually say anything at all. 

If you saw this as soon as you landed on a  website, what would you think this company did? 

‘Adapt, transition, innovate…’ 

???

No?

That’s an IT company. 

But you wouldn’t have a clue, right?

Don’t assume that people who land on your website know exactly what it is you do. You need to make that clear. 

#2 Focus on Your Reader and Not on You 

Another mistake that business owners make with this statement is focusing on themselves rather than on the reader. 

To put it bluntly, people don’t care about you. They care about themselves and their problems. 

That’s why, when you land on our website we say ‘get more leads and sales from your website’ and not ‘we are websites specialists with over twenty years combined experience.’ 

The first one actually tells the reader how we can help. The latter is just plain dull! 

#3 Don’t Obsess over Benefits 

Finally, try not to go overboard on the benefits so that it isn’t actually clear what it is you do. 

Can you guess what this company does? 

‘Enjoy more time doing what you love…our products will help get you there.’ 

No? 

That’s for household cleaning products. 

This usually happens when someone takes the mantra ‘sell the benefits’ a bit too far and doesn’t actually make it clear what on earth they do.  

So remember: 

• Make it clear what you do 
• Make it about the reader 
• Don’t go too far on selling the benefits so what you actually do becomes unclear! 

If you want a little more guidance, check out our blog post which tells you the 9 different ways you can write your company statement. 

A Good Example of A Homepage That Does This Well

Janine is the Queen of keeping it simple and clear. There’s no question of what it is she does or who she helps. Sometimes, companies try too hard to sound clever. But clear trumps clever every time.

Col owner of Pixels Ink also does a great job with his big, bold statement. It’s clear what they do, and he also adds a memorable subheading about transforming ‘ordinary brands into extraordinary ones’ – really nice touch!

2. Your CTA 

Right after the company statement, you will typically see a call to action. A call to action is usually a button that gets your web visitor to do something e.g. click to visit another page, or download a freebie etc. 

This is always a tricky one to get right because it’s difficult to know what will work. And sometimes it requires a little testing to see what resonates with your web visitor. 

But, here are some tips that will help you decide on that all-important CTA button. 

#1 Book a Call Doesn’t (Usually) Work 

We mentioned previously that people don’t buy from your homepage, so it’s unlikely they will book a call with you right off the bat. 

Again, people need a little more warming up than that. Even if you offer a free twenty-minute call that can be quite a daunting prospect for someone who doesn’t really know much about you yet. 

Plus, from your point of view, do you really want to fill up your diary with unqualified people who have just landed on your homepage with potentially no idea who you are or how you work. 

Nope. 

#2 Make it Stand Out 

The one key thing to remember about your CTA is to make it stick out like a sore thumb. 

Okay, well you don’t have to make it too ugly. But definitely don’t make it blend in. Put it in a different colour and/or put a border around it. 

We often see CTA buttons that blend in and look pretty. But this is not what you want, you want your CTA to capture your web visitor’s attention!

A Good Example of A Homepage That Does This Well

Denise Cowle does this fantastically. She includes a stand-out CTA that leads to a page about her service. There’s definitely no missing it!

FitRoots Martial Arts School do something a bit different. They include two CTA buttons that direct two slightly different audiences to the right place – people who will want to use their face-to-face martial arts school and people who want to join their online academy. This is a good example of how you can use your CTA buttons to direct multiple different audiences where they need to go.

If you appeal to multiple audiences, you learn how more about how to do this in our blog post: how to use your website to help two different audiences.

3. Your Promotional Area 

The promotional area is the area just underneath your hero section. 

This is where your homepage should work hard at getting your website traffic to where they need to go. It’s the ‘traffic cop’ of your homepage!

Here are some tips that can help you nail the promotional area. 

#1 Don’t make it too busy

Imagine a road sign which gives you directions. You see the word museum, but then there’s whole load of text underneath telling you all about the museum and why you should visit. It would be a bit confusing right? Especially if you’re driving past it at 50mph! 

This works the same as your promotional area. You don’t want too much here. Usually, you will one word that sums up your service, like we do on our homepage. And if that doesn’t give enough detail, include a brief sentence. But don’t have paragraphs and paragraphs of text. 

#2 Don’t have too many options 

Do you ever feel that when you’re faced with too many options you just don’t do anything? 

Yup, this is a common problem we see in promotional areas. Some people will have 6/8/10/12+ services and they’ll try to get their web traffic to pick one. 

But that’s a lot for our human brains to handle. Remember, they’re on your website. And when we use websites, we don’t like to think too much. And going through 12 different services trying to decipher which one is best for us is a bit too much. 

That’s why we recommend you have a maximum of three-four services or links in your promotional area. 

A Good Example of A Homepage That Does This Well

Clare Murthy is a baby photographer based in Surrey. Her website’s homepage is so clean and clear, especially the promotional area. She clearly directs people where they need to go based on what kind of photography they need.

4. The Opening Paragraph 

The second hardest thing to write on your website is the first paragraph or section on your homepage. 

That’s because it feels like you have so much to cram in about who you are and what you do in a very short space. It’s understandably difficult. 

But, here’s our one big tip about that first section on your homepage…

#1 Don’t make it about you 

Ever see this on a homepage? 

Welcome to my business! 

My name is x, and I have been in this business for x years. I do this. I do that. I. I. I. 

It’s a common mistake. And if this is you right now, this isn’t a criticism. As we said earlier, it’s incredibly difficult writing this paragraph and it feels natural to talk about yourself. After all, someone is on your website, right? 

But the biggest mindset shift when it comes to your website is that…it’s actually not yours. Or at least, it shouldn’t be. 

It’s actually all about your visitor. It’s about what you can do them. 

So when it comes to writing your first paragraph, put the emphasis on your web visitor and then introduce what you do. 

A Good Example of A Homepage That Does This Well

I love Debbie Ekins‘ opening paragraphs on her home page. She shows that she understands her audience and what they need, ‘You don’t have time to do all this marketing work,’ and she also explains how she can help. It’s a great combination of focusing on the reader, highlighting your own skills and getting your personality across.

5. Further sections of text 

You don’t want your homepage to be too long (as we said before, the main aim of the homepage is to get someone to the next page of your website as quickly as possible.) 

But you may want to include some other sections on your homepage to help you achieve this. 

This includes:  

#1 An About section

You may have a section on your homepage that talks a bit about you and how you help your customers. This section normally has a call to action button that leads to the ‘about page’. 

#2 A product/service highlight  

You may also have a section on your homepage that highlights a particular product or service. This section will have a call to action button that leads to that particular product or service.

A Good Example of A Homepage That Does This Well

Alex Pemberton does this really well on her website. Her about section explains what she does, but it still makes it about her reader too.

6. Your Lead Capture 

On your homepage, you can include a lead magnet (or freebie) to entice someone to pop in their contact details such as their email address. This is a good thing to do before someone leaves your website–as often, people will leave without buying! 

We’ve all heard the stat that someone needs to see your message at least seven times to buy from you – and you can’t guarantee people will keep coming back to your website. So collecting their email address and emailing consistently is the key here. 

#1 If your lead magnet is a newsletter, make it sound interesting 

Don’t just say, ‘sign up to my newsletter for the latest news’ because, well, that sounds boring!  Actually tell someone what they’re going to get and make it sound interesting and beneficial. 

If you want to understand more about promoting your freebies or newsletters, we have some tips in our blog post: creating lead generating websites. .

#2 Show the ‘lead magnet’ – make it tangible 

If you’re offering a free lead magnet such as a cheat sheet or guide, actually show what it looks like. Yes, it’s not a tangible product, but make it tangible! Make it look meaty and feel like an actual product. This is a sure-fire way to increase sign-ups!

A Good Example of A Homepage That Does This Well

The Membership Guys do this really well on their homepage. They show a screenshot of the video so it’s clear what you get. And they have a clear call-to-action button to sign up.

7. Social proof

You want your homepage to build trust and authority with your web visitor. There are two main ways you can do this – using testimonials or logos from the places you’ve been featured or awards you’ve won. 

#1 Avoid the bland testimonial 

Suchabody is so professional and friendly! 

Try to avoid this kind of testimonial. Professional and friendly isn’t exactly exciting – it’s kinda the minimum we should expect from a business. If you’re going to feature testimonials, make them interesting. Include stats about what was achieved. Showcase what it was really like to work with you. 

If you want to learn more, we also wrote a blog post on how to get amazing client testimonials.  

#2 Don’t go overboard on talking about awards 

You’ve won an award. Yay! 

It’s exciting when this happens. Of course, it is. But your customer’s level of excitement and your level of excitement is entirely different. 

Your level of excitement is: HOLY CRAP I WON THIS AWARD I’M OVER THE MOON!!!!! 

And your customer’s is: ‘Huh, they won that award. That’s nice. Anyway, back to me.’ 

Yes, feature the logo of the award you’ve won but don’t harp on about it on your homepage. 

A Good Example of A Homepage That Does This Well

Gavin Bell does this well on his website. He showcases where he’s been featured quite prominently on his homepage, but the section is also quite subtle too. You’ll recognise the logos as soon as you see them (and this builds trust) but he doesn’t go on about it at great length!

Don’t Forget This Homepage Design Tip!

Something to remember about your homepage design…

Section everything up!

Make sure your promotional area is in its own section.

Make sure your first paragraph of text and image of you is in its own section.

For example, look at the difference between the two below.

The top one has a testimonial next to the introductory text and image. The bottom image separates these two items out. One section is for the about. Another section is for testimonials. This avoids it looking too messy and overwhelming.

Download the Homepage Blueprint

You can download our homepage blueprint below. This is an in-depth guide into exactly how to create your homepage step-by-step so that you can build trust and increase conversions.

Lyndsay Cambridge

Owner at Jammy Digital, Digital Marketing Specialist and Writer of Young-Adult Fiction.

jammydigital.com

The post What You Should Put On Your Homepage To Increase Conversions? appeared first on Content Marketing & SEO Agency | Get More Sales From Your Website.

You go onto a coach’s website and click on their service page, excited to find out all about their amazing ‘VIP Coaching Package’. And on it, you find two paragraphs of text describing their service and a link to buy. The cost, by the way, is £6997+VAT. 

🙄

There is no way in hell you’d buy that, right? I don’t know many people who would feel confident buying that package from just two paragraphs of information.

But this is an exact example of something I came across recently. And weirdly, it’s common on B2B service pages. 

A lot of business owners don’t even dedicate an entire page to their service, instead opting to put all their services on one single page with little information. 

Why do Bad Services Pages Happen?

Business owners often don’t put enough information on their websites because they want to speak to prospects on the phone or video call. 

And that’s understandable. I wouldn’t buy something for thousands without speaking to someone first. 

But even if you feel someone likes to talk to you before they buy your services, you still need to provide your prospect all the information they need. 

Why Prospects Need Information Before They Speak to You 

Your prospects want to understand your service are their terms, not yours. That means they do their own research–they read up everything there is to know about your service, your reviews and your pricing and decide themselves when and if they want to get in touch. 

And if that sounds scary, just think to yourself what would you prefer? 

Option One: To receive all the information (including costs) about a service

Option Two: Having to call someone to get the information we need. 

Of course, it’s option one! 

Giving your prospect everything they need to know about your service BEFORE they get in touch is just good customer service.

So with that in mind, what is everything your prospect needs to know? And how can you give them all this information and get them to buy from you? How do you create a high-converting service page that builds trust? I go through exactly how to do this below…

In a hurry? Grab the printable service page checklist you can use any time.

What Should You Put on A Service Page? 

There are 9 key elements you should add to a service page. 

1. Your opening statement – get to the heart of the pain point 
2. Features AND benefits – get into the nooks and crannies of your service 
3. The cost – yep, you need to give a price 
4. The process – what’s the process of working with you 
5. Case studies or testimonials – for social proof 
6. A bit about you – why do you do what you do? 
7. Who it’s right for – explain who it is/isn’t for
8. CTAs throughout 
9. Frequently Asked Questions Section

Let’s break these down a little further…

1. Your Service Page Opening Statement 

First things first, do not open your service page with the word ‘I’. This isn’t about you (sorry). This is about your customer. 

Secondly, don’t tell your customer something they already know. We see this a lot. People will open up their service page with something like, ‘Good website copy is vital if you want to connect with your reader.’ Or ‘A bookkeeper can save you time.’  Your potential customer probably already knows these things, and there’s no point reiterating the stuff they know.  

How Do You Open a Service Page? 

You need to get to the heart of the problem and show your reader you understand what they’re struggling with. 

You can do this by simply asking questions such as – are you struggling with x? Or ‘does it feel like you’re constantly x?’ Or making statements such as ‘doing x thing is tough.’ 

This is all about empathising with your potential customer and stating you understand. And once you’ve done this (and you really don’t have to spend a long time on it), you create the opportunity to introduce your service–good eh! This is where you can say, ‘I understand your struggles, and this is how my x service can help…’ 

It’s the simplest strategy, but it works!

2. Outline the Features AND Benefits of Your Service

First things first, do not just talk about the benefits of your service. It used to be that we only talked about features (the nitty-gritty facts about our services), but now, we’re all about the benefits. Trouble is, sometimes we focus so much on the benefits we don’t actually get to the heart of what it is we do. 

Ever read a service page like this? 

‘You’ll have so much more time to spend with your family.’ That sounds great, but what is it you sell exactly?’ 

‘You will finally have financial freedom!’ Yes, wonderful, but what is it?

‘You will never have to struggle with such-a-thing again!’ Right, can you tell me what it is yet? 

You get the picture! It’s highly frustrating when you don’t get a clear idea exactly what a service actually is. So yes, talk about the benefits, but also go into the ‘nitty-gritty’ part of the service – i.e. tell the reader what they actually get. 

How Do You Talk About Your Service? 

You need to explain succinctly what your service is. This can be tough if your service isn’t something well known or understood. Take our SEO transformation programme, for example, it’s a programme that people aren’t aware of or search for on Google. So we’ve had to explain it in more detail. Whereas something like ‘web design’ is much more understood. 

It’s good at this point if you break down the features of your service and explain the benefits of those features. Go into as much detail as needed so your reader truly understands what they’d get if they invested in you and why it would benefit them. Below is an example from our SEO Programme, we’ve broken down what you get. 

3. Put Your Prices on Your Service Page 

Yup. We know it’s a controversial one, but we’re strong advocates of putting your prices on your website. 

It’s vital you break down how much your service costs. Why? Because like I said in the introduction, people want all the information they need upfront. The last thing they want is to call someone and find out the price (and this goes for large businesses too!) 

Plus, the last thing you want is to have calls or send out proposals to prospects who don’t have the budget to work with you. That’s just a giant waste of your time. 

How to talk about pricing on your service page. 

You don’t have to go into a lot of detail about your costs, but make sure they’re prominent on the page. 

If your prices vary depending on the client and what they need, this may need a little more explanation. You may want to go into a little detail about why the price differs and what can make it increase. 

A great example is from Automation Ninjas on their Marketing Automation Domination page. 

4. The Process of Working With You 

Many service pages don’t actually give an indication of what it’s like to work with you. Prospects don’t understand how you communicate, how much time they’ll spend with you directly, how long the process will take, etc. 

But why is this important? Does a prospect really need to know in detail how you work?

In short, yes. People like to have an understanding of what happens next – it makes them feel comfortable and trusting of you. You can’t expect someone to hand over their cash without them your process. 

Plus, showing you have an actual process shows that you’re organised and professional – it proves that this is something you do regularly and you’ve crafted a process for your clients that works. 

How to Talk About Your Process on Your Service Page

All you need to do is give a basic overview of the main steps within your process.

You don’t have to go into too much detail (although we recommend you create a piece of content that goes more in-depth about your process). This is just to give someone a flavour of how you work and make them feel comfortable with your process. 

You can make it look good too, like this example from Sara Bussandri, who gives her reader three clear steps on how her Podcasting Package works. It’s simple, yet effective. 

5. Feature a Decent Case Study or Testimonial on Your Service Page

Having a testimonial that states ‘[Company name] was so professional and friendly. I can’t recommend them enough!’ is just not going to cut it. Words like ‘professional’ and ‘friendly’ aren’t impressive. In fact, that’s the minimum we should expect from a company. 

What you want to do is show transformation–what were your clients like before working with you compared to after working with you.

Now, this can be tricky to get from your clients. They won’t automatically know how to give you this kind of testimonial. So to get this information from them, we ask our clients 5 simple questions…

1. What problems were you having before working with us?
2. Why did you hire us specifically over other companies?
3. How did working with us solve your original problem?
4. What results have you had since working with us? 
5. What did you like or didn’t like about us or our service?

You could ask your clients to answer these questions over a video call, that way you can write it all up and send it to them (asking your client to write this up themselves is usually more difficult and you get less detail than you would on video).

Better yet, ask them if they’d be happy to provide a video testimonial instead, you can always use the transcript for a written testimonial too! 

Doing this should give you a really good testimonial that shows the problems your client had and how you helped them solve those problems. To learn more, we created a blog post on how to get a good testimonial from your clients. 

How to Display Your Testimonial or Case Study

We embed videos on our service pages so they don’t take up as much room as text.

But whether you’re using text or video, make sure you display an image of the person giving the testimonial, their name and their job title. This makes the testimonial much more believable. The more detail you can give, the more ‘proof’ you provide to your prospect that you can really deliver results for your clients. 

6. Include a Section About You and Why You Do What You Do

You’ll notice that this is low down on the list (sorry about that).

Although who you are and why you do what you do is important, it’s not the primary focus of your service page. Your reader wants to know about how you can help them. Once they’re engaged and looking to hire you, that’s when they’ll find out more about who you are. 

So no, this section doesn’t come right at the top of the page but it’s still important. You’ll want to really connect with your reader at this point, building trust and loyalty. 

How to Talk About Yourself on Your Service Page 

Firstly, always include an image of yourself or you and your team, this helps your reader visualise who they’re going to to work with. 

Then you need to explain what you do, why you do it and what motivates you. This is your opportunity to tell your origin story. It’s also an opportunity to showcase who you are and your personality. Have a little fun with your writing, and don’t be afraid to show your quirks too. 

7. Explain Who Your Service Is Right For (And Who It’s Not Right For)   

In all honesty, if someone asked you ‘is your service right for everyone?’ the likelihood is you’d say ‘no’. Our services aren’t right for 100% of people, they’re tailored to a specific audience.  

It’s your job to explain who your service is right for (and who it’s not right for). That way you’ll prevent the wrong types of people getting in touch. But more than that, you’ll increase trust and loyalty with your ideal clients, who will identify themselves as the right fit for your business. They’ll feel exclusive–you don’t just take on anyone and everyone. 

How to Explain Who You’re Right For on Your Service Page

You can do this by presenting a simple table with ‘Who this is right for’ on one side and ‘Who this isn’t for’ on another. Or you can keep it to a simple tick list. This isn’t meant to go into a lot of detail, it’s simply a skim read. 

A good example is from the Membership Guys who include a ‘right fit/wrong fit’ table on their page. 

8. Strong Calls To Action Throughout 

Your end-user needs direction, and you should help them by including ‘Call To Actions’ across the page. A call to action is usually a button that encourages people to take the next step with you. 

And no, this doesn’t mean sending them to your contact page! You should be specific and purposeful. A contact page is there for more general enquiries. This is different.

Your CTA will differ depending on your service, how much you charge and how much communication you need with your prospect. You wouldn’t have a ‘Book a Call’ CTA for something like a £10 book. But you would for a £1000 per month coaching programme. 

Ultimately, your CTAs may change a few times before you find what works for you. You may find that your prospects aren’t booking a call because they’re not quite ready, in which case you need to think about getting them on your email list instead.

How to Display Your Call to Actions 

You should scatter your call to action across the page under your relevant section. Try to keep to just one call to action, such as ‘book a call’ or ‘buy now’. Always make sure your call to actions…

• • Stand out (use a contrasting colour) 
  • Have plenty of white space around them – make them look important 
  • Use direct language like – Book Your Free Call Now or Buy Now 

9. Include an FAQ on Your Service Page

What may seem obvious to you is not so obvious to your prospects. So it’s good to include an FAQ section that answers any questions your prospect may have. 

Now some business owners make the mistake of including secret humble-brag questions in their FAQ. Things like ‘How many awards have you won?’ – I actually saw this once on Sky’s website!

As much as we would love to think that people care about our awards or when we were established, they care more about what impacts them–how long it takes, the cost, the way you’ll communicate, etc. 

But how do you know what questions to include?  

That’s easy–look at your emails and think back to conversations with your potential clients. What questions did they ask? Those are the questions you should include in your FAQ area. 

How to Present Your FAQ on Your Service Page 

FAQ can get a little text-heavy, so it’s a good idea to only show the question and have a clickable dropdown. Make sure it’s obvious where someone needs to click (otherwise they’ll miss it) but doing it this way makes it visually appealing to your reader.

If You Remember One Thing About Creating Service Pages

So that’s it. Your 9 Essentials of a service page. But if you remember one thing about service pages, remember this: you need to give your prospects all the information they need to make an informed buying decision.

What’s Next?

Are you ready to write your service page or re-write your existing one? Download the printable service page checklist to help you. 

Lyndsay Cambridge

Owner at Jammy Digital, Digital Marketing Specialist and Writer of Young-Adult Fiction.

jammydigital.com

The post The 9 Essentials of a High-Converting Service Page appeared first on Content Marketing & SEO Agency | Get More Sales From Your Website.

You do that with a Big, Bold Statement.

Often called your ‘Value Proposition’ or ‘You statement’, the Big, Bold Statement is what it says on the tin. It’s the big, bold message you publish on your website for your visitors to see. It defines exactly what you do so your users know they’re in the right place.

Why is it important to have a Big, Bold Statement on your website?

We review a lot of websites in our FREE Facebook group. And one of the main issues we come across is that business owners find it really difficult to explain what they do.

It’s important to remember that your visitors (i.e. your potential customers and clients) won’t initially be spending a lot of time on your website. You only have 3 to 4 seconds to make an impression!

So you need a clear, defining Big, Bold Statement that helps them work out:

• where they are,
• what services you offer,
• whether you have the solution to their problem,
• and whether they should stay or hit the back button!

So your job is to make who you are and what you do abundantly clear to your website visitors. Explain it so clearly that a 5-year-old would get it.

Seriously.

Don’t make your web visitors spend any brain calories trying to work out what you do. It’s not a puzzle. And they don’t win a prize. So don’t be vague or fluffy with your Big, Bold Statement!

Where should the Big, Bold Statement go on your website and how long should it be? 

Your Big, Bold Statement only needs to be a few words long – 10-15 words at the most. That’s because people need to immediately, at a glance, be able to understand what you do.

And it should sit in the top third of your website.

This section of your website is also referred to as:

• ‘above the fold’,
• ‘the top third’ or ‘the first third’,
• the ‘slider section’,
• or the ‘feature area’.

We call it the hero section. And it’s the first thing you see when you get onto any website before you have to scroll down the page to see the rest.

That’s where you want your Big, Bold Statement to go.

So how do you put together a Big, Bold Statement?

Here are 9 ways to help you do just that.

1) Ask a Question

This method works no matter what industry or business you’re in, but let’s use an example to explain what we mean.

Let’s say you’re a speaking coach – you help people with their presentations and with speaking on stage.

If you use the question method, your Big, Bold Statement could be something like:

Does the thought of public speaking make you want to cry?

Your question immediately draws your website visitors in. By asking it, you’re telling your audience you understand the issue they’re facing, and at the same time, you’re illustrating what you do.

When coming up with the question to ask, speak directly to your visitors – remember that it’s about them.

Ask the question you know your ideal customers have been asking themselves. You want them to nod in agreement as they read it.

2) State a Promise

Can you make your ideal customers or clients a promise? Going back to our speaking coach example, you could use:

Feel more confident on stage in five weeks or less.

or even,

The only speaking course you’ll ever need.

Now, that is a promise.

It’s Big, and it’s Bold.

It allows you to explain what you do by promising something to your visitors. It’s your way of standing your ground as the expert you are.

Just be mindful of not falling into the trap of using fluffy marketing lingo though! One of the biggest mistakes we see people make with their Big, Bold Statement is that the language is too vague.

“I can make you prosper.”

is a promise. But it doesn’t tell your readers the first thing about what it is you help them with!

3) Use your Unique Identifier

What makes you unique? Do you have a niche? A Unique Selling Point, or USP? Something that allows you to differentiate yourself from your competitors and specifically describes your products and services?

Then find that ‘thing’ and feature it in your Big, Bold Statement.

Say, for example, that you have your own methods of teaching people. Your Big, Bold Statement could be something along the lines of:

I am the creator of the seven-minute speaking formula.

This doesn’t just tell your visitors what you do. It also gives you a valuable edge that makes your people perk up and listen.

4) Create a Power Statement

This is the type of Big, Bold Statement we use on our own website.

Make your mark online.

This is our Power Statement, and (in case you hadn’t noticed) it’s also the name of our podcast and our membership!

Underneath that, we’ve added a ‘supporting statement’ that reads:

a website you can be proud of.

Let’s break it down for a second.

With our Power Statement, we aim to appeal to our ideal clients (people who want to make their mark online) by triggering emotion in them. The supporting statement helps us clarify how we do this – by helping them build websites.

Our Big, Bold Statement speaks directly to our ideal clients by evoking emotion. And at the same time, it provides the clarity our ideal clients need to understand what we do.

That’s why this method is so powerful.

However, out of all the methods we teach, we find this is the one people struggle with the most, as it’s easy to fall into the trap of being too vague.

So our speaking coach may want to say something like:

Make them believe. 

It’s powerful, it’s emotional, and it’s likely to stop you in your tracks. But without a supporting statement, it doesn’t really say what our coach does.

So they might want to add:

 turning mediocre presentations into magnificent ones.

or even,

public speaking training for CEOs.

That’s how you get the perfect combination of emotion and clarity. When you get this right, a Big, Bold Statement that’s based on a Powerful + Supporting Statement can be extremely effective.

5) Use a Customer Testimonial

Did a client give you an amazing testimonial that perfectly sums up what you do? Then why not use that, word-by-word, as your Big, Bold Statement?

For us, this could be something like:

The best website I could have ever dreamed of.

Our speaking coach could use:

I’ve never felt so happy after leaving the stage.

or,

Public speaking has never felt so achievable.

As long as the testimonial is clear and specific enough (and tells people what you do), this emotive approach can work really well.

Up until recently, Chris Marr of Content Marketing Academy used a testimonial on his website, CMA Live, and it was this:

The best marketing conference I’ve been to in 25 years.

Isn’t that perfect? It tells you immediately what you’re getting but also gives you enough social proof to help you make an informed buying decision.

6) The Exact Statement

Just say exactly what it is that you do – it’s as simple as that.

Using our speaking coach as an example again, they could say:

Public speaking, training, and workshops.

It’s obvious. It’s simple. And it’s effective.

But it also makes it abundantly clear what it is you do.

Just stating the facts is much better than going for something too complicated that could potentially end up confusing people. It may not be the fanciest of approaches, so if you’re pressed for time, just do this first, and then go back and refine your Big, Bold Statement later when you have a better idea.

7) Who You Help

The original idea for this particular method of coming up with a Big, Bold Statement came from Michael Port and his book Book Yourself Solid. And it’s as simple as answering this question – who do you help and what do you help them do?

The speaking coach in our example would say:

We help CEOs master public speaking.

or,

Helping academics to deliver memorable presentations.

This is a particularly great way of illustrating what you do if you have a niche. When your ideal customer or client lands on your website and sees this, they’re going to feel really special. And that’s all you can ask for!

8) Who You Help+

With this method, you’re combining the Power Statement with the Who You Help statement to enhance it and clarify it.

Our speaking coach could use:

We help CEOs deliver outstanding presentations that inspire action.

So with this Big, Bold Statement, you’re telling someone what you’re helping them with (‘deliver outstanding presentations’), but you’re also letting them know how helping them will affect them (they will be able to ‘inspire action’).

That additional bit at the end (the ‘plus statement’) is impactful. It adds that extra punch which gets people in the heart (in a totally good way!).

9) The Guarantee

Do you offer a guarantee with your services? Not every business does, but if you have the right kind of product, this can be a good way for you to come up with your Big, Bold Statement.

Here’s what our speaking coach might say:

Deliver outstanding presentations or your money back.

This works because it gives your visitors confidence. If you’re prepared to stand behind your product in such a big way that you’ll give money back if they don’t get results, whatever you sell must be pretty good!

So which method is right for you?

There’s no right and wrong here. Jot down a few ideas, try a few methods, and test your Big, Bold Statement out.

Ask your friends and family, check with your followers on social media, or ask your email subscribers what resonates with them the most.

Remember that your Big, Bold Statement isn’t set in stone – you can always change it when you come up with a better one.

Would you like our help? 

You may have got your big, bold statement sorted, but what about the rest of your homepage? Download our homepage blueprint for personal brands, which tells you EXACTLY what to put on your homepage.

Better still, if you want our help, week in and week out, as you build your personal brand website, check out our membership, Make Your Mark Online (or MYMO, as our members call it!). You’ll get access to our best advice and to our thriving community as well. What’s there not to like?!

And if you’d like to hear us talk about how to come up with your Big, Bold Statement in more details, go and check out our podcast episode Why You Need a Big, Bold Statement and How to Create One.

Martin & Lyndsay

The post 9 Ways to Create a Big, Bold Statement for Your Personal Brand Website appeared first on Content Marketing & SEO Agency | Get More Sales From Your Website.

So how do you take advantage of your About page? How do you get people to connect with you and, ultimately, buy from you?

What NOT to do on your About page

Simple: make it all about you

We see this (or something along these lines) quite often:

“Hi, my name is Bob and I graduated from university in 1987 with a 2:1 in Engineering.” 

Yawn. Your reader’s gone.

Now, we do understand why a lot of people do this on their About page. After all, it says About ME! What else are you supposed to be talking about?! It’s only natural that you’ll want to talk about yourself, your experience, and what you do.

And of course, writing your About page in this is also very easy. Because you know yourself and your story very well. But (and we’re sorry to break this to you), your life story may not be a great way to connect with your readers.

So what do you do instead?

Flip this on its head and talk about how you can help your readers.

When you come to write your About page, instead of ‘About Me’ at the top of the page, write ‘About how I can help you’.  You should still call it ‘About Me’ (or ‘About’ or ‘About Us’), but when you’re writing copy for the page, thinking about how you can help your reader will reframe your mind and encourage you to write content from your audience’s perspective (rather than your own perspective).

What do you write at the start of your About page?

The start of a new piece of content is always the trickiest part, and if you write regularly, you may have your own ways to help you get into it.

But here’s what we do and advise our clients to do.

At the start of your About page, reaffirm to your readers that they’re in the right place.

So you could use questions like,

“Are you looking for X? Then you’re in the right place.”
Or:
“If you need X then you’re in the right place.”

Think about ways to make your audience feel secure in the knowledge that this website (and the content they’re reading) is for them.

The best way to do this is to empathise with your reader and with their potential problems or what they’re searching for. Give them the information straight away, rather than making them sift through the boring corporate story of how you started and how long you’ve been in business.

Don’t miss an opportunity to talk about what makes you unique.

For example, here’s what we say on our website:
“If you’re looking for a web designer who gets your business, who isn’t afraid to say what works and what doesn’t, then you’re in the right place.”

This statement doesn’t just tell someone who can relate to those words that we’re right for them. It also tells our readers that, depending on what they’re after, we may not be right for them. And while that may seem like a bad thing, it’s not. Because this actually stops people who don’t feel we’re the right fit for them from getting in touch with us. And this saves our time as well as theirs.

If you want to dig deeper into this topic, have a listen to this podcast episode: How To Attract Your Ideal Clients Through Your Website.

Remember, people click on your About page to decide whether they actually want to work with you. So use the opportunity to find your ideal clients and filter out anyone else.

What else should you include in the About page?

When landing on your About page, your prospective customers or clients want to know how you can help them.

There’s no better place to show your readers that you know and understand what problems they’re facing and that you can help them solve them.

So how do you know what problems your customers and clients are experiencing?

Just listen to them. Hear what they say. Pay attention.

Because often, talking about their struggles will be the very first thing they say to you in their email or when they call you up to make an enquiry.

So think about…

What are your prospective clients having a nightmare with?
What is it that they desperately want to change?

And make sure you talk about this on your about page.

How to structure your About page

You’ve got so much information to include. How do you make sure it all fits together without overwhelming your reader?
You could simply list the problems that your ideal clients are having in an FAQ-style section on your About page. Using bullet points helps you reduce the amount of text on the page, gives your reader some breathing space and helps people find digestible information to consume quickly and easily.

So, for example, on our About page, we explicitly acknowledge the problems our ideal clients are having, sympathise with them, and then tell them how we can help. And don’t forget to add a call to action directing people to your relevant products or services.

How to use your About page to build trust with your audience

We talked a lot about connecting with your audience. So what other elements can you include on your About page to build trust with your prospective customer and clients?

Testimonials

Testimonials, links to your previous work, and awards help you build trust and credibility with your audience.

Add testimonials from previous clients that show the kind of results that your clients got from working with you.

Portfolio

Add links to your portfolio to showcase your previous work. Don’t be tempted to put everything on there, but have something that gets people to explore other pages of your website.

Awards

Have you won any prestigious awards? We’re not huge fans of going on about the awards you won, but your about page is an opportunity to show them off! This is your chance to show them off. Don’t be like us – Jammy Digital won The Best Blogging Awards at Content Marketing Academy in 2018, and we didn’t add it to our website!

How to include some personality on your About page

So what about you then?

Yes, it’s important to focus on your audience first, but you still have to tell people about you. And when you do, you don’t want to lack personality!

Your About page is a great place to tell your readers who you are. So don’t be afraid to show some personality.

1. Include photos of you (and your team, if you have one).
   People buy from people and need to see your face. If you don’t have your face on your website, get your face on your website.
2. Talk about yourself.
   Your readers want to know who they’re dealing with – just make sure the information you share is quite succinct and doesn’t take over the whole page. Having too much information about yourself too soon may mean you lose an opportunity to connect with your readers, so cover all the rest first and then talk about yourself.

This is where nailing your tone of voice becomes really important, so head over to this post or this podcast episode to learn more about how you can add personality to your About page.

Would you like our help?

If you’re looking for some personalised, tailored feedback on your About page or your website, we’re still doing free website critiques over on our Facebook group. So make sure you join and put your name down for a critique.

We also help personal brand entrepreneurs build and grow successful business websites inside our signature membership community, Make Your Mark online. The doors are currently open, and you can join for as little as $39 a month or $390 a year if you join as an annual member. So come and check it out!

Martin & Lyndsay

The post How To Write Your Website About Page appeared first on Content Marketing & SEO Agency | Get More Sales From Your Website.

These are some of the questions we get asked all the time by our clients, so we’ve put together this post with our best tips to get great client testimonials for your website.

Why should you bother with testimonials?

Being able to share tangible proof that you’ve delivered results for your previous and existing customers and clients is fundamental to the success of your business.

Here are a few reasons why we believe client testimonials are so useful for your business:

• They help you build trust.
• They show your website visitors that you helped your past clients to get real, tangible results.
• They help you increase your level of authority. If you can share testimonials from people who are highly respected in the industry, you immediately become more credible and authoritative in the eyes of your prospective clients.
• They help you showcase the types of clients you want to attract. For example, we love working with personal brands, so on our website, we mainly feature testimonials from personal brands we’ve built websites for.

However, in order to give you some of the above results, client testimonials need to be well-thought out and well-crafted. Not all testimonials are created equal, so don’t go sharing just any old review!

Let’s dig a bit deeper into that.

Do generic reviews help you get more clients?

You know the one we’re talking about. Those big, boastful testimonials where people only promote themselves. But think about it, do website visitors even read those? Do they trust them? And do they really help consumers make informed buying decisions?

Probably not.

Of course, when you’re just starting out in business, it’s only natural you’ll want to get some testimonials on your website (and any would pretty much do). But when you’re well-established, be sure to remove any old or vague testimonials that were provided to you by someone who isn’t your ideal client.

When you’ve done enough work to build a strong portfolio of work, avoid sharing reviews along the lines of: “Oh, I really enjoyed working with Martin. He’s very friendly and professional and I would highly recommend.”

We hate to burst your bubble, but these are exactly the kind of reviews you don’t want on your website. They don’t offer anything in terms of content, and people glaze over these kinds of testimonials. You probably do as well. After all, isn’t ‘being friendly and professional’ the bare minimum you’d expect from a company or a professional you hire?!

Do people even trust star rating reviews?

As consumers, we’re all too familiar with big review websites like TripAdvisor or Yell, where you have an abundance of these ’empty reviews’. All people expect to see on these sites are 5-star reviews – the more the better. But star rating reviews probably aren’t going to add much value to your website. We all know that a website owner has full control over what gets published on their site. You wouldn’t show a 3-star review or a complaint someone has left you, would you? You’d be shooting yourself in the foot! So if someone visits your website and sees you have plenty of 5-star reviews that say you’re friendly and professional, they could get a bit wary. What about all the other reviews you haven’t shown? What’s everyone else saying?

Instead, what you need to show on your website is the actual value you deliver.

How to Get a Testimonial Your Potential Customers will Love

What your prospective customers and clients care about the most? The results you can help them achieve.

The best way to convince them that you can help them get results is by showing them, in the words of your previous clients. So walk people through the story of that project – go through the ups and downs, the before and after, and the results you got in the end. Essentially, think about your client as being the hero of the story.

When a visitor is coming to your website, they want to know:

1. What problems this other person who’s just like them was having before they hired you.
2. What you helped them achieve.
3. How they’re now so much happier now, after working with you and achieving the results they were after.

This is an opportunity to show your client’s transformation!

How to Get the Best Testimonial from a Client

Getting someone to leave you a review of this kind with no guidance is a tall order.

So how do you get reviews from your existing clients that will appeal to your website visitors (and prospective clients) as well?

Well for starters, here’s what you don’t do. You don’t just email your client after you’ve done the work for them and ask:

“Please, can you leave me a few lines of text?”

We used to do that, and we can tell you that just doesn’t work.

If your client Bob has had a problem that he’d been struggling with for years, and you helped him achieve all he’s ever hoped for, we’ll bet you anything Bob will say: “Jammy Digital was friendly and professional, and they helped me get what I wanted.”

If you share that, you’ll have wasted the opportunity to show a potential client what it was like to work on that project with you! Instead, you want your testimonials to act as a sales tool and tell the story of the transformation you’ve helped your client achieve.

What should I ask my previous clients to collect effective testimonials?

We created a system that we try to use as much as possible in order to get the client testimonials that will work best for our business. And here’s something you can do too:

Ask your clients specific questions that allow you to craft an effective testimonial.

Of course, the types of questions you might ask may vary depending on your industry and field, but essentially you want to focus on the frustrations or problems your clients were having before working with you.

So here are some of the questions we ask.

1. What problems were you having before working with us?
2. Why did you hire us?

These are two very different questions, so make sure you ask them both!

3. How does your new website solve your original problem?
4. What results have you got since going live with your new website?

These questions may not be relevant to you, but you could ask how working with you or buying your product or service has helped the client solve that problem.

5. What did you like or didn’t like about us or our service?

This question allows you to get an insight into what it was like for your client to work with you. This is great for you and your business – you get some honest feedback and get to find out what people like (or don’t like) about working with you. It’s a very powerful process that allows you to discover problems that exist within your industry. Plus, you’re able to relate to your client. Listening to and understanding your customers shows that you care and makes you much better at what you do!

Not to mention that through asking these questions you can get plenty of ideas for content and tips to improve your web copy.

How do I gather the information and craft effective testimonials?

Everyone’s busy, and your clients are too. So how exactly do you get them to answer all these questions for you?
Here’s how we do it.

We set up a video call with our clients shortly after taking their website live. And while we give them the final bits of instructions and make sure everything’s okay, we tell them we’d like to ask them a few questions to create a case study or testimonials to share on our website. Nine times out of ten, people are very happy to answer any questions we might have!

A few tips:

1. Have the questions prepared in advance, so you can ask them on the call if they agree.
2. Record the call if the client’s happy with that, or write the answers down.
3. Whenever you can, make sure you repeat their answers back to them, to check your understanding is correct.
4. Be prepared to probe a little and ask deeper questions if you feel the answers are too generic and don’t really capture the essence of the problem your client was experiencing. Marcus Sheridan talks about ‘the rule of three’, which says that the first answer somebody gives is usually the surface-level answer. It’s only when you ask three times that you really get down to the root cause of the problem. So get deeper and talk about the juicy stuff!

Before you know it, you’ll have created your testimonial live on the call. Once you’re done, tell them you’re going to write this up and send it to them to make sure they’re happy with it.

Why not take it a step further and ask for a video testimonial?

Once you’ve had your call and have gone through the questions, why not ask your client if they wouldn’t mind recording a quick video testimonial for you? Video testimonials are absolutely amazing, and they don’t need to be long or complicated. A quick video recorded on someone’s smartphone will do. We know of businesses who’ll hire a video company to go out and sit with the client, shoot a video, and professionally record it and edit it. But you don’t have to go to such extent if you don’t want to.

If you want to see an example of this technique in action, this is exactly what we did with one of the members of our online membership, Make Your Mark Online. We provided the questions and asked Sara to record a video talking about her experience of joining our membership. Have a read of her honest review and watch her video here.

Just remember that the most important thing (and what everyone wants out of a testimonial) is to see the results you got for your previous clients. Through sharing effective testimonials on your website, you want your prospective clients to believe they’re going to get those results too.

You want them to relate to the testimonial.

We get people results!

If you didn’t already know, we have a free Facebook group where we provide free training and free website critiques every Wednesday afternoon. We’d love you to join and put your name forward for a critique, so we can help you get better results from your website.

And if you want to get a lot deeper and get tailored advice and support with your website, you can join the Make Your Mark online membership. This is our signature membership community where we help personal brands build and grow a successful business website. The doors for the membership are currently open and will close again in two weeks. Don’t miss your chance to join for only $39 a month or $390 a year!

Martin & Lyndsay

The post How to get client testimonials for your website appeared first on Content Marketing & SEO Agency | Get More Sales From Your Website.

Have you ever read a novel and heard a voice in your head? A voice that wasn’t your own. That was distinctive and unique?

That’s tone of voice.

It’s essentially how you sound through your business writing. Tone of voice is the way you say something. It is your personality, your language, the rhythm and pace of your sentences. It’s what differentiates you from other companies and your competitors.

Ann Handley, author of Everybody Writes (and my absolute superhero) says, ‘If the label fell off, would they know it was you?’

In other words, if your logo disappeared, your images, your colours – everything, would people still recognise who you were from your writing? Or does your writing sound like everyone else’s? Does your writing blur into insignificance?

Why is tone of voice important for your business?

We’re business owners, not novelists, so why on earth should we care about tone of voice?

Tone of voice helps your target audience connect with you, it helps build trust and relationships. It helps differentiate you from your competitors.

Think about it. When reading anything, don’t you want to connect with the writer? Don’t you like it when you feel they’re talking directly to you?

It also helps attract your ideal clients. You speak in a way that attracts the people you want and repels the ones you don’t. You can’t appeal to everyone, otherwise, you’ll just end up being boring and forgettable, and no one wants that.

For personal brands, tone of voice is vital. You are the business and people need to get a sense of who you are and what you stand for.

Where should you use tone of voice?

It’s not just in web copy you need to think about your tone of voice. It’s everywhere. Your social media, content marketing, and even in your emails. Every piece of writing should have your stamp.

How do you create a brand voice?

Okay, so we’ve established that tone of voice is important. But the question is, how do you come up with your voice?

Below, I’ve gone through the ways you can nail your tone of voice, with examples throughout.

Your Brand Personality

Let’s start right at the beginning. You can’t establish your tone of voice without first establishing your brand personality.

Your brand personality is a set of characteristics that make up your brand. For personal brands, this is much easier to establish than other businesses. Our brand personality tends to be closely linked to our own personalities.

If you’ve never thought about brand personality before, you’re probably doing a lot of it subconsciously. We all have personalities, don’t we? And you’ll act a certain way with your clients or customers and speak to people a certain way in email or on social media.

The key is to do this consistently, with purpose and across all your channels and platforms.

How To Establish Your Brand Personality

The topic of brand personality could take up its own book! However, for the purpose of this blog post, I’m going to quickly outline how you can establish your brand personality.

The easiest way to come up with your brand personality is to jot down some descriptions of your brand. Are you…

Straight-talking
Geeky
Ethical
Bold
Honest
Sarcastic
Humble

Try to avoid words like friendly or professional. These are ‘meh’ words, that don’t add anything to your brand. The minimum we should expect from someone is to be professional and friendly!

Don’t be someone you’re not

If I could give one tip about establishing your brand personality, it’s don’t be someone you’re not!

We see this quite often in our industry, where suit-wearing guys aged 50+ try to be cool. Don’t be the embarrassing dad in business. If you’re a serious, suit-wearing, straight-talking kind of guy, then that’s fine. Don’t try to be fun or quirky or cool when you’re not.

Think about your target audience

Another thing to consider when establishing your brand personality is your audience. You want to make sure there isn’t a disconnect between who you are and who you want to attract.

We once spoke to someone who wanted a pink and ‘girly’ website that reflected her fun and sassy personality. Her target audience was uber professional, corporate types. Now sometimes this is fine, it’s not as if uber professional corporate types aren’t people with their own personalities, however, this lady quickly realised that it wasn’t going to work. There was a disconnect between her brand personality and her audience.

5 Ways to create your brand voice, with examples!

So the key question is, once you’ve established your brand personality, how do you create your brand voice?

Below, I’ve gone through the ways you can use your writing to reflect your personality and connect with your reader.

1. Stop with the stuffy language

I get it. When it comes to writing our backs go up. We’re sent back to high school where everything had to be prim and proper. No starting a sentence with And or But. And no writing how you speak.

It’s no wonder that our writing sounds stuffy and formal. The problem is, it’s difficult to connect with our readers this way.

I see this all the time. People have great connections with their potential clients over the phone or face-to-face, but when it comes to their writing they automatically stiffen up.

I’ll give you an example of an accountancy firm.

So many accountancy firm websites are prim and proper, but wouldn’t it be refreshing to see language like this:

Does the date January 31st cause sleepless nights and sweaty palms?

Don’t worry. Just drop in anytime this week to discuss how we can help you. Decent cuppa’ guaranteed.

Of course, this is all dependent on your brand personality. If you are formal, then fine. Sometimes there’s a place for formal language, but often, and particularly with personal brands, an informal ‘chatty’ route works much better.

When you sit down to write, just remind yourself that you’re talking to another human. Think about how you’d speak to your clients or potential clients. This should be enough to avoid that formal, stuffy language that’s so off-putting for your reader!

2. Using Humour

Using humour is a wonderful way of expressing your personality and building trust with your audience.

There are lots of different types of humour you can use, from sarcastic to self-deprecating to silly. What works for you will all depend on your brand personality. But it’s important to remember that when using humour, it should be something that comes to you naturally. Do you use that humour with your clients or customers? And do they appreciate it?

An Example of Humour: A Little Bit of Something

I love this guy. It’s a testament to how much we like him as he is a fellow web designer!

His website copy cracks me up. Will he appeal to large corporate businesses? Possibly not, but that’s most likely not his target audience.

The way he uses humour attracts a particular type of client. It’s also likely to repel a lot of people too. But that’s okay.

Most importantly, his humour helps you connect with him. It builds trust and loyalty. It makes him likeable and familiar.

3. Swearing

Swearing is a controversial one. Some people are adamantly against it. Some people love it.

But if swearing is a natural part of your speech, if you swear with clients or customers and your target audience responds well to it, then why shouldn’t you use it in your copy?

An Example of Swearing

I love how Amy from Joy Junkie uses swearing in her copy. You immediately get of who she is from this – no-nonsense, fun and relatable.

Like the example above, some people will hate it, others will love it, but either way, you’ll remember her.

She doesn’t just drop in a random swear word here and there, you can tell this is a natural part of her speech. She even swears in her drift message, which makes me love her even more!

4. Regional Dialect

Regional dialect works extremely well if you have a local audience who use the same words and phrases as you.

We’ve all heard the phrase, familiarity helps build trust. This is why using regional dialect in our copy works so well for a local audience. It’s familiar to them and immediately that builds a connection to you.

An Example of Regional Dialect

Dotted throughout the Gillis and Mackay website are regional words and phrases and it really gives you a sense of place when you read their copy.

They build sheds for people throughout Scotland so this kind of phraseology works well for them in connecting with their readers.

5. Using your own phrases

This is a neat idea we’ve stolen from the guys at Atomic – Andrew and Pete. Creating your own unique set of phrases and words makes you memorable, and it’s amazing how often you’ll hear people repeat them!

These phrases will stay in your reader’s ears and they will immediately think of you when they hear them.

An Example of Using Your Own Phrases

We started using the phrase ‘Website Shame’ to reflect how people often feel about their own websites. People have repeated this to us and on social media. We’ve even had emails with people asking for us to help them because they’re experiencing ‘website shame’.

The key for this to work is to use something your audience can relate to. Don’t just make something up completely. We used the phrase ‘website shame’ because people repeatedly told us they hated their websites and felt they couldn’t promote their business because of it.

So I hope you found that useful. I would love to hear your comments below on how you use tone of voice. And don’t forget to take our SEO quiz. Once you have all that wonderful copy on your website, you want people to actually see it!

Lyndsay Cambridge

Owner at Jammy Digital, Digital Marketing Specialist and Writer of Young-Adult Fiction.

jammydigital.com

The post How to Nail Your Brand Tone of Voice for Your Business [With Examples] appeared first on Content Marketing & SEO Agency | Get More Sales From Your Website.

Yes, you definitely should put your prices on your website. Why? What’s the first question you ask yourself when buying a product or service? Yep, How much does it cost? Now, imagine you answered that question on your own website – you get tons of traffic and build up so much trust and credibility.

But, even with all this, the majority of business owners still shy away from displaying their prices online. It’s a debate we get into often. So, we’re here to put forward our view on why you SHOULD display your prices on your website.

Prefer video? Watch our Video on Why You Should Put Your Prices On Your Website

You Don’t Need a Pricing Table

Before you run and hide, hear me out. I’m not saying you should have a pricing table on your website that clearly defines what you charge. That would be bold. However, the least you can do is talk about your prices.

If you take a look at our pricing page, you’ll see we don’t tell you exactly how much a new website will cost. Not because we’re sneaky, but because it depends on a number of factors.

We say our prices start from £3497, and we tell you what that includes. We also describe what will add to that cost, for example, an e-commerce shop or a booking system.

You don’t HAVE to be too specific, although the more detail you give, the better. The least you should do is open up the conversation and give your reader an idea of your prices.

What About E-commerce Websites?

It’s worth noting that I’m not talking about B2C e-commerce websites here. Hell, if you’re wondering whether to display your prices in this instance, the answer is absolutely and unequivocally, YES!

If you run a service-based business and you’re currently not displaying your prices on your website, here’s why you should:

1. It Builds Trust

The biggest benefit to displaying your prices on your website is it builds trust with your audience.

Your potential audience will feel comfortable dealing with you if they know what you’re likely to charge. They won’t have those thoughts. You know the ones I mean: ‘Will this guy rip me off?’ or ‘Will they charge me more than someone else?’

By displaying your prices, you smash your potential customers’ protective barrier, and they’ll feel more comfortable in dealing with you over your competition.

2. It Avoids the Awkward Conversation

Customer: So…er…what are we talking?

You: Well, that depends. I mean, what’s your budget?

Customer: Well. I’m not really sure. What do you normally charge?

You: Well, erm….it all depends really.

I hate that conversation. You hate that conversation. And most importantly, your customer hates that conversation. So why the hell are you having it?

Since we started displaying our prices on our website, it’s so easy to talk money. Nine times out of ten, the potential client already knows how much we charge. We don’t have to ask them how much money they’ve got (it’s none of our business), and we get to delve right into the good stuff of learning more about them and their business. No awkward conversations. It’s a win/win for both.

3. It attracts the customers you want

Displaying your prices on your website helps attract the kind of customers you want. You may think that your potential audience will go to a cheaper competitor, but often that’s not the case.

By displaying your prices, you’re making it clear who you’re targeting.

We’re not cheap by any means, but we also don’t charge ‘high-end’ agency prices upwards of 10k. This makes it clear that we work well with established small-business owners and personal brands. We’re not the right fit for new business owners or huge corporations.

We find that our target market responds well to our prices, and you can do the same. If you’re cheap as chips and wanting to attract the very price conscious, then fine, say it! If you’re more expensive and want a different kind of client, no problem, but explain what makes you different, and why they should choose you.

4. It Could Save Hours of Admin Time Per Week

Before we started displaying our prices on our website, we spent approximately two-three hours per week having calls or replying to emails to people who were completely wrong for our business.

Some had a budget of five hundred quid, and some had a budget of twenty grand.  We spent time getting to the bottom of what they wanted, when in the end we were either too expensive or not the right fit. We wasted our time, and there’s too.

5. It Will Make You Stand Out

One of the most common concerns business owners have when it comes to displaying their prices on their website is this: It’s not the done thing in our industry.

Our response?

Well, that’s bloody fantastic.

Imagine being the first in your industry to say, hey! You know all these guys (this is where point to your competitors), they’re not going to tell you their prices. But guess what? I am. I have nothing to hide. I want to be upfront, open and honest with you.

Do you know how powerful that is? It’s huge! We’ve seen countless examples of this working, and your potential customers will respond positively. It makes you stand out from the competition and positions you as a leader in your industry.

6. Search Engine Optimisation

How on earth does displaying my prices help search engine optimisation?

Good question. Do you know what’s likely to be one of the top questions about your industry? How much does it cost?

How much does it cost for a website?

How much does it cost for an editor?

How much does it cost for a business coach?

Cost-related keywords and phrases are highly popular search terms. If you discuss your prices on your website, especially when much of your industry shies away from it, then you could be looking at so much more traffic to your site from Google.

But more than that, you can write articles about it. Yes, entire articles just about your pricing. We do it all the time. Look at…

Why are we so expensive
Why are we so cheap
Why New Businesses Shouldn’t Spend 1000s on a New Website
How Much Does it Cost For a Website

Not only do these articles get huge amounts of traffic from Google, but they also explain what makes us different, attracts our target audience AND builds trust.

Where did we get the idea?

We’d love to tell you that this is all our idea, but it’s not.

If you want to know more about why we started displaying our prices on our website, then check out Marcus Sheridan’s book, They Ask, You Answer. This book has been hugely influential in our lives and has transformed our business for the better. We couldn’t recommend it enough.

I hope this article has shown you the benefits of displaying your prices on your website. Are you still considering it? Is there anything holding you back?

I’d love to know your thoughts. Let me know in the comments below.

Lyndsay Cambridge

Owner at Jammy Digital, Digital Marketing Specialist and Writer of Young-Adult Fiction.

jammydigital.com

The post 6 Reasons You Should Put Your Prices On Your Website appeared first on Content Marketing & SEO Agency | Get More Sales From Your Website.